Opening a manicure and pedicure salon from scratch. Opening a manicure salon at home

Services that help maintain or create beauty have always been in demand, especially by the fair half of humanity. You need to take care of your nails no less carefully than you take care of your facial skin or hair.

Agree, people pay attention to their hands almost everywhere - in a store, in an office, among friends, and even more so with girlfriends. It’s good if nature rewarded you with beautiful and strong nails. But even then, they require care to keep them looking neat and attractive.

To do this, at a minimum, you need to do manicures and pedicures regularly. For those who have been deprived by nature, there is such a service as artificial nail extensions.

Education

The idea for nail extensions or providing manicure and pedicure services is always relevant, despite high competition. But before providing such services, it is necessary to undergo special training. It is enough to sign up for appropriate courses or order CDs with educational materials via the Internet. The basic course includes only nail extensions. You will have to learn additionally how to perform design and painting.

Market Segment Definition

As mentioned above, the nail business is highly competitive. Therefore, only the master who knows his craft perfectly and uses good, high-quality materials in his work will be successful. Today, gel nail extensions are becoming increasingly popular. This is due to the fact that in this case it is necessary to use a liquid for polymerization. This substance is quite toxic and requires an exhaust hood in the room where acrylic nails are being extended.

Typically, this type of service is resorted to for several reasons. This includes a lack of time for care, ugly natural shapes, and great design opportunities. The clients of the salons, as a rule, are girls over the age of 17 years. The upper limit of the age category is difficult to determine. Mostly students, office employees and salespeople turn to the masters. But ordinary housewives don’t stop by too often. To begin with, it is better to offer your services to friends and acquaintances. If everything is done efficiently, advertising is guaranteed.

Required materials

Before starting your own business, you need to create a business plan. The nail business requires this just like any other. For training and provision of nail extension services, the following amount will be required (calculations are based on prices of TM Sharlin (Russia), taking into account the need for consumables for work for a month):

1. Gel brushes No. 4, 6 – 1200 rub.
2. Brushes for painting (set of 12 pcs.) – 400 rub.
3. Sculpting brushes (set of 5 pcs.) – 600 rub.
4. Transparent gel, 15 ml – 900 rub.
5. White gel, 15 ml – 850 rub.
6. Pink camouflage gel, 15 ml – 900 rub.
7. Finishing gel, 15 ml – 750 rub.
8. Degreaser, 10 ml – 250 rub.
9. Disinfectant, 250 ml – 200 rub.
10. Pusher, 1 pc. – 300 rub.
11. Files, 3 pcs. –90 rub.
12. Buff, 2 pcs. – 60 rub.
13. Cuticle oil, 5 ml – 100 rub.
14. Edge line remover, 10 ml – 300 rub.
15. Primer, 10 ml – 420 rub.
16. Tips (set of 500 pcs.) – 500 rub.
17. Molds, 500 pcs. – 600 rub.
18. Tip cutter – 120 rub.
19. Milling cutter with attachments – 6,000 rubles.
20. Brush cleaner, 50 ml – 400 rub.
21. Nail polishes, 10 pcs. – 400 rub.
22. Ultraviolet lamp – 1400 rub.
23. Nail polish remover, 500 ml – 400 rub.
24. Sticky layer remover, 250 ml – 600 rub.
25. Napkins – 20 rub.
26. Cotton pads – 100 rub.
27. Gel or acrylic paints – 1000 rubles.
28. Glue for nails and tips – 110 rub.
29. Elbow pad - 200 rub.
30. Gel remover, 250 ml – 600 rub.

The total cost of materials will be 19,370 rubles.

Service costs

In order to determine the pricing policy, you need to find out the cost of gel nail extensions. This is quite easy to do, since the approximate consumption of materials and the service life of accessories such as brushes, nail files, etc. are known. So:

1) modeling gel (900 + 900 + 850): 3 = 884: 5 = 177 rubles;

2) finishing gel 750: 10 = 75 rubles;

3) forms 600: 500 * 10 = 12 rubles;

4) brushes 600: 5 = 120 rubles;

5) nail polish = 5 rubles;

6) additional expenses (cotton pads, cleaning brushes, electricity, auxiliary fluids, etc.) = 100 rubles.

We find that the cost of providing artificial nail modeling services is 480 rubles.

Determining prices for extensions

After determining the cost, do not forget to include the relevant information in the business plan. Nail extensions are quite a profitable business. There are many who want to give their hands a well-groomed look. Transparent gel extensions and French manicures are in particular demand.

The second option, which uses camouflage and white gel, is more labor-intensive. But in terms of material consumption, these types of extensions are practically the same; the difference lies only in the complexity of the work performed and the time required. Please note: the minimum profitability must be at least 25%, otherwise there is no point in starting a business. In addition, the business idea for gel nail extensions can be implemented in two ways.

The first is the opening of a salon. But this will require additional costs for renting an office and paying employees. Let's focus for now on this option, like a nail extension business at home - this is more acceptable and practical for a novice master.

So, let's get back to the cost of services. In addition to the cost of purchasing materials, the price is also affected by the number of residents of the locality and the prices of competitors. On average we have the following result:

1. Transparent gel extensions - 480 * 1.25 = 600 rubles.

2. French extensions - 600 * 1.5 = 900 rubles.

3. Correction with transparent gel - 400 rubles.

4. French correction - 600 rubles.

These are the minimum prices for a novice master who conducts appointments at home.

Prices for nail design are somewhat different, but they also depend on the materials used and the complexity of the work. The average price for nail painting is 120 rubles, and for artistic sculpting - 300 rubles.

Many people who want to start a business find it difficult to choose the field in which they want to work. Often the most profitable format is work in the service sector. Thus, various establishments that provide opportunities for personal care are becoming increasingly popular. At the same time, their visitors prefer to save their time, and therefore the most popular format is express salons.

One of the common services is manicure. It’s interesting that lately not only girls, but also men have been taking care of their hands. Accordingly, the circle of potential clients is expanding.

Market and competitor analysis

The high popularity of hand and nail care services has led to high competition in this business area. Among the establishments that provide manicure services are:

• Beauty salons benefit from the opportunity to receive comprehensive facial and body care. Their main disadvantage is high prices.
• Hairdressers that additionally provide simple services - manicure, pedicure, solarium, etc. The main advantage is low cost, the main disadvantages are not very high quality of work and non-compliance with sterility conditions (often).
• Express-format salons are establishments that are distinguished by their ability to provide several services at the same time (for example, hair styling in combination with makeup and manicure). The main advantage is short service time, and among the disadvantages are the high price and high probability of savings on customers (which will lead to relatively low loyalty).
• Various manicure studios - due to their large number, one poor-quality service can seriously affect the reputation and lead to the loss of clients. The main advantage is focusing on a limited number of services (and narrow specialization is an important condition for quality).

In addition, among potential competitors one can single out craftsmen who provide services at home (either in their apartment or on-site to clients).

In order to overcome such a highly competitive environment, you should rely on several principles for opening such a business:

• Focus on high quality services.
• Work only with official suppliers of professional cosmetics.
• Organizing promotions for regular customers.
• Providing a wide range of nail services with fast turnaround.
• Maintaining cleanliness of work areas.
• Stylish design of the room (in fact, it is a kind of “face” of the studio).
• Location in crowded places, etc.

You can watch an interesting interview with the owner of a similar business in the following video:

Business location options

There are a large number of places where you can start doing this activity:

• No additional permits are required for the premises, therefore, the first option is to organize a manicure at home. To do this, you need to purchase tools and start working: accordingly, the investment and payback period will be relatively small. However, the level of trust in such masters is often not high enough: you need to have extensive experience as a nail service specialist and a loyal customer base.
• The second popular accommodation option is salon in a shopping center in express format. Often there is no separate room allocated for it: the craftsmen work right in the aisles. This requires a small area and the number of potential customers is very high. However, a limited number of workstations can be accommodated here. In addition, many visitors to nail salons prefer comfort and convenience when performing the procedure, which this accommodation option does not provide.
• Finally, you can open a full-fledged studio in a shopping center, business center or residential building on the ground floor. The cost of rent, key clients (and, accordingly, prices for services), etc. will vary. To successfully organize such a business, you will need an area of ​​30-60 square meters.

Organizational plan

You will need:

1. Registering a company and preparing all the necessary documents takes 3-4 weeks.
2. Finding a suitable premises takes about 1 month.
3. Make repairs – 3-4 weeks.
4. Purchase equipment - 1-2 weeks.
5. Find and hire specialists – from 2 to 6 weeks.
6. Purchase small consumables (varnishes, creams, napkins, etc.) - this step will have to be performed constantly, so you need to immediately discuss who will do this.

Financial plan

In order to rent a separate room, you will need from 45 to 90 thousand rubles per month (depending on the region, the size of the room, its location, etc.). It is important to consider that rent often needs to be paid several months in advance.

In addition, a novice entrepreneur in this field expects the following expenses:

• The cost of completing documentation (or, as well as preparing documents for the SES) is about 5-10 thousand rubles. You don't need to obtain any permits.
• The cost of repairing and decorating the premises is from 100 to 200 thousand rubles.
• Purchase of necessary equipment - about 300-400 thousand rubles for a small salon (if several workplaces are organized).
• Staff salaries are most often calculated as a certain percentage of the cost of the service provided (about 50-60%). The administrator's salary is 25-30 thousand rubles.
• Promotion costs are about 5-10 thousand per month.

Thus, it will take about 500-700 thousand rubles. Accordingly, the project will be able to pay off somewhere in 9-12 months after opening.

Marketing plan

It is important to understand that acquaintances can become your first clients. At the same time, be sure to photograph successful works and fill the website and groups on social networks with them. This will allow the word of mouth effect to work: the number of clients in the first months will grow exponentially.

In addition, various promotions for clients. This is necessary so that they move from one-time to permanent. So, on your first visit, you can give a club card, which will begin to give discounts after a certain number of manicure trips - on the one hand, this will attract visitors, and on the other, it will allow you not to reduce revenue in the first few months of work (until you reach payback).

It is interesting to give everything related to the salon, a certain corporate style. For example, the design of business cards can overlap with interior design, and craftsmen can dress according to a certain dress code, provided that they wear an apron or badge with the studio logo.

You should take care of clients who will have to wait for their service (among them there will be both those who arrived earlier and those for whom the service will be provided a little later than planned).

The administrator can offer them a cup of coffee or tea - this will reduce the negative effect that arises from having to wait.

Finally, a fairly effective promotion method is handing out leaflets(interestingly, this area is one of the few where this really works). Leaflets should be placed primarily in businesses and shopping centers, not residential buildings.

When organizing a home-based business, you should rely only on satisfied clients and examples of work posted on the Internet. Therefore, special emphasis should be placed on meeting all the needs of visitors.

Risk analysis

Any type of business involves certain risks. Among the common ones are:

• Risks associated with the slow expansion of the customer base. The main way to overcome this is to provide quality services in combination with advertising. In addition, diversifying services will also help attract more visitors.
• Turning off hot water for the summer (it is necessary to organize the work of the craftsmen). Can be overcome by purchasing a boiler.
• Risks associated with high competition. They need to be taken into account at the organization stage and reduced through a competent choice of location, as well as the price range.

At the same time, this business is protected from seasonality of demand, and also has a low probability of a decrease in interest in this type of service, since a very small number of people can get the perfect manicure or provide their hands with proper care in a short period of time.

Thus, opening a nail salon in any of the formats is a promising and profitable idea. An equally important advantage is the relative simplicity of organization and short payback period. Accordingly, the main disadvantage is the large number of competitors: this can be overcome by providing unique, high-quality services at prices affordable for the target audience.

Tens of thousands of female entrepreneurs across the country do manicure. Some rent a workplace in a salon or work on staff, others receive clients at home. We will talk about the last business option in this article. A business plan for a nail salon will help us answer the question of how profitable the nail business is, an example of which can be used to open your own nail salon.

Project Summary

There will be high demand for a nail salon in a large city, while in small and medium-sized cities, manicure at home is more promising, because the cost of a service in a salon may be higher than the financial capabilities of the target audience. We are opening a salon at home in the format of a small nail studio, where professional manicure services will be provided. It is designed for clients with an average income level.

Main clients:

• Women from 20 to 45 years old (55%).
• Girls from 16 to 20 years old (30%).
• Women from 45 to 65 years old (25%).

Opening hours: daily from 09:00 to 20:00.

The manicure salon will be located in a large residential area of ​​the city in a heavily traveled area.

List of mini-studio services:

• Hardware manicure.
• Hardware pedicure.
• Nail design with polish/gel/gel polish.

Main competitors:

• Beauty salons.
• Similar manicure salons.

To fight against competitors it is necessary to have a high level of qualification of the craftsmen, a decent level of service, an individual approach, creative manicure design and effective procedures for hands, feet and nails.

Main risks:

A business plan for a nail salon with calculations will help you assess the possible risks of additional or unnecessary costs. It indicates the investment amounts that must be made at the start-up stage and monthly to achieve established revenue targets.

Registration

To open your own manicure salon, you must register with the local tax authorities in order to avoid penalties from the state. We will register as an individual entrepreneur with a simplified taxation system of 6% tax on income. In addition, to conduct activities in the field of beauty and health, you must select the OKVED code 96.02.

We will also need an extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities, permission from the Fire Inspectorate and the SES. No more permits or licenses are required to conduct this type of business.

The state fee for obtaining an individual entrepreneur certificate will be about 800-1000 rubles + permit costs. The total investment will be about 10 thousand rubles.

Location

Our mini manicure salon will be located in a residential area of ​​a large city. It will use its own premises - a room in a personal apartment with a total area of ​​30 square meters. m. It includes a small reception area of ​​10 sq. m. m, customer service hall 15 sq. m and 5 sq. m for a bathroom. If the original layout does not correspond to this zoning, it is necessary to make redevelopment and repairs.

For these purposes we will need 150 thousand rubles.

We pay attention to the serviceability of sewerage, water supply, electrical wiring and heating.

Equipment purchase

Equipment, furniture and materials are the main expense item when opening your own mini manicure studio.

Detailed cost estimates in the table:

Services and staff

Our manicure salon will offer classic manicure and pedicure services at a price range accessible to our target audience.

To work in a salon at home, one specialist, a business owner, is enough. To hire employees and organize more than 1 workplace, a larger premises will be required.

Marketing and advertising

Before opening a mini-salon, you should analyze the area in which you plan to open. It is advisable that there are no similar manicure salons nearby. However, this is difficult, because not all masters work legally and are openly advertised. It is very important at the initial stage to attract a maximum of clients who, having received high-quality service, with a 90% guarantee, will remain with this master for a long time.

The main promotion channel is word of mouth and social networks. You should create public pages on popular social networks in the region. We give priority to VKontakte, Odnoklassniki and Instagram.

Expenses and income

Here we will make summary tables of the starting investments for opening a mini manicure salon, as well as tables with total monthly expenses. We will generate an estimated profit starting from the 3rd month of work, when we already have regular customers and a certain flow of new ones. Based on revenue, we will determine the profitability of the business and calculate the payback period for the initial investment.

Start-up costs

Income

Naturally, the first, and possibly the second month will be with a minimum number of clients. However, every client should leave the procedure satisfied and tell her friends and acquaintances about the wonderful master and high service. It is through word of mouth that 50% of our regular and temporary clients will come.

Starting from the 3rd month, it is planned to fulfill from 2 to 5 orders per day (depending on their complexity) with a total revenue of 3.5 thousand rubles. Taking into account 25 working days per month, revenue will be about 87.5 thousand rubles per month.

We determine the difference between monthly revenue and monthly costs:

87 500 – 25 000 = 62 500.

Tax payment:

87,500 x 0.06 = 5,250 rubles.

Net profit:

62,500 – 5,250 = 67,250 rubles per month.

We determine the profitability indicator.

(67,250 / 25,000) x 100 = 269%.

However, this indicator of profitability and profit is relevant for the maximum number of clients with a successful choice of location. When drawing up your own plan, we advise you to consider the negative development scenario.

282,700 / 67,250 = 3.43 months. Accordingly, approximately in the 7-8th month we plan to fully recoup the initial investment in the project.

In the end

A nail salon at home is an excellent and profitable business that has the prospect of opening your own beauty salon. The main task on this path is to competently fight competitors and provide truly high-quality services. The profitability of a mini-studio depends on the number of clients and the range of services. In the future, an increase in clients and the inability to serve everyone at home - it is planned to open a manicure and pedicure salon for at least 5 masters, offering spa treatments for hands and feet, a sugaring room and selling professional body cosmetics.

The art of looking great is a skill that probably every woman tries to master. Well-groomed and beautiful nails are not only an element of an attractive appearance, but also a woman’s status. According to statistics, 50% of beauty salon services are manicures and nail design. Therefore, today highly specialized nail salons are becoming widespread. At the same time, experts believe that the niche in this industry is not yet occupied enough and there is room for further growth. You will learn about what is needed to open your own salon from scratch by reading our article.

Choosing a nail salon format

1. A classic nail salon is a common format. Possible opening concept: positioning of a brand or name, for example, an option in which a “star” works - a chief master with a large list of merits and high qualifications.
2. A manicure salon can be opened on the basis of an existing beauty salon, massage salon or fitness center under the terms of renting the premises. The advantage of this option is the already existing base of potential clients. Disadvantage - the client base is limited to visitors to the establishment where the office is opened.

   Manicure room in a beauty salon

3. Nail design studio. It is positioned on various options for nail design, involves the use of various coating and painting techniques, requires high professionalism and artistic abilities of the masters, and, accordingly, significant costs for finding personnel, paying for highly qualified labor and training.
4. An island in a shopping center or a nail bar. Lately it has become increasingly popular. It is assumed that a woman shopping at a mall is psychologically more motivated to look good and may get a manicure even if she did not initially plan to do so. The advantages also include relatively low opening costs. The disadvantages are the lack of a stable client base and conditions for proper processing of tools, which creates additional difficulties for the master and can be a stopping factor for the client.

   Walking past a nail bar in a shopping center, a woman can hardly resist getting a manicure.

5. Home manicure salon. The cheapest option for opening a manicure salon. Income is limited to the maximum workload of one master. Additional difficulties in attracting clients. Not every woman will agree to get a manicure at home from an unknown specialist. Therefore, an effective way to attract clients for this option is through recommendations from friends.
6. Non-standard options for opening manicure salons:

• Nail bar in a restaurant, cafe. The originality of the idea lies in the fact that while the spouse or friend is having lunch, the companion will have time to give herself an express manicure;
• Mobile nail salon. Involves a technician visiting your home. Works independently or as an option for other nail salon options.

The option of opening a nail salon as a franchise is becoming widespread today. Today on the Russian market there are 10-15 offers for nail salon franchises.

The choice of opening option depends on the state of the market in the city/region, the amount of start-up capital and the personal preferences of the entrepreneur.

Advantages and disadvantages of business

Pros

• An excellent startup option for aspiring entrepreneurs. Opening a nail salon does not require serious knowledge in the field of business or finance, therefore it is a good springboard for a future businessman.
• Does not require large investments. There is an option for opening a salon for any budget. In addition, it is possible to develop in stages: first a home business, then a manicure salon, then a nail salon or nail design studio.

Start small - alone in your apartment, and if there are so many clients that there is nowhere to go - then you can think about premises and hired workers.

Rinny

http://nailclub.ru/forum/showthread.php?t=16619

• The developing market for nail services. The culture of not doing your own manicure has not yet become firmly entrenched in our lives. This opens up additional opportunities to expand the market.

In large and medium-sized cities, about 20% of women and 5% of men use the services of nail salons.

It is interesting that in Moscow there are about 250–300 nail salons, and in New York there are about 1300. The nail salon market in Russia, indeed, has great opportunities for further development.

Cons

• Nail salon clients are often tied not to the place, but to the master. This creates serious risks for the owner in terms of losing his client base if an employee leaves.
• The choice to develop a business related to nail care imposes serious requirements on the entrepreneur in the field of compliance with sanitary and epidemiological standards. This requires not only knowledge and special equipment, but also a high level of employee discipline. It is obvious that the risk of loss of business reputation in the event of probable consequences associated with non-compliance is enormous.
• High level of competition. Despite the fact that the market has a potentially high capacity, the level of competition in it is high. To be in trend, you need to constantly take into account and implement modern technologies in the field of nail services, and use all possible marketing channels.

Required documents for opening

In order to open a nail salon, you must first register a legal entity. For a small business, it is more advisable to register as an individual entrepreneur. The advantages of opening a salon as an individual entrepreneur compared to an LLC include: no need to have an accountant, the ability to freely dispose of revenue.

Registration of individual entrepreneurs takes place at the tax office or with the help of a multifunctional public services center. The state duty will be 800 rubles.

An important point is the choice of taxation system. There are 3 options available for the salon: UTII, simplified tax system and patent system.

Under the simplified tax system, the tax base will be 6% of the salon’s income. With UTII, the tax base is fixed - and this is a positive aspect of this accounting system. The patent system also applies to certain types of activities and requires payment for a patent for a specific period (from 1 month to 1 year).

The choice depends on the region where the salon is opened, on the nature of payments (cash, using an account) and some other factors. Before opening an individual entrepreneur, you need to calculate each of the options and choose the optimal one.

Also, when opening a salon, you need to obtain a conclusion from the SES (sanitary and epidemiological service) on compliance with sanitary and epidemiological standards. Another document is the conclusion of the fire service, if we are talking about renting a separate room or working in your own premises, and not about working in an office in a shopping center.

SanPiN 2.1.2. 2631−10 “Sanitary and epidemiological requirements for the placement, structure, equipment, maintenance and operating hours of public utility organizations providing hairdressing and beauty services.” You should carefully study the requirements before opening a salon.

In addition, it is necessary to determine the procedure for sterilization of instruments and conclude an agreement for the disposal of fluorescent lamps. And of course, all salon employees must have medical records.

How to choose a place?

When choosing a location, you need to consider the following points:

• Analyze the places with the largest or target concentrations of people. These can be shopping and office centers, fitness centers, children's development centers. Ideally, the purpose of finding people near the place where the salon will open is to take care of themselves: purchasing clothes, playing sports, attending training courses, psychological seminars, etc.
• You should not open a salon in residential and industrial areas, places where cars are sold, auto repair shops, hardware stores, etc.
• The idea of ​​opening a salon near a competitor has pros and cons. Pros: the ability to attract some customers to yourself, cons - the need to use additional and more interesting means of attracting customers compared to a competitor.
• Opening a nail salon in a beauty salon or hair salon is also a good idea. In this case, a targeted flow of customers will be ideal for building a customer base.

Before you open, decide on the location - this is the main component. Determine the target audience (who the salon will be aimed at - wealthy middle class, youth, etc.). Look at how many salons there are in the area, walk around them, note the advantages and disadvantages, and analyze your concept again. Be sure to look at how busy the salons are. Try to sign up for them, see how much free time the masters have. And look further.

Bro

http://www.hairlife.ru/forum/topic/4234

Premises requirements

For the work of one master, 6-10 square meters are required. meters of area, you also need space for the office manager’s desk, a toilet and, if desired, a room for staff meals and storage of materials. With 3-4 craftsmen working, the area of ​​the room will be on average 40–50 square meters. meters. Rental cost 1 sq. meter ranges from 500 to 1,500 rubles (depending on the city, region) in office centers, on the first floors of buildings. On average it turns out to be 35-60 thousand rubles. A manicure room can occupy an area of ​​about 30 square meters. meters. The cost of renting an island in a shopping center per square meter will be more expensive, but a smaller area will be required - no more than 7-10 square meters. meters. Accordingly, the rental cost will vary greatly depending on the prices set by the shopping center, and will be very average from 30 thousand rubles to 100 thousand rubles.

Master's workplace

According to SanPin, the workplace of one master must have at least 6 square meters. meters.

The room does not necessarily have to undergo expensive designer renovations, but it certainly must be clean, tidy, bright and consistent with the chosen style of the salon. A small cosmetic renovation will cost another 50-150 thousand rubles, calculating 1,500 rubles per 1 sq. m. meter.

The premises must meet the requirements of fire protection and SES. To obtain a conclusion from the SES, an officially concluded rental agreement for the premises is also required.

Purchase of equipment, furniture and materials

Minimum set of equipment and furniture for a nail salon:

Determination of the list of services provided and their cost

A nail salon usually provides the following list of services:

1. Hand and nail care services: various types of manicure, paraffin therapy, scrubs, hand masks, wraps, nutrition, moisturizing and protection.
2. Modeling and strengthening of nails with acrylic, gel, etc.
3. Nail design: coating with varnish, gel polish, using various techniques, including artistic painting.
4. Pedicure.

The specific list of nail salon services depends on:

• availability of equipment (for example, some pattern application techniques require additional equipment);
• suppliers of consumables offering special options for nail care and design;
• level of professionalism of personnel (the main factor);
• entrepreneur's imagination.

The best pricing option in this case would be a comparative approach. It is necessary to carefully study the price lists of competing salons. At the first stage, to attract clients, you can set prices a little lower than those of well-promoted competitors, or, conversely, if there is reason to believe that the level of professionalism will allow you to immediately offer services at a high level, offer prices higher, and thereby declare yourself as a salon elite class. In any case, this question is strictly individual and requires thought.

One master can serve on average 4-5 clients during a working day. The average bill per client is 1 thousand rubles. In large cities it may be higher. The daily income of one master is about 4-5 thousand rubles. Monthly revenue per master will be about 80 thousand rubles - 100 thousand rubles.

Recruitment

The issue of choosing the right personnel for a nail salon is even higher than choosing the right location. After all, it depends on the skills of the employees whether the client will come back. You can spend a lot of money on an advertising campaign and attract customers, but this money will be worth nothing if you cannot retain these customers.

Options for attracting employees

• Luring masters from other salons, the advantage of this option is the accumulated experience and client base, the disadvantage is that it is necessary to offer more favorable working conditions.
• If you yourself have the relevant experience, you can attract craftsmen with little experience and train them additionally.

Regardless of the chosen option, it is important for a nail salon that its employees undergo training and improve their skills on an ongoing basis. Nothing decorates the walls of a salon and inspires confidence in clients like education certificates. Therefore, the cost of personnel training must be included in the budget.

Personnel costs

• The master’s salary, as a rule, is 30–40% of his revenue.
• Administrator salary - from 10,000 rubles, 2 administrators in shifts.
• The cleaning lady's salary is from 4,000 rubles.

At the first stage, you can do without an administrator and a cleaner, combining these functions between yourself and the craftsmen.

The master’s salary will be about 25-30 thousand rubles.

Salon advertising and promotion strategy

Salon promotion channels include:

• distribution of flyers and leaflets;
• placing business cards in places where the target audience gathers;
• creating an attractive website, advertising on the Internet;

Yulia Evtikhova, founder of a nail salon

https://lenta.co/success-story-how-I-opened-my-beauty-salon-from-scratch-22531

• holding various promotions and free master classes;
• creating a group on social networks and actively promoting it;
• communication on women's forums;
• participation in various competitions and competitions;
• creation of an incentive system;
• using customer-oriented policy techniques: holiday greetings, gifts and surprises for regular visitors. In the salon itself, you can offer the client a cup of coffee or tea, magazines, that is, to brighten up the time spent in the salon as much as possible. And, of course, nothing can replace polite treatment, a sincere approach and scrupulous compliance with the requirements of sanitary standards: disinfection of tools, use of disposable files, a clean fresh towel for everyone, etc.

These promotion channels do not require serious expenses, and some are completely free. However, the main channel for promoting a nail salon will be word of mouth. The high professionalism of the craftsmen and an impeccable reputation will over time become one of the main ways to promote the salon.

When opening a salon, you can hold a grand opening ceremony: decorate the facade, invite guests, organize master classes, prepare refreshments. Post photos and a report about the event on social networks. Opening costs will be at least 10 - 15 thousand rubles.

Investment calculation and payback forecast

The level of investment for opening a salon varies greatly depending on the financial capabilities of the entrepreneur; the minimum expenses are presented below.

Table: initial investment

The initial costs of opening a nail salon or office will be at least 275,000 rubles. The table shows the lowest possible cost values. Any desires in terms of, for example, a more comfortable and attractive manicure table or beautiful furniture, will entail a significant increase in the cost of the estimate. Using the table above, you can calculate the level of investment for each specific case. Actual costs, as a rule, are always higher than planned, even in the case of a very methodical approach to planning. It is necessary to take this point into account when forming the input budget.

Table: monthly expenses

The data is also given for a nail salon with an area of ​​45 square meters. meters with the work of four craftsmen.

With revenue of 240 thousand rubles (each master - 80 thousand rubles) and expenses of 188 thousand rubles, the monthly profit will be 52 thousand rubles. With an initial investment of 275 thousand rubles, payback can be achieved in 6-7 months. But given that it will not be possible to reach optimal load immediately, a more realistic forecast would be to achieve payback within 8-12 months.

Possible problems and solutions

When running a manicure business, an entrepreneur may encounter a number of problems. Here are some of them:

• Lack of qualified personnel. Finding suitable trained personnel is a big problem today. It will take a lot of time and effort to select and train staff to suit the needs of your salon.

The biggest difficulty I encountered was the selection of craftsmen. Good masters did not want to go to the newly opened salon. I had to persuade, inspire, almost put on a performance before each one.

Masha Koroleva, owner of a chain of nail bars

http://www.woman.ru/stars/medley1/article/45332

• The risk of losing the client base due to the dismissal of the master. As noted above, despite all the efforts of business owners, the client’s connection often goes not to the salon, but to the employee. Possible solution: through various loyalty programs, motivate customers to visit this particular salon; encourage employees to collaborate for a long time through an effective bonus system, including for length of service, and create a psychologically comfortable atmosphere in the team;
• High competition amid a growing market can also lead to loss of customers. Possible solution: competently and effectively use technologies to attract and retain customers.
• The need to always be on trend. The growing market in the field of nail design requires participants to constantly monitor trends and continuous development, which often entails financial costs.
• The risk of loss of business reputation in the event of a mistake by the master. Anyone has the right to make a mistake, but poor quality work by a nail salon technician can lead to negative reviews, because, as you know, negative word of mouth works many times better than positive word of mouth. And taking into account the development of social networks and other means of communication, the consequences can be truly catastrophic. Possible solution: monitor the employee’s impeccable performance of their duties as much as possible, pay special attention to staff training, as well as compliance with the requirements for disinfection of instruments.

It's nice to do something that brings not only income, but also pleasure. A nail salon is an ideal choice for starting your own business. The minimum investment will be 275 thousand rubles, payback - up to a year.

The concept of a small nail salon (also called nail bars) has become popular amid a shortage of premises for rent and due to the fact that many women often need the procedure urgently. Typically, smaller nail salons may also provide pedicures and offer a cup of coffee to the customer while they wait.

There are several chains of nail salons operating in Moscow and other cities that offer to purchase their own franchises. So, for example, a franchise of Lena Lenina’s network will cost 3 million rubles, a franchise of the “Fingers” salons, taking into account the down payment and investments in opening, will cost approximately 2.7 million rubles. A large partner will relieve you of the need to select equipment and materials for your salon (you will work with a wholesale network supplier), and will help with promotion and finding clients. On the other hand, by opening your own salon, you can, firstly, save money, and secondly, you will not be bound by numerous obligations and instructions.

According to H&F estimates, opening a small manicure salon may require about 500,000-800,000 rubles; these costs can pay off in about a year.

Room

You have to decide how many masters will work for you, and, based on their number, look for a room of 8-10 m2 per workplace for one manicurist. Pay attention to non-standard options - pavilions in shopping centers and premises on the first floors of business centers. It is in these buildings that your clients often spend time. Sanitary standards prohibit working in basements. Renting a room of 30-60 m2 can cost 40,000-90,000 rubles per month.

Repair

For lamps for extending and drying nails, as well as for various cutters, you will have to make several additional sockets for each workplace. Your salon should be clean and comfortable, but there are no special requirements for the renovation of the manicure studio premises.

Documents

You do not need to obtain a special license to operate a nail salon; you just need to register an individual entrepreneur and complete SES documentation. Rospotrebnadzor employees will help with the latter when they come with an inspection. All instruments used by craftsmen must undergo a sterilization procedure; departments can inform you about this and the procedure for carrying it out. You will also need to conclude an agreement on the disposal of fluorescent lamps.

Other expenses

Staff

As a rule, nail salon technicians work for a percentage of the cost of the procedure. Depending on the agreements, the salon itself may receive less than 50% of the price of each manicure. Everyone wants to get famous artists with an established client base, so that they don’t have to recruit clients from the street. Meanwhile, the manicurists themselves are reluctant to get a job in an unknown salon. Personnel costs should include payment for the work of an administrator (or two) and a cleaning lady.

Small equipment and fixed costs

The price of a manicure table ranges from 3,000 rubles to 50,000 rubles. It’s also not difficult to find tables that are even more expensive. For the table you will need to purchase cutters, lamps for nail extensions, hand baths, various stands for varnishes, creams and tools, and you may also need a manicure cart for storing other cosmetics. The cost of large equipment can cost approximately 100,000 rubles.

You will have to agree with the craftsmen on who will buy small consumables: varnishes, hand creams, oils, powders, antiseptics, napkins and nail files. If they want to work with your funds, their purchase will cost almost 100,000 rubles.

Promotion

We would like to thank for their help in preparing the material: , the chain of nail salons “Palchiki” and the Nail bar company

Illustrations: Natalya Osipova