How to open your own beauty salon. How to open a beauty salon from scratch - step-by-step instructions

Often, some business women have the idea of opening a beauty salon and spa centers. Moreover, each individual case has its own characteristics and differences from the standard business plan.

Opening a beauty salon - business plan at the initial stage

The organizers of such a business, firstly, cannot take existing analogues as a basis.

Each individual beauty studio should have its own flavor. Due to the rapid development of the salon business, as well as its characteristic variability, the data available in the media quickly becomes outdated.

Therefore, it is necessary to thoroughly study the opening of a beauty salon. A business plan can be very helpful in this case.

Stages of organizing a salon business

It already turns out in practice that the owners of this business are women. Despite the fact that this is the “weak” half of humanity, it is women who understand exactly how to organize a beauty salon.

The first stage is, of course, thinking about the idea itself. It mainly occurs among specialists in this field who are tired of working for someone else.

An example would be a conflict between a manicurist and the owner of a beauty salon. As a result, the specialist is left without a job and offended by the whole world.

It seems to the master that she is able to open a beauty salon, the business plan of which has already been formed in tentative outlines.

The second stage is the direct registration of a legal entity. Here it is very important for yourself to determine the status of a business entity, since it will be very difficult for an individual entrepreneur to obtain a medical license necessary to carry out activities.

The third stage is finding a suitable premises. It requires the most time, since the success of the salon is influenced by its location, namely: it must be at least the first floor of a residential building (it is better if it is a separate building). What matters is its appearance, design, the presence of similar salons nearby, as well as potential clients (in other words, it is very good if the beauty studio is located among residential buildings).

The fourth stage is to document the water and energy supply capacities. This factor is very important for running a business. All documents with energy sales organizations, Vodokanal and local utilities must be completed in the prescribed manner. At this stage, it is necessary to provide for the preparation of documentation for possible redevelopment (if necessary) with the obligatory invitation of a BTI expert as a specialist.

The fifth stage is carrying out a high-quality advertising campaign with the involvement of relevant specialists. In this case, it is possible to install outdoor advertising. There is also such a thing as primary advertising, which must be carried out at least a month before the opening of a beauty salon.

The sixth stage is the purchase of a cash register and preparation of the necessary package of documents. This may also include concluding an agreement on connecting a fire alarm system.

Recruitment process

This is also a rather labor-intensive and painstaking stage of establishing a new beauty salon. The professionalism of the hired specialists determines how rapidly the client base will expand.

Therefore, this process is often not only labor-intensive, but also painful, since the salon owner has to repeatedly refuse applicants or fire inappropriate ones.

Those housewives who try the services provided by their specialists for themselves do the right thing. Firstly, they will be confident in their quality. Secondly, they will be able to safely recommend this or that specialist to their friends without harming their image.

An important role is played by the salon administrator. He is responsible for coordinating all the work of the beauty studio, bringing to clients various promotional offers, as well as new items in the hairdressing and cosmetology services provided.

And, of course, an accountant is an indispensable employee. This must be a specialist in accounting and tax accounting.

Equipment

Equipment must be ordered after all the necessary documents for purchasing or renting premises have been completed. Even if this premises requires any repair work, when ordering equipment, its delivery can still take up to three months. Upon receipt, be sure to check all certificates, warranty and service agreements. Its installation should only be carried out by professionals from the supplying companies.

Certification and Licensing

One of the answers to the question: “What is needed to open a beauty salon?” is the correct execution of all permits. There is no licensing for ordinary household services. However, in order to avoid any misunderstandings in the future, it is necessary to address this issue to the local administration.

But licensing of medical activities is mandatory and is carried out by the territorial department of Roszdravnadzor.

Primary printed products

This stage is perhaps the most creative in the entire organizational process. After all, the answer to the question: “How to make a beauty salon profitable?” lies, to a large extent, in the correct design of business cards and booklets. We must not forget about such a necessary document as the price list, which should always be in the lobby and accessible to visitors. Then they will ask questions only about those items of service provision that are not reflected in the price list.

Purchasing consumables

By them we need to understand all the little things that beauty salon specialists need in carrying out their professional activities.

Efficiency of beauty salons

Like any enterprise, efficiency is the profitability of beauty salons, which depends on marketing research of the market for these services, either by the owners themselves or by specially hired professionals. Due to the emergence of new types of cosmetics and equipment on the market, the improvement of cosmetology procedures and hairdressing services, the requirements for organizing a salon business are also increasing.

Then the opening of a beauty salon, the business plan of which is drawn up taking them into account, will be successful. One of its sections should be mandatory advanced training or special training for masters of hairdressing, manicure or cosmetology services.

The total cost of creating a salon

How much money you need to open a beauty salon cannot be answered with certainty. This largely depends on the location of the salon itself. If we are talking about a large city, then the cost of premises is much higher. But this expense item has the largest share in the total cost.

However, in such a city there is the prospect of further expanding the customer base and generating greater profits. At the same time, of course, customer requirements are higher, so highly qualified specialists are needed.

The cost of expenses also depends on the structure of the services provided. For example, if we are talking about cosmetology services, then we should take into account the need to purchase expensive equipment and provide high-quality lighting. However, in this case, you can cheat a little.

For example, if the salon provides massage services along with cosmetology services, then one folding chair-couch is sufficient for these two types. At least for the first time. The main thing is that the administrator correctly draws up a schedule for the provision of such services.

Thus, the cost of opening a beauty salon, for example, in Moscow, in a room with a total area of 100 sq.m. will range from 98 thousand to 165 thousand dollars.

The largest share of costs is: renovation of premises (50 thousand - 75 thousand dollars) and purchase of equipment (up to 50 thousand dollars).

When considering the structure of the necessary equipment, you should clearly determine what you need to buy first. Thus, a hairdressing chair costs from 4 thousand to 12 thousand rubles, and devices for figure correction and lymphatic drainage cost between 120 thousand rubles.

However, you cannot do without appropriate furniture, the production of which for a small salon will cost from 50 thousand rubles.

So, it must be noted that a beauty studio should be created under the same close attention as any other business. Accounting for income and expenses must be maintained at the proper level, and profitability must be constantly monitored. Only in this way will it be possible to promptly identify weaknesses in the business and respond to them by implementing certain measures.

Beauty salons are not a completely new niche in the market, but it is one that has recently been gaining popularity at great speed.

Today, such a business pays off faster because more people are willing to pay for beauty and health (compared to past decades). In order for a business to not only pay off, but also begin to make a profit, you need to choose the right niche, premises, personnel, purchase equipment, and also conduct a competent advertising campaign.

What types of beauty salons are there and which one to choose?

If you have started to develop a business plan and are wondering where to start, first of all develop a list of services that will be provided by your company. Beauty salons can specialize in one service or combine several zones or even full-fledged rooms in a room. The number of services provided by one salon can vary from 1-2 to 10-15.

In a modern beauty salon you can introduce the following services:

Nail service (pedicure, manicure, extensions, gel polish).
Hairdressing services.
Figure correction procedures.
Diagnostics and consultations with a cosmetologist.
Aesthetic facial care (dermatological services, correction, lifting).
Massage room.
Solarium.
Laser medicine.
Hydrotherapy.
SPA services (wraps, paraffin therapy, scrubs, gommages for face and body, as well as other procedures).

Before opening a beauty salon, you need to decide what services it will provide and in what class it will work.

Beauty salons are also classified into classes. There are actually only three main subspecies:

First: Economy class. Such salons offer a small range of services. Usually this is a hall in which 1-2 hairdressers work, and there is an additional manicure corner/office.

Such establishments are located in sleeping areas or places with average cross-country ability, since the rental price is lower there. There is usually no corporate design of the hall, because in such salons the main thing is basic neat repairs and cleanliness.

Second: Business class. Such salons offer a wide range of services: pedicures, facial and hair treatments, eyebrow correction, eyelash extensions and/or lamination. Such salons offer a more extensive service than economy class, but there should still be no more than 5-6 services, since the selected room is of medium size.

It is important to choose the location wisely, which is why business class cabins are opened in points near supermarkets, shops, large companies(not necessarily the city center or the “red” line). Rent is kept within average limits. With proper planning and marketing research, naturally, successful salons of this class manage to open in places with high traffic.

Third: VIP class. Such salons can be wide-profile, i.e. offer a full range of services (facial cleansing, lifting procedures, hair care, styling, hairstyles, makeup, top-class manicure services, beauty salon, massage, solarium).

At the same time, in the elite class niche today there are many highly specialized salons that focus on one service in order to achieve the highest quality of service. Such establishments include barbershops, manicure/pedicure salons, eyebrow correction rooms, salons providing permanent makeup services or providing only hairdressing services.

The premises are located in most walkable spots in the city so that from the first day of work we can make ourselves known to the broad masses. The level of service is always high (clients are offered their own parking, water/coffee, magazines, several TVs). Important elements of elite-class beauty salons - branded cosmetic products, careful selection of personnel, corporate decoration of the halls in the same style. Much attention is paid to brand advertising.

The more services you choose for your business, the easier it will be to attract customers. Don't forget that broad specialization brings with it more responsibility and expenses, since you need to find a large premises, purchase expensive equipment, and also pay salaries to a large number of employees. In addition, a large number of specializations require obtaining appropriate permits.

Premises requirements

Higher demands are placed on beauty salons, so its area, layout, equipment and other parameters must be selected especially carefully. A number of rules and regulations for such establishments are regulated at the legislative level, therefore, for each type of service provided in the salon, it is necessary to take into account the SanPiN standards.

It is important to choose the area, taking into account the number of services that will be provided by the salon:

Each hairdressing space should be allocated at least 5-7 square meters, and at least 15-20 square meters should be allocated for the entire hall. m.
It is advisable to have a waiting area in any salon. This can be either a corner with sofas of 3-5 m2, or a separate room with TV.
In addition to work areas, it is important to allocate a separate room for sterilizing instruments, a warehouse for storing equipment and consumables, and equip a restroom and locker room.

It will also be necessary to familiarize yourself with all the requirements of fire authorities, equip the premises with high-quality ventilation, install a fire alarm, and develop an evacuation plan in case of fire.

Collection of necessary documents

To start working in the beauty industry, it is important to collect all the necessary permits and documents for the salon. In addition to registering as an individual entrepreneur or limited liability organization, the salon needs to obtain many permits and licenses from government authorities.

To open a salon you will need the following documents:

Permission to open from local authorities.
Conclusion on compliance with sanitary and epidemiological standards, which is issued by the SES.
Permits from the Ministry of Emergency Situations confirming that the premises comply with all fire safety standards.

In addition, all beauty salons that offer cosmetology services (massages, tattooing, peeling, etc.) must obtain a license. A license must also be issued in case of purchasing certain types of medical equipment. For salons that offer only manicure and hairdressing services, a license is, of course, not needed.

To obtain a license, you need to register the equipment with Roszdravnadzor, confirm the availability of medical licenses for employees, draw up an equipment maintenance agreement, etc.

How to choose the right place for a beauty salon

Create all conditions for comfortable work of the master- the primary task of every businessman who wants to open this kind of establishment, because this is important both when dyeing hair and when giving facials or manicures. In this regard, it is better not to immediately consider an object with small windows or a semi-basement.

It is important to choose the right location of the cabin depending on its class. Small companies in residential areas can be popular given the versatility and quality of services, as well as the absence of competitors nearby.

Opening a salon close to competitors working in similar niches is risky, but possible if you plan to work in different classesX . In other words, here you can rely on elite services and famous masters, being located next to inexpensive salons, or offer good quality at a price lower than your neighbors in order to get an impressive customer base.

Purchase of equipment and consumables

Depending on the specialization of the salon, the list of necessary equipment will vary greatly, so you should select equipment and consumables strictly based on the list of services that will be provided.

For different niches in the beauty industry you will need certain equipment:

For a hairdresser You will need to purchase a water heater, several dryers, IR devices for some types of coloring, hair clippers, hair dryers, and curling irons. You will also need cabinets with mirrors for each master, comfortable lifting chairs for clients and separate chairs with sinks.
Manicure salon takes up very little space, but requires careful organization of space and selection of equipment. It is important to purchase equipment for sterilizing nail files, tweezers, scissors, equipment for hardware manicure, UV lamps, baths with massage nozzles for the feet (if the salon provides pedicure services).
Cosmetology salon requires large investments in equipment. The more services he provides, the more expensive it will be to open a salon. For it you need to purchase UV and air sterilizers, equipment for ultrasonic cleaning of instruments, devices for RF lifting and microcurrent therapy, equipment for non-injection mesotherapy, cosmetology combines, etc.

For any beauty salon, you will need to select suitable furniture and household appliances, purchase towels, gloves, and cosmetics. Some enterprises (in addition to services) also sell care products. For these purposes, you need to purchase racks and shelves for display, and in some cases, it is necessary to have refrigerators for storing goods.

Recruitment

Personnel is another factor, along with equipment, on which you should never skimp. At the beginning of the work of a beauty salon, it is important to select only specialists with extensive experience. When hiring, conduct an interview to assess how neat, responsible, and patient the person is, because he will communicate with clients every day. It is important to look at the portfolio of his work.

For cosmetology services, you need to recruit only specialists with the appropriate medical education. According to SanPiN, a nurse with an appropriate diploma must work together with a cosmetologist.

How much does it cost to open a beauty salon from scratch?

An economy class beauty salon requires approximately about 1 million rubles . This is enough to open a salon for 1 hall, in which only hairdressing and manicure services will be sold. For luxury salons you will need from 10 million rubles and higher.

Furniture and equipment costs approximately 200-400 thousand rubles. You also need to purchase towels, supplies and cosmetics. Here the amount actually depends on the specialization of the salon and the brand of cosmetics that you choose. You also need to pay for the rent of the premises, repairs (if you are not satisfied with them or there are none).

We advertise future business to attract first customers

An experienced marketer can organize a competent advertising campaign. Despite the fact that the salon requires large investments, you should not save on advertising, because the more effective it is, the faster it will clients recognize you, accordingly, the business will begin to generate income.

Flyers and business cards. Printing products are one of the best ways to express yourself both in the city center and in a residential area. You can immediately place a list of services and prices on the flyer, and also offer a discount to everyone who provides such a flyer.
Social media. Beautiful photos of nails, hairstyles, makeup, as well as information posts on personal care, disinfection of tools and choosing cosmetics will help you immediately find fans. Work correctly with hashtags on Instagram, hold competitions on VKontakte, promptly respond to all questions and feedback.
Radio, TV, banners. Any advertisement that makes a loud statement about your salon will be able to quickly gain a positive reputation. Short videos or advertisements on local TV and radio are enough. Banners on billboards can be placed not only in the area where the salon is located, but also at other points.

Risks and mistakes of beginners

The first difficulty that newcomers face is the inability to find qualified personnel. Both hairdressers, stylists and manicurists, as well as cosmetologists with medical education, strive to get into enterprises that have been on the market for a long time, because they have an extensive customer base, and their salary most often depends on this.

If you hire experienced craftsmen to work on a percentage basis, be prepared that they will soon be lured away by experienced salons, which receive 10-20 people a day. In order for qualified personnel to come to work for you, while remaining in the salon, at first it is worth offering a fixed rate, and not a percentage of each client.

Another significant aspect of the functioning of beauty salons is the well-being of people who live or work nearby. Any crisis (downsizing at an enterprise, closure of a company or shopping center where many people worked) will lead to an immediate decrease in the number of customers per day.

Beginners make several common mistakes when opening a beauty salon, namely:

№1. Choose the most compact premises to save money. When choosing a room, you need to take into account not only sanitary standards, but also comfort level which you will achieve.

The salon should have space for aisles, shelves with cosmetics if you decide to sell them, and sofas for the waiting room. There should also be a certain distance between the masters’ chairs so that the masters and clients do not feel uncomfortable.

№2. They offer a very extensive range of services. Many entrepreneurs want to create a universal beauty salon that has almost everything. This makes it easier to advertise and attract customers, and ensures high daily demand in the future.

But to open such a beauty salon with obtaining all permits and licenses, purchasing all equipment and hiring qualified personnel, you will need tens of thousands of dollars.

№3. Expect quick payback. During the first months, beauty salons usually don’t even break even. It takes time to promote an establishment and gain popularity among customers.

At this stage it is important don't skimp on advertising, lead groups on social networks, offer discounts and conduct promotions that will reduce the price of services compared to competitors, while attracting attention. A business plan should take into account the costs not only of opening a salon, but also its maintenance without income first months. Many beginners do not take this fact into account. In this regard, after 2-3 months, there is no longer any money left to support the business.

Beauty salon franchise - to be or not?

A franchise is an easier way for a novice businessman to open his own beauty salon. You actually get a ready-made brand, as well as a corporate style that can be used in interior design and development of advertising products.

Thanks to franchising, you will receive streamlined business processes, while you will be able to use thoughtful marketing strategies, and it will be much easier for the salon to gain popularity due to a well-known brand.

Finally, it is worth noting that the beauty franchise leaves virtually no room for experimentation and/or change. You must strictly follow the brand concept (the price level and list of services provided are fixed), and it cannot change without approval from the head office.

In addition, some franchises charge money not only for introducing a business to the market, but also a percentage of income . Since a beauty salon takes a long time to pay for itself, such a solution is not always the best choice for a businessman.

At first glance, it seems that opening a beauty salon from scratch is a fairly simple matter. All you need is capital and desire. But, in reality, this cannot be done, because you need not only desire, but also knowledge, an understanding of what you need to learn, as well as diligence. There are cases when this type of enterprise pays off within the first year of operation. To achieve this result, you need to know how to properly organize your business.

First, try to decide on a business model. It could be:

Business class;
economy option;
VIP class.

In the first version of the establishment, a fairly wide range of cosmetology services can be offered. To do this, you will need highly qualified employees, high-quality equipment, good premises (appearance, comfort, placement).

But in the second case, they offer very inexpensive hairdressing services, manicures and several basic cosmetic procedures. The finishing of the premises is inexpensive, the level of qualification of the personnel is low, the equipment and means used are cheap.

And, of course, VIP class with a high level of service, expensive equipment, designer interior, elite care products and a very wide range of cosmetic and image services.

Required documents

At the first stage, you decide on the legal form - LLC or individual entrepreneur. On the second, you classify future services so that you can then choose the right OKAVED codes. On the third, choose a taxation option (UTI is better here).

After this you can move on to the fourth stage, i.e. to determine the requirements for equipment and premises. If we are talking about the standards of the Sanitary and Epidemiological Station, then in relation to beauty salons they are as follows:

Ban on paper wallpaper;
no accommodation in the basement: you can rent an apartment that has been converted into non-residential premises;
isolated ventilation systems: isolated from both public buildings and residential premises;
availability of water supply and sewerage in the building.

Each equipment and material must have passports and certificates. You must also have warranty agreements for the equipment. And all devices used must be approved by the Ministry of Health.

To open a beauty salon from scratch, you need to obtain a medical license, a report from the fire service and the Sanitary and Epidemiological Station.

Selecting a room

If you are not going to offer a very wide range of services, then you can choose premises in one of the residential areas of the city. Such an establishment is usually aimed at clients with an average level of income. At the same time, the pricing policy fully corresponds to the level of services provided.

The higher the image of a beauty salon, the closer it should be located to the city center, near metro stations, on busy streets and squares.

Equipment

How to open a beauty salon? You definitely need to take care of purchasing equipment to provide services. Think about what kind of offices will be in the room? In addition to dryers, chairs, manicure sets and mirrors, you need to purchase a number of necessary tools.

Cosmetology equipment: hardware cosmetology (phototherapy, scrubber, RF-lifting, etc.), vacuum-roller apparatus for figure correction and equipment for infrared therapy, sterilizers and hair removal (wax, laser, photo), lamps, couches and chairs.
Hairdressing equipment : dryers, chairs, sinks, mirrors, hair dryers, curling irons, scissors, combs.
Manicure and pedicure equipment : manicure and pedicure devices, hoods, sterilizers, baths, carts, special chairs and lamps.

Recruitment

While finding a hairdresser is quite easy, finding a good hairdresser is not an easy task. Even if you can't find a professional with experience, you can simply hire someone with a desire to learn. Such an employee will attend courses to improve skills, receive various qualifications and certificates - all to provide high-quality services.

A cosmetologist is a drematovenerologist, whose specialization is “therapeutic cosmetology.” This place can also be taken by a specialist who has a diploma of secondary medical education with training in “Nursing in cosmetology.”

All employees must have medical records, and they must also comply with the hygiene requirements and standards of the Sanitary and Epidemiological Station. The head of the enterprise must have a higher medical education.

How much does it cost to open a beauty salon?

The approximate amount for starting a business is 5,000,000 rubles, if the rental period for the area is 100 m2? valid for at least 5 years:

Renovation of the premises - $400 per 1 m2;
equipment – 300,000 rubles;
salary – 33% of total income.

There are examples when an entrepreneur managed to invest in smaller amounts. But, this is only possible if you rent equipment and the premises have already been renovated.

Taxation

Therapeutic cosmetology is considered one of the types of medical activities, which means it is not subject to VAT. But this does not apply to cosmetic procedures.

Services performed in the salon are considered household services and are subject to the taxation system. As we said above, this is UTII. This option greatly simplifies bookkeeping. But the medical services provided are suitable for both the simplified and general taxation systems.

What are the risks?

There are several main risks. The first concerns the fierce and great competition in the modern services market. You are not opening an ordinary hairdresser, but rather a beauty salon, so this plays a big role. So, before choosing a premises, analyze the situation in the city area: are there similar establishments nearby, what services do they offer, how long have they been operating, how much does the service cost? Then, against the general background, make the right decisions.

The second risk is market instability. Experts say that such a business is quite risky from the point of view that due to improper preparation at the initial stages, you can close it after just six months of work. Even experienced salons can find it difficult to stay afloat if better offers appear.

To the third group Risks include high staff turnover: everyone is looking for a better place. If you managed to hire good specialists, keep them in your workplace with incentive bonuses, bonuses, stable days off, etc. Then they will literally hold on to their seats.

Fourth danger zone– narrow range of services. This can be a winning or losing decision. It is known that the most profitable manipulations with appearance are always carried out only by doctors. If your establishment operates in one direction, it can bring in more profit, but, nevertheless, many clients will look for a place where they will be offered services like yours, and a number of additional ones - all in one place to save time.

And the last, fifth group is the seasonality of demand for services. During the spring period, demand for a number of body care procedures is highest. In summer - pedicure and manicure. In the fall - hair and facial skin care, and in the winter - solarium.

How much can you earn?

The amounts directly depend on the range of services offered. But, in any case, full payback will not occur earlier than six months after opening. Approximate monthly income is from $10,000, taking into account the fact that there will be at least 100 clients.

Now that how to open a beauty salon is not such a big secret, feel free to get down to business. Calculate all sorts of nuances and pitfalls to make the enterprise a success. Good luck!

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