Nail extension courses business plan. How to start your own nail business
Women are amazing creatures: regardless of the reflection in the mirror and the opinions of others, they are almost universally dissatisfied with their appearance. An irresistible desire to improve something about themselves forces them to resort to any tricks: shortening and extending, dyeing and bleaching, curling and straightening, reducing and enlarging. On this endless path to perfection, every like-minded person, travel companion, and especially assistant is valuable. Therefore, any business belonging to the beauty industry is doomed to success with women and will never lack clients. A striking example of this is eyelash extension studios.
What is good about eyelash business?
The eyelash extension business has a number of advantages, thanks to which it will be easy to organize even for a novice entrepreneur. Providing the following services:
Generally speaking, this remarkable set of features is useful not only at the organizational stage. It forms a strong foundation for the successful development and effective operation of the eyelash business. However, achieving success “at the behest of a pike” will not be possible despite any advantages (this, alas, is impossible in principle). Therefore, to succeed in the beauty industry, you will have to:
The professionalism of the artist and high-quality materials are the key to a successful result in eyelash extensions
But all this will happen a little later, when the business starts working. For now it is necessary to create it.
How to cash out talent: stages of creating a business
The process of organizing an eyelash extension business consists of several stages:
The last item on the list is not a mistake: in order to withstand tough competition and earn decent money, you need to be an excellent specialist, use modern technologies and follow fashion trends. In other words, you need to become the kind of master that clients are willing to travel to, regardless of the distance, at any time of the day. And only one path leads to such a result: constant improvement of professional knowledge and skills.
To build a profitable business, an eyelash extension artist must master modern technologies and follow fashion trends
Teaching is light, but only correct teaching
Of course, eyelash extensions are not the most intricate thing in the world, but you shouldn’t give in to the temptation to get started tomorrow after watching a couple of videos on the Internet. Self-education in this case is not suitable: although the extension process is technically simple, we are talking about a very fragile and vital organ, so it is unlikely that clients will go to a self-taught specialist.
As for vocational training, there are a huge number of specialized courses designed for a period of three to six months. The price of such a course is usually in the range of 12–20 thousand rubles. The average cost of a refresher course is of the same order. When choosing among many offers, it makes sense to choose where your teachers will be practicing specialists. Look at their work and the work of their students, read customer reviews, read the curriculum: this way you can choose the most suitable option.
The material component of success: tools and materials
Even at the apprenticeship stage, a good teacher will certainly explain to you that you should use only products from well-known and reliable manufacturers in your work: the quality of tools and consumables directly determines the quality of services provided, the degree of customer satisfaction and, accordingly, the level of income received.
To work independently you will need:
Such a starter kit will cost approximately 25–35 thousand rubles. You can buy everything you need either in a specialized store or on a trusted website. As a rule, online shopping allows you to save money without sacrificing the quality of the product.
The minimum set of consumables and tools required to get started will cost the master 25–35 thousand rubles
Reducing the duration of free practice: freebies, gentlemen
Have you already learned, purchased excellent materials and are eager to fight? Well, well: theoretically you are ready. But in practice, before providing services for a fee, you need to get your hands on friends and relatives for free.
Although the material costs incurred during this period are compensated by experience, the stage of free practice is one of the few disadvantages of the eyelash business. You won’t be able to avoid it, but you can shorten it in duration by maximizing your customer base. Just post ads for free eyelash extensions to attract women you don't know (besides your friends and relatives) to participate in the process. Who knows, maybe in the future they will become your regular customers.
How to stop studying and start earning
By the way, about regular clients: if we’re talking about them, then you can finish your practice and finally move on to the normal process of making money. But to do this, you must first legitimize your right to charge for work performed.
To officially obtain the right to provide regular paid services, you must register a business (individual entrepreneur or legal entity in the form of an LLC) with the Federal Tax Service, having previously selected the appropriate OKVED code and taxation system.
Eyelash extensions as a type of activity correspond to code 96.02.2 “Provision of cosmetic services by hairdressers and beauty salons.” For this OKVED code it is allowed (optional) to use:
No licenses or special permits are required to provide eyelash extension services. Having completed the state registration procedure, you can begin to resolve the next important issue: in what form the business will exist.
Try to abandon OSNO in favor of simpler and more convenient simplified taxation system or PSN
From an old couch to a beauty salon: choose what your heart desires
Eyelash extension business can exist in different types, and each of them has its own characteristics. The choice of the appropriate option largely depends on the level of your requirements, the size of the starting capital and the availability of the necessary premises (your own or available for rent).
Table: types of creating an eyelash extension business
Providing services at home is the least expensive way to create such a business. In this case, in addition to tools and supplies, you will only need a well-lit and air-conditioned workspace, equipped with a comfortable couch (or sofa) and an armchair. At the initial stage, this is perhaps the most appropriate option: it allows you to acquire a clientele and earn a reputation with minimal cash costs.
Eyelash extensions at home are the most preferable at the initial stage of building a business
If the results of work in the “home” format meet expectations, it will be possible to move on to expanding the business, attracting new craftsmen and investing the profits in the arrangement of individual premises.
How to arrange your workspace
Whatever form you decide to organize your business in, don’t forget to first familiarize yourself with the document that will now become a mandatory part of your business life: Sanitary rules and regulations 2.1.2.2631–10.
This document regulates:
- requirements for the placement of premises;
- composition of the mandatory first aid kit;
- temperature regime in the room (21–23 degrees in the cold season and 22–24 in the warm season);
- permissible humidity (40–60%);
- mandatory presence of air conditioning;
- requirements for the maintenance and disinfection of instruments;
- fire safety requirements;
- and many many others.
It makes sense to initially spend time studying and complying with all the rules and requirements specified in it, since failure to comply with them entails financial or administrative liability:
Yes, it’s never easy, what can you do? But now, having properly organized your workspace, you can get serious about advertising.
Photography as an engine of trade
Working with a female audience is good at least because grateful clients, regardless of your desire or request, will take an active part in the advertising campaign: the source of information “ODS” (“one lady said”) works better than all public and private media combined .
And women also love social networks, which also plays into your hands: accounts on Instagram and Facebook, a personal website or blog - all these are effective and free ways of self-promotion. Beautiful photographs of your work published on the Internet can work wonders in attracting clientele.
Bright and expressive photographs of the master’s works, printed on flyers or posted on the Internet, are an effective means of advertising
You can use different advertising options simultaneously or in turn, determining which of them work more effectively in your case. The main thing is to strictly follow the golden rule: advertise not yourself or your studio, but the result of your work, the pleasure that the client will ultimately receive. Because any woman who comes to you actually pays not for the extension service, but for huge eyes with gorgeous eyelashes reflected in the mirror after the session.
Of course, no advertising can attract thousands of new customers in a short period of time. But in this case this is not required, since even an experienced master can receive only two to three people per day. Therefore, to increase the profitability of a business, it makes sense to focus not on quantity, but on quality and try to form a relatively small group of regular paying clients.
DO NOT chase the number of clients - the quality of the services provided is much more important
Business plan for an eyelash extension office: that sweet word is profitability
By the way, about business profitability. In order to reliably assess your financial prospects and know what and how to strive for, it is worth developing a business plan. This document, which describes the project, analyzes its inherent risks, takes into account all costs and required investments, will help determine the profitability and profitability of the project.
Project Description
It is planned to provide eyelash extension, correction and removal services at home by creating an office for one workplace. A separate room with an area of 18 square meters is allocated for the office; This area allows you to organize a comfortable work space. The master's work schedule is from 10:00 to 20:00, day off - Wednesday.
The office is located in a residential area, close to a transport intersection and a large shopping center. This allows us to reach a wide target audience. However, there are at least four competitors in the same area.
The pricing policy is determined by the presence of other eyelash extension specialists in the immediate vicinity: the price for the services provided is set at the average price of competitors:
- cost of eyelash extensions - from 2500 rubles;
- correction cost - from 1000 rubles;
- the cost of removing eyelash extensions is from 600 rubles.
Project risks
The main danger for business development is a further increase in competition and a possible significant increase in the price of consumables.
It is expected to minimize risks:
In the eyelash extension business, as in any other business, it is important to find the right balance between risk and return.
Marketing strategy
To attract the target audience, it is planned to advertise on the Internet (create accounts on social networks), distribute business cards and flyers in the shopping center and on the streets, and place advertisements in city media.
Project costs
The total costs of the project consist of one-time (start-up) investments and ongoing monthly expenses.
Table: starting investments in the project
Almost half of the start-up investment goes to workspace equipment. If the room does not require major repairs, and the air conditioning system is already installed, the size of the initial investment in the project can be significantly minimized.
Table: transcript of line 3 “Purchase of tools and materials”
To reduce the size of the initial investment in purchasing tools and materials, it is possible to purchase them in the online store.
Table: transcript of line 4 “Advertising events”
Table: current (monthly) costs for project implementation
Income from the project, profit, profitability and payback period
A stable income is expected from the third month of the office’s operation. During the first two months, the main efforts will be aimed at advertising and creating the reputation of the master.
We plan to load in the third month at 35% of working hours. If at full load (25 working days per month, three clients per day) the master can serve 75 people, then at 35% load he will serve 26 clients.
Table: planned monthly revenue when loaded at 35% of working hours
To determine the profit received for the third month of work, it is necessary to reduce the amount of income received by the amount of tax payable to the budget and the amount of current expenses of the month.
With the selected simplified taxation system, the tax will be 6% of revenue: 50,700 x 0.06 = 3,042 rubles.
Then the profit received: 50,700 – 3,042 – 28,000 = 19,658 rubles = approximately 20 thousand rubles.
And finally, let’s determine the payback period for the starting investment: 161,000 / 20,000 = 8 months.
Even with 35% of the working time, the eyelash extension office will be quite profitable and profitable. In the future, increasing the load to at least 60% will lead to increased profits and a reduction in the payback period of the business.
Overall, this project is promising and deserves a chance to be implemented.
It is quite obvious that providing eyelash extension services is a very profitable business. It is also not subject to seasonal or cyclical fluctuations in demand and will always find its target audience. Because there is no limit to perfection, and there is no end to the struggle for it. And, by the way, girls’ best friends are their stylists (and not diamonds, as is commonly believed). So if you want to give people joy, increasing the amount of beauty in the world, and at the same time make money, build a business on the eternal desire of women for the ideal. For example, by giving them eyelash extensions.
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Eyelash extension studio “MagicLashes” is a bold and ambitious project that compares favorably with conventional beauty salons. The company provides only 3 services using a minimum amount of equipment. In a calm and almost homely environment, girls and women feel calm and confident. We talked about what difficulties one might encounter when opening such a business in Moscow with Kirill Proshin, the creator of the studio and, concurrently, the husband of the company’s leading specialist.
Short
- Type of activity: Professional eyelash extension studio “MagicLashes”
- Business location: Moscow
- Date of start of business activity: autumn 2009
- Organizational and legal form of doing business: individual entrepreneur
- Initial investment volume: 3 million rubles
- Number of employees: 7
- Sources of investment: own funds
- Life credo: Everyone should mind their own business
Kirill, please tell us about your business, what are its features and how does it differ from traditional beauty salons?
I am glad to welcome you. I have long noticed that sometimes market trends can not be predicted, but determined. This is how my studio appeared, which is significantly different from the usual alternatives. After all, we are not a beauty salon in the usual sense, these are words where “generalists” are gathered: we are a professional eyelash extension studio, we deal only with eyelashes and we do it quickly and efficiently! We do not have a huge price list with a bunch of procedures, some of which are simply aimed at extracting money from the client. There are only 3 items in our price list: eyelash extensions, correction and removal.
Tell us about yourself and the people who created the business, who were at the origins - guys or girls?
Of course, such a business is difficult to organize if you do not understand what and how it works. The idea of creating such a studio, as well as its subsequent implementation, was my tandem with my wife. Initially, I promoted my wife Olga Khoshabaeva as a master. It turns out that she was the hands, and I was the head (I was involved in finance and advertising). Later, I noticed that this niche is practically unoccupied, and existing salons consider eyelash extensions as an additional source of income. I made a bet on this very topic, and I believe that I did not lose.
What did you do before? What prompted you to change your field of activity?
At the time when we came up with the idea of creating an eyelash extension studio, I had my own small company selling warehouse equipment. I sold shelving, forklifts, and a number of other items. My then-future wife worked at the hospital as an ophthalmologist (in fact, she already confidently held not only tweezers in her hands, but also a scalpel).
We decided to join forces and do something interesting and profitable together. The idea was in the air: I have my own business, my wife has practical experience, unique training that rarely anyone uses in the beauty industry. And although the topic of beauty was not very close to me, I perfectly understood how promising it was to move in this direction?
Is this your first project of this kind, or have you organized something similar before?
In this direction - the first, and this gave special significance to the whole situation. Moreover, the MagicLashes studio is one of the first such projects in Moscow. It turns out that finding a specialist for eyelash extensions is even more difficult than finding exotic specialists. And although the studio was my first such project, I cannot be called a newbie in business. I know perfectly well how things work, how to manage people, where to start a commercial enterprise. I always move forward and try not to stop there for long.
Kirill, what legal form did you choose and why?
First of all, I registered as an individual entrepreneur, since in our case there was no point in registering an LLC, because we work only with individuals. However, I don’t see any problems in developing and growing further. If the need arises to open a legal entity, I am sure that this will not be an obstacle for me.
How many people did it take to start the business?
In fact, at first there were only a few staff in the studio: my wife and I and 2 other girls-masters, whom we trained for about six months before we “let them in” to the first guest. Now the number of employees has grown, and we are always looking for promising people. However, we are in no hurry to add specialists who are needed occasionally to our staff in order to reduce current costs and obtain maximum profits.
How did you choose your employees? Is it difficult to find people with such an unusual specialty?
The issue of personnel, as in any business, is one of the most problematic. We still experience great disappointment when we see what “masters” come to us for interviews. Actually, it feels like from the moment we first realized that finding a good craftsman was a big problem, absolutely nothing has changed in this market. But 5 years have already passed! True, since then a studio like MagicLashes has appeared and developed: real professionals work here who live by their business and our common idea of creating a good service.
Note from the Moneymaker Factory: We invite you to familiarize yourself with our materials, which will tell you how to properly hire an employee, as well as how to legally fire a negligent employee.
What difficulties did you encounter when opening the studio and during its work?
There were many problems, you can’t remember them all now. To start, you need a lot of money, and borrowing it is scary, because you still have to pay it back. But everything turned out well, and we have already passed the formation stage. Probably one of the pressing problems in everyday work is the low punctuality of clients who may make an appointment and not show up, or say that they will be there in 5 minutes and turn off the phone. As in other areas of business, there are certain difficulties with promotion. We try to solve problems immediately, not accumulate them, and also establish partnerships with all our clients.
How did you find a suitable building for the studio? Is it difficult to find decent real estate in Moscow?
We don’t look for clients from the street, they all find us themselves: on the Internet, through recommendations, or simply by hearing from someone about our wonderful place. Therefore, it was a little easier for us, because we did not have to rent an expensive premises, which is located in the first line of houses on Tverskaya. We found a room that suited us, meeting certain factors, completed the renovations within 2 months and started moving.
Kirill, tell us about the most problematic issue: were borrowed funds involved? If yes, please tell us a few words about this process.
I believe that any businessman experiences certain difficulties in finding funds. The same thing happened to me: now it’s difficult to say how much money was raised. After all, during the process of establishing the studio, my wife and I lived in constant debt and did not differentiate between personal and work finances, spending everything on the studio. Basically, these are, of course, our savings, without which it would be impossible to start a business.
How much equipment was needed to organize the work? Who maintains it?
Here we can say that we are lucky: no specialized equipment is used in eyelash extensions. I assembled all the furniture we bought myself, since I have the right skills. We wanted to create a warm and homely atmosphere, so we did the renovations, choosing materials that are suitable for a cozy home. And we guessed right! Every new guest gives us the first compliment on the doorstep, and it concerns the interior.
What is the specialty of your studio? How do you differ from similar projects?
Speed, quality and cozy atmosphere. Not a single “global” beauty salon will give you the comfort of home. Don’t forget about safety: my wife, who is also a leading specialist, is an ophthalmologist, so clients do not risk their health.
What goals are you setting for yourself now? What are you striving for?
We strive for constant development and constant improvement of service, and, of course, we want to turn our company into a network business. At the moment I am actively working on this idea, deciding which side to start the process from. I have long noticed that lately narrow-profile businesses have been in demand among consumers. It is better to do one thing well than to provide a large number of services, but mediocre.
How did you manage your first net profit?
We disposed of our first profit a long time ago - we invested everything in the studio. In general, all free resources should be invested in your own business, but do it wisely: there will definitely be a return.
What is the “average bill” of one client? What methods do you use to increase customer loyalty?
The average bill is about 2000 rubles. We give bonus cards to all guests of our studio, on which we put a bonus sticker after each procedure, and when there are 5 such stickers, we give a 50% discount. Regular guests really like this system. Plus, we are always in touch with them, both by phone and on social networks. We recently introduced online registration on the website, in the facebook group (
Eyelash extensions are a business that can be started with minimal investment. Masters build a client base in salons and eventually come to the decision to open their own studio. For professionals, their income increases quickly - the recommendation system works.
Eyelash extensions as a business
Start working in the beauty industry with training, especially if you have never picked up tweezers before. Once qualified, practice for free on your family and friends, and later submit an advertisement looking for models. Set a symbolic cost for the procedure and work efficiently. When you are ready to start your own business, create a business plan.
Business organization options:
- work from home;
- on-site service;
- opening a beauty studio;
- renting space in an existing salon.
Before opening your studio, experiment a little at home or visiting clients. During this period, you don’t have to register a business, but simply try your hand at it. If things go well and clients appreciate your professionalism, you can register as an individual entrepreneur and look for space for a studio.
When working at home, equip a separate room for the procedure - this way clients will feel the professional approach of the master
Renting space in an existing salon is a suitable option if you doubt your own organizational skills and are not ready to open a full-fledged studio. You don’t have to worry about maintaining the company - it will be enough to pay the salon owner a fixed amount or a percentage of the proceeds for the opportunity to work on his territory.
Advantages and disadvantages of business
Eyelash extensions, like any other business, have a number of pros and cons. Positive points:
- small investment to get started;
- You can learn eyelash extensions in 3 weeks;
- the number of clients directly depends on the quality of work;
- The demand for the services of professional craftsmen is great.
Disadvantages of business:
- To hone a skill, you will need free practice;
- There is a lot of competition among salons and individual artists.
Gaining basic knowledge to start an eyelash extension business
Before you begin, complete eyelash extension training. Visit a school or elective to learn the theory course and get some practice. Having learned the basics, pay a visit to several masters and objectively evaluate the professionalism of each of them. Choose a specialist whose work will impress you and ask to practice with him.
Working side by side with an active master, you will learn the intricacies of handling materials, learn to distinguish beam extensions from eyelash extensions, and master theatrical and three-dimensional effects.
The result of the work depends on the chosen type of extension: eyelashes can look natural, super voluminous or sparse
Once you've completed your training, start practicing on your own. Offer free eyelash extensions to your friends and acquaintances. Place an advertisement that you are looking for models and set a symbolic price for the service. Don’t skimp on materials and do the procedure professionally to leave a good impression. After 2–3 months, you will be able to set the cost of one procedure to about 1,500 rubles.
While working, continue to improve your skills: communicate with colleagues, study thematic forums, watch video tutorials, master new technologies, experiment with materials. The wider the range of services offered, the more clients will come to you.
The cost of courses ranges from 3-10 thousand rubles, training from a private master will be more expensive - about 500-700 rubles. per lesson.
Required documents for opening
If you start working from home without registration, you risk getting fined for illegal business. To open a salon, you need to legalize your business with the tax office. The optimal form for a private master is an individual entrepreneur.
To register as an individual entrepreneur you will need:
- passport + copy;
- registration application + copy;
- receipt of payment of state duty;
- TIN (if any);
- application for a change in tax regime.
Submit documents to the tax office in person and sign in the presence of an inspector - this way you will avoid additional costs for notarization of a signature and a copy of your passport
Before registering, select a tax system. Possible options:
- general (OSNO);
- simplified (USN);
- patent (PSN);
- imputed tax (UTII).
The amount of tax paid and the formula for calculation depend on the tax regime. Upon registration, an entrepreneur is assigned a general taxation regime. It is complex and inconvenient, so choose a different taxation scheme in advance and submit an application for a change to the Federal Tax Service.
You can work on UTII and pay a fixed amount imposed by the state. This is beneficial if there are a sufficient number of clients. Another option is to use the simplified tax system and pay tax on income (6%) or profit (15%) to the budget.
3-5 days after submitting your application to the Federal Tax Service, you will receive a certificate of registration of individual entrepreneurs (OGRNIP). In addition to the certificate, you will need:
- medical book;
- certificates for the equipment used.
Eyelash extensions do not require a license, so the next stage after issuing individual entrepreneur documents is selecting premises.
Where to organize an eyelash extension business: in a salon or at home
By performing eyelash extensions at home, even as an individual entrepreneur, you are breaking the law. According to the requirements of SanPin 2.1.2.2631–10, an entrepreneur cannot provide cosmetology services in a residential premises, even converted into an office.
You will have to find a room that meets sanitary standards and fire safety requirements. It should be:
- removed from the housing stock;
- located in a separate building, an extension to a residential building, either on the ground floor or in the basement;
- equipped with an isolated entrance, ventilation, water supply, sewerage and artificial lighting systems;
- finished with materials resistant to disinfectants.
A beauty salon can be located on the ground floor or in the basement of a residential building, if the room is equipped with a separate entrance
A complete list of requirements for workplaces and equipment of a cosmetology salon for eyelash extensions is given in the SanPin text.
Find existing studios that do not yet offer eyelash extensions, and arrange to rent a room if you doubt that you will be able to run the office alone.
List of services provided and prices
An eyelash extension studio can also provide other cosmetology services - eyebrow shaping, eyelash tinting or decorative makeup. Create a price list for clients.
Sample price list:
- beam extension - from 1500 rubles;
- eyelash extensions - from 2000 rubles;
- correction - from 1200 rubles;
- eyelash removal - from 700 rubles;
- makeup - from 700 rubles;
- facial massage - from 300 rubles;
- eyebrow shaping - from 500 rubles;
- eyelash coloring - from 600 rub.
Calculate the cost taking into account the costs of materials, premises rental and wages (if you hire employees). Analyze the pricing policy of your competitors so as not to inflate the amounts.
Constant monitoring of competitors' price lists will help you promptly increase prices for services provided or provide discounts to clients
What equipment and materials will be needed
Equipment and materials must be of high quality, certified in accordance with the law. The results of the work depend on the tools used, which means the loyalty of clients who come for extensions.
A beginner's set of tools and materials:
- eyelashes - single, bunched and colored;
- eyelash brush;
- scissors;
- rubber bulb;
- tweezers with straight and curved edges;
- eyelash glue and brush;
- degreaser;
- cotton swabs, discs;
- rhinestones and decorative elements;
- extension tape;
- eyelash debonder.
Store tools and materials in a special case in their place
The cost of materials is about 40 thousand rubles. Every month you will have to renew your eyelashes, glue and rinsing products, the rest - as you use them. Without any extra charge, you can order materials directly from suppliers.
How to attract clients and succeed
When working individually from home, advertise your services on social media. Create VKontakte and Odnoklassniki groups where there is a target audience. Analyze the needs of clients and think about filling groups in accordance with them. Fill out sections with products and photo albums, create topics for reviews and suggestions. Ask clients for feedback on your work. Update your content regularly - publish new photos with design options, recommendations for caring for artificial eyelashes. Tell clients about completed courses and new knowledge, attract them with promotions and discounts.
On business cards, do not describe the service in detail - the name and your contacts are enough
In the case of renting in an existing cosmetology salon, it is even easier to advertise your services. Print business cards or flyers and place them on coffee tables. Agree on mutual cooperation with the owner and masters of the salon - you offer your clients the services of other masters, and they advertise eyelash extensions as a new procedure.
To promote your own studio, develop a corporate identity - logo, fonts, colors. Use them in promotional materials. Be sure to order a bright sign that will attract passersby. Place advertising on signs and stands near the salon. Hire promoters to hand out flyers. Don't forget about social networks and word of mouth. If you hire craftsmen for rent, offer them discounts in exchange for advertising.
Hold special events - seminars, master classes from stylists, photo sessions, children's and adult beauty contests. Gradually, you will be able to position your studio as a team of beauty experts. Agree to collaborate with photographers who will send models to you for extensions.
Create a landing page on the Internet and tell about the benefits of eyelash extensions. Describe the procedure, and towards the end of the page, smoothly lead the visitor to the purchase decision and offer to fill out the feedback form. This way you will receive contacts of everyone interested and collect a database of potential clients.
Experiment with promotion channels and regularly study the effectiveness of each of them.
Calculation of profit from eyelash extension business
An analysis of income and costs is given for an office where one specialist works, providing services for eyelash extensions, correction and removal. Opening hours Wednesday-Sunday, from 9.00 to 20.00, clients come by appointment or freely.
In this material:
Eyelash extensions as a business have become very popular, since many women use this service, and, accordingly, you can make a good profit. At all times, representatives of the fair sex spent a huge amount of money on being and remaining beautiful. Eyelash extensions can be performed both at home and in a beauty salon, but it is home service that allows you to relax and enjoy the work of the master in a pleasant atmosphere.
As for the beauty agent himself, if he performs the procedure independently and without intermediaries, he will not have to give a certain percentage to the employer.
Gaining building skills
In order for a business like eyelash extensions to bring benefits and benefits, you need not only to invest in it, but also to approach training competently. First, you need to pay attention to your skills, or to be more precise, you should contact a special center that provides courses that issue a state certificate.
It is important to remember that beauty connoisseurs will never turn to someone who cannot confirm their professionalism, and therefore it is worth taking care of this in advance.
One course will not be enough, as you need to regularly improve your knowledge. Continuous training and professional development will benefit both the master and his clients. There is no limit to perfection, and therefore you should never think that knowledge and abilities are already enough. There can always be someone who is more perfect.
New technologies are constantly being released, extension methods, materials and much more are appearing, with which the master should always be familiar. To gain additional skills, you can watch master classes, visit clubs, and simply exchange data with similar specialists. It would be a good idea to register on a thematic forum where you can ask questions and, accordingly, receive not only answers, but also advice. By improving, you can achieve extraordinary heights in business.
Purchasing materials for business
Naturally, for such a delicate matter as eyelash extensions, you need to purchase only high-quality devices and materials, because a business can collapse like a house of cards due to negligence and savings. At the moment, you can find entire sets of tools on sale, but they are also sold individually. Do not forget about consumables, namely:
- napkins;
- cotton buds;
- extension tape;
- cilia;
- face puff.
The best choice would be to buy a set, since it has everything you need to work at the highest level. It is worth noting that the initial investment will be quite large and can reach 20,000 rubles, but if you prepare correctly, the funds will soon return and will pay off more than once. A successful business is built on a strong foundation, and this is always worth remembering.
Advertising and necessary documents
In order to promote your services, first of all you need to take care of advertising, since no one will be able to come to the master if nothing is known about him. The better, brighter and more voluminous the advertising, the faster the flow of customers will begin to sign up for the queue. The very first and easiest way is to create a group or page on a social network. In subsequent places are:
- placing advertisements in newspapers;
- posting information about yourself on a website on the Internet;
- supplying information to television;
- placement of banners and posters around the city.
Flyers, business cards, brochures and even packages can all attract attention.
If the business develops not at home, but in a special cosmetology salon, then great attention will be required in preparing the premises, documentation and, of course, obtaining permission. To open a mini-beauty salon, there are certain SES and fire safety requirements. Such services check the premises for suitability for the location of a medical office, albeit of a cosmetological nature, and may completely prohibit the opening if it does not comply with the standards. As a rule, authorities check the premises for a beauty salon for compliance with the following standards:
- sanitation;
- absence of insects and rodents;
- presence of fire alarm;
- presence of an emergency exit;
- a sufficient number of square meters;
- The cosmetologist has a certificate confirming his qualifications and allowing him to carry out activities.
If you want to open your own cosmetology office, you will need to register an individual entrepreneur and submit documents to the tax office, otherwise you may face big troubles and a considerable fine.
Calculation of profit from eyelash extensions
Every successful businessman can confirm that at one time he had to spend a lot. Naturally, an individual master will initially need to invest in his own training, and then in renting premises, registering an individual entrepreneur and purchasing equipment and materials. As for the funds spent, they depend directly on the entrepreneur, but it is impossible to save, otherwise the shaky foundation may fail at one time or another.
Calculating business income begins from the moment when all costs have been paid off. Do not forget that expenses will be required every month, namely for materials and gasoline (when the technician visits your home). As for prices, you cannot immediately inflate prices, since people know that the master is a beginner, and they will be very biased.
With a properly structured business, a competent and individual approach to clients, as well as collecting a large client base, you can earn up to 30,000 rubles per month, and possibly more.
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