Who stayed in the new star factory? “New Star Factory”: how the participants live, what they complain about and why Viktor Drobysh is going to shave his head

"Producer Viktor Drobysh was appointed, and Ksenia Sobchak was invited to lead the project.

“Of course, “New Star Factory” is very different from previous seasons (the project moved from Channel One to MUZ-TV. - Editor's note), after all, more than ten years have passed - a whole generation has changed. Those who watched the project before are now performing on the stage of the project themselves. And those who were born at that time are now watching “The New Star Factory.” This generation says “next” instead of “further”, and “well” instead of “okay”. They know how it is in America and how it is in China. The Internet has done its job - these guys are very developed. But, fortunately, they have little experience, so they have a lot to learn from us. Without us, they are nothing yet,” says Viktor Drobysh. The producer notes that there is no misunderstanding between him and the new generation. “Music, as always, has been divided into good and bad, and continues to be divided. And to this day, Sony Music is headed by old man Doug Morris, who knows everything and tells rappers how to sound. Fortunately, everything remains in place and it seems to me that we have a very beautiful, productive story for the third week now,” Drobysh concluded.

Producer Viktor Drobysh, general producer of WeiT Media Yulia Sumacheva and participants of the “New Star Factory”

Why Victor Drobysh is going to shave his head

Indeed, “New Star Factory” has been on air for the third week now. And, as Arman Davletyarov, general director of the MUZ-TV channel, notes, the project aroused great interest among viewers. “The figures that we receive from reporting concerts and show diaries are two and sometimes three times higher than the channel’s share. This indicates great interest in the “New Star Factory”. People are very happy to watch what is happening in the house, get sick and discuss. Just the other day I was flying on a plane, and two girls over 25 were sitting next to me, discussing our manufacturers and wondering who would leave the show at the next reporting concert. This suggests that “Star Factory” was a people’s project and remains so,” said Arman Davletyarov.

The general producer of WeiT Media, Yulia Sumacheva, believes that in December the share of the MUZ-TV channel will increase fivefold thanks to the “New Star Factory”. “If this doesn’t happen, then we’ll shave our heads together,” project producer Viktor Drobysh promised, either jokingly or seriously. - “Wait for December 22 - if the share of MUZ-TV is less than 10, then Yulia Sumacheva and I will be like Igor Krutoy and Joseph Prigozhin.”

Producer Viktor Drobysh, general producer of Weit Media company Yulia Sumacheva and general director of the MUZ-TV channel Arman Davletyarov

It seems that the “New Star Factory” has also revealed the new talents of Viktor Drobysh. At least his sense of humor has never bloomed so wildly anywhere. All thanks to the tandem with Ksenia Sobchak. Humorous battles between the producer and presenter take place both on- and off-screen. “It’s for you to sit here until the night, but for me and Arman (general director of the MUZ-TV channel Arman Davletyarov. - Note ed.) in the costume of an old rose to go to Yana Rudkovskaya,” the presenter of the “New Star Factory” told her colleagues. Viktor Drobysh responded: “And now I’m following your life. I dream of living like you for a day!” Apparently, the producer was not sent an invitation to a loud social event on the occasion of the wedding of Yana Rudkovskaya and Evgeni Plushenko. “I’m just looking for a wealthy lover,” Ksenia Sobchak retorted. “I can sell a kidney,” Victor Drobysh was not taken aback. “It’s better to write a cool song and we’ll make money together,” summed up Ksenia Sobchak. By the way, this is not the first time she has asked the producer about this at the New Star Factory.

“I think that the manufacturers and the channel are, of course, very lucky with the music producer. The project was a project, but people went specifically to Viktor Drobysh. 15,000 people applied to participate, and then they literally stormed the Alla Dukhova Theater. Victor Drobysh is not just a music producer, but a person who makes real stars,” said Arman Davletyarov. He also noted that it was possible to preserve the picture that people had previously seen on Channel One. “In terms of reporting concerts, decorations, lighting, and furnishings of the factory owners’ houses, we are not one iota behind,” Davletyarov is sure.

Ksenia Sobchak on the set of “New Star Factory”

How do the participants live in the house and what do they complain about?

According to Viktor Drobysh, the living conditions of factory owners are significantly different for the better from what they were before, and one can only envy the competitors. “We ourselves would love to live in this house!” - admits Arman Davletyarov. “It’s like a sanatorium,” Yulia Sumacheva supports her colleagues.

True, the participants of the “New Star Factory” have their own views on living in the house. There is also an alternative opinion. “It’s difficult just to be here - in a closed room, where everything is monotonous and monotonous. There is no brightness of everyday life. I’m used to living like this: I woke up, went outside and that’s it - I’m gone until the evening. But here they don’t let anyone go anywhere, and every day the same faces,” admitted young rapper Nikita Kuznetsov. “At the Star Factory, I have the feeling that I’m back at school: lessons, getting up in the morning, exercises, lights out. All this cannot be put into words, you just need to move into this house and live there for a week. Honestly, it's difficult. Although there are days when you simply forget that you are in a closed space and have a blast.”

Nikita Kuznetsov on the set of “New Star Factory”

In addition, personal SIM cards were taken away from project participants. They are given out only once a week for five minutes so that contestants can communicate with loved ones. And these are not all the difficulties of staying in a starry house. “The most difficult thing is cleaning and, perhaps, choosing costumes,” says the youngest participant in the project, Zina Kupriyanovich, about the hardships of life on a television project.

Celebrity guests who regularly visit the participants of the “New Star Factory” try to add brightness to everyday life. Nathan, Dzhigan, musicians from the group “City 312” were already there. When asked which of the domestic stars would like to sing with, the youngest participant in the current “Star Factory” Zina Kupriyanova answers: “With Timati and Philip Kirkorov.” “And I would also like to go with Kirkorov! – echoes rapper Elman Zeynalov. “And also with Monatic.” Kirkorov is definitely an idol of the new generation. When asked why there is such unanimity in the case of Philip, Elman replies: “It’s just Zina repeating after me! She saw my list and now also says ( Laughs.)».

Yulianna Karaulova and Elman Zeynalov on the set of “New Star Factory”

Conflicts and love at the “New Star Factory”

When so many creative people, and such young and hot ones at that, gather under one roof, competition and conflicts cannot be avoided. “In general everything is fine, but there were difficulties with some people. I had a couple of conflicts, but I closed them,” admitted Elman Zeynalov.

Another rapper of the project, Nikita Kuznetsov, admits: “Personally, I haven’t had any conflicts with anyone yet. I try to treat everyone loyally: neither bad nor good. I generally find it difficult to communicate. Until the age of 15, I was very withdrawn and hardly spoke to anyone. And then it just disappeared.” Kuznetsov admits that he became especially close friends at the Star Factory with Andrei, Danya, Vova and Elman Zeynalov. “But it somehow doesn’t work out with the girls on the perimeter,” Nikita says with a laugh.

Nastasya Samburskaya, Ksenia Sobchak and Nikita Kuznetsov on the set of “New Star Factory”

Elman Zeynalov generally experienced unhappy love on the eve of the “New Star Factory”. A few months before the wedding, the bride left him for a producer. When asked if the ex-lover saw that Elman became a member of the “Star Factory,” he already answers with a laugh: “I don’t know. We don't have phones. But I haven’t seen her at the concert yet, maybe I’ll see her again.”

“There is no competition between us. If I write a verse, I make sure to show it to the person sitting next to me. We are all ready to support each other. We help, we advise, we stay on a global note. And today, when one of the nominees leaves, it will be very difficult, and there will definitely be tears, and a storm of emotions,” summed up Nikita Kuznetsov.

Zina Kupriyanovich and Daniil Ruvinsky on the set of “New Star Factory”

The nominated Zina Kupriyanovich admitted on the eve of the concert that she felt completely calm. She was in a fighting spirit: “I’ll go out and bomb, because I’m confident in myself, in my abilities and in the help of the guys.” “She has such a support here, so she has nothing to worry about!” - confirmed Elman Zeynalov.

And Viktor Drobysh, who last week saved Lolita from elimination, said that he no longer has the opportunity to leave participants in the project. “I think it was right last week. If we had not saved her, it would have been strange on our part. Lolita went through a huge casting of 15,000 people and never got the opportunity to sing her song. It would be dishonest on our part to treat her like that,” the producer explained his decision. General producer of WeiT Media Yulia Sumacheva confirmed: there will be no more rescues at the “New Star Factory”.

Ksenia Sobchak and this week's nominees on the set of “New Star Factory”

, Polina Gagarina, Yulia Savicheva, Cornelia Mango, Dmitry Koldun and others.

In the summer of 2017, the MUZ-TV channel announced the revival of the project. Casting for the show New Star Factory"started in July 2017. The last day of casting for the show was announced as August 31st. On August 30, at the Alla Dukhova TODES Dance Theater, the organizers of the project announced the last screening of applicants for participation in the large-scale reality show.

Fans of the show “Star Factory” were interested in whether Yana Churikova would remain the host of the project. In the summer of 2017, the creators "New Star Factory" answered this question, explaining that Churikova’s place would be taken by a new presenter.

About the show New Star Factory

Applications for participation in the show "New Star Factory" were accepted on the MUZ-TV website. Contestants had to fill out a questionnaire indicating their vocal style, professional level, level of musical education, and experience performing in public. Participants must also attach a photo, a video card with a story about themselves, and several audio recordings that allow them to evaluate their voice data.

Yulia Sumacheva, producer: “There are not many “blockbusters” in the world - formats that “travel” and are produced in more than 7 countries. “Star Factory” is one of these projects of the Endemol Shine Group, and now, being a very popular format, it is returning again and with new success in many countries. The project is also well known in Russia, and working on the creation of the “New Star Factory” is very interesting and exciting. In recent years, television production technologies have made great strides forward, and we will try to make the “New Star Factory” bright, modern and interesting for the audience!”

In the project "New Star Factory" Singers from 16 to 30 years old could take part.

In mid-July 2017, MUZ TV announced that Honored Artist of Russia Viktor Drobysh would become the mentor of young talents and the producer of the “New Star Factory”.

For Drobysh, participation in the new season of the legendary reality show was the fourth: in 2004, he already acted as a co-producer. Star factories - 4", in 2006 - the music producer of the sixth season of the television project, and in 2011 - one of the producers of "Star Factory - 8. Return".

Viktor Yakovlevich Drobysh about his participation in the show “New Star Factory”: “Star Factory” is the most powerful musical project existing in Russia. I cannot pass by this event, since the return of the “Star Factory” is the biggest upcoming event in the world of music. Over the years, this legendary television project gave birth to such artists as Stas Piekha, Polina Gagarina, Zara, Timati and many others. I hope that the “New Star Factory” will give our country new artists with a capital “A” and discover big names.”

In August 2017, it became known that the TV presenter had become the face of the project. Ksenia Sobchak. For Ksenia, this is the first major project after she gave birth to her son Plato.

General Director of MUZ-TV Arman Davletyarov: “Ksenia Sobchak is one of the most professional, talented and sought-after TV presenters in our country. Ksenia has always been associated with the MUZ-TV channel and began her television activities on our channel. We are very glad that she will become the host of the “New Star Factory”.

Episodes of the show New Star Factory

"New Star Factory" revealed new talents Victor Drobysh. In tandem with Ksenia Sobchak he shows his sense of humor by constantly competing with the host.

The living conditions of the factory owners have become better in the new season, but some of the participants complain about the closed premises, the monotony of life, and the strict daily routine. They are also deprived of contact with the outside world; their personal SIM cards were taken away and they are given them only once a week for five minutes to communicate with loved ones. Participants are often visited by celebrity guests: Nathan, Dzhigan, members of the group “City 312”.

There are no conflicts on the project yet, as well as strong friendships or romantic connections. All manufacturers try to support each other. Myself Victor Drobysh Over the past episodes I have already managed to save one of the participants from elimination. This was an exceptional case, General Producer of White Media Yulia Sumacheva confirmed: more on "New Star Factory" there will be no salvation.

Victor Drobysh summarized after the third episode of the show: “Of course, “New Star Factory” is very different from previous seasons, because more than ten years have passed - an entire generation has changed. Those who watched the project before are now performing on the stage of the project themselves. And those who were born at that time are now watching “The New Star Factory.” This generation says “next” instead of “further”, and “well” instead of “okay”. They know how it is in America and how it is in China. The Internet has done its job - these guys are very developed. But, fortunately, they have little experience, so they have a lot to learn from us. Without us, they are still nothing. Music, as always, has been divided into good and bad, and continues to be divided. And to this day, Sony Music is headed by old man Doug Morris, who knows everything and tells rappers how to sound. Fortunately, everything remains in place and it seems to me that we have a very beautiful, productive story for the third week.”

Final of the New Star Factory

On December 2, the final 13th reporting concert of the “New Star Factory” took place on the MUZ-TV channel, and one of the participants left the project for the last time. 6 creative units formed on the project and 8 people reached the finals.

On November 11, the tenth anniversary concert of the “New Star Factory” took place. As always, bright performances, colorful decorations and fiery dances did not leave any spectator indifferent. This week's nominees performed stunning solo performances.

Lolita Voloshina struck the audience in the heart with the song “Phoenix”. The vocals were accompanied by a dance that was impossible to tear yourself away from. The jury members were delighted with Lola's frantic energy, and everyone was tormented by the question - why is the girl so beautiful in the nominated songs and every time she resembles a dying swan in duets.

To which Lolita and Ksenia Sobchak attacked Viktor Drobysh that he gives Lola only 2 lines in songs “between rap”, in which she simply cannot open up. Viktor Yakovlevich bravely withstood the blow and replied that the main condition of the competition is to try oneself in different genres and styles with different performers.


The owner of the strongest voice on the project, Guzel Khasanova performed the song “Two”: she wrote the music, and her brother became the author of the poems. The main surprise of the issue was the support of Nikita “Mastank” Kuznetsov. The young rapper read his own verse at the end of the romantic song, and then hugged Guzel, which raised many questions among the audience: is there really a new couple on the project?

Guzel Khasanova ft. Mastank – Two (10th reporting concert of the Star Factory)

A girl from the fox squad, Rada burned brighter than the sun in her solo number “Eclipse”. Her number was a reflection of the internal state when social boundaries put pressure on a person, and he desperately wants to be normal for everyone. And as Rada Boguslavskaya herself wisely noted: “The main thing is to remain normal for yourself.”


As a result of the audience vote, Guzel Khasanova was saved. The voting of the viewers of the star house was very difficult; the guys reluctantly saved Rada Boguslavskaya. The most tense moment of voting was the choice of Nikita Kuznetsov, because he had deep feelings for the hedgehog Lolita. It was clear that the guy was going through a terrible time; with wet eyes, he silently gave the star to Lola and hugged the girl tightly. As a result, Lolita Voloshina went home.
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After the next reporting concert, Vladimir Idiatullin left the project. Despite the fact that the rules are the rules, it is difficult for the contestants to come to terms with them, because they are already accustomed to each other and have managed to make friends.

Vladimir did not expect this turn of events and, of course, was upset. Despite this, the manufacturer wished all the remaining contestants good luck and said that he had a great time with like-minded people these days.

New Star Factory: the next nominees for elimination

After the reporting concert, Viktor Drobysh once again announced the following nominees for elimination. The decision of the strict and fair jury surprised many of the guys. The list of those who may leave the show on Saturday includes Anya Moon, Samvel Vardanyan and Ulyana Sinetskaya. The manufacturers are very worried about each other, since this nomination came as a shock to Samvel and Ulyana. And for Anya, this turn of events, one might say, made her happy. After all, in a solo performance she will be able to show herself, show her imagination and, of course, creativity.

New Star Factory: where and when to watch the TV show

The legend is back! A new season of the popular show “Star Factory”, which reveals the brightest talents of Russian show business, has started airing on two TV channels at once, “Yu” and “MUZ-TV”. Watch the reporting concerts of the “New Star Factory” on Sundays at 22:00.

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The second reporting concert of the “New Star Factory” has just ended, and we are already ready to talk about it. We visited behind the scenes of the project and learned from mentors and newly minted manufacturers what interesting and new things the show has in store for us.

Sobchak and Drobysh – the highlight of the program

The tandem Drobysh - Sobchak already masterfully picks up the next concert with jokes on the topic of the future song for Ksenia Anatolyevna and declarations of mutual sympathy: “I’ve been married for five years now, so I’m thinking, maybe I should take a wealthy lover? You, Victor, will be quite suitable.”

“Ksenia, I like you too,” said the music producer of the project. “And in general, instead of traveling around Turkey, we’d better go to the studio to record a song.”

Photo "White Media"

Ksenia, who has already acted and even sang in videos, seems not against repeating the singing success of Olga Buzova. In addition, the TV presenter is now in excellent shape: over the past few months she has become prettier and slimmer. In a fitted chocolate dress with an elegant VIP neckline and high heels, the presenter stood out among everyone on stage (the manufacturers mostly dressed in smart-casual clothes) and cracked jokes:

“Arman (Arman Davletyarov, general director of Muz-TV - Ed.), now we are going to give a concert and go dressed as an elderly rose to Yana Rudkovskaya’s party. They're probably already serving snacks there..."

Project participants are already stars

As for the new participants, this time the “manufacturers” are all, as if selected, young and beautiful.

The youngest participant, Zina Kupriyanovich, is only 14 years old, and the oldest is 25. And each has their own story. Nikita Kuznetsov, a somewhat reserved but very creative rapper from Yakutia, dreams of meeting Basta.

The 21-year-old daughter of singer Viktor Saltykov, Anna Moon, lived in London for a long time, performs her own songs and plays the piano.

23-year-old Elman Zeynalov from Rostov came to the “Factory” to prove to his bride who ran away with the producer that he would become famous, and Samvel Vardanyan and Ulyana Sinetskaya were a couple in love. Both came to the casting, and both turned out great. By the way, before this the couple participated in the qualifying rounds of the “Voice” project. According to all the guys, despite the fact that they spent only two weeks in the house, they have already become friends and are very supportive of each other.

By the way, despite the fact that the rules in the reboot of the show have not changed, several important highlights still appeared: all private performers sing live at the reporting concerts. We saw it - we confirm it.

Photo "White Media"

The launch of the new “Factory” aroused great interest among viewers, they were waiting for it, says Muz-TV General Director Arman Davletyarov. - We receive weekly figures on views of diaries and reporting concerts, and they are already 2-3 times higher than the channel’s share. For example, now I was flying on a plane, and the girls sitting next to me were discussing our “manufacturers”, who would be kicked out of the project. This suggests that “Factory” was, is and will be popular.

According to Arman Davletyarov, the jury will support even those participants who left the project.

No wonder the new “Factory” is on the music channel. All participants have already become our children, and we, of course, will not abandon them. We have the opportunity to invite them to concerts, show videos and in every possible way help them develop as artists.

According to the general producer of the White Media company Yulia Sumacheva, the participants open up and surprise more and more every week.

It’s very interesting to watch the guys, how they open up and stop being afraid of the stage. Despite the fact that each of us, the jury members, chose our favorites at the casting, thanks to such growth of the “manufacturers”, we are surprised every time and celebrate new participants.

"Manufacturers" live in mansions

By the way, one of the important innovations at the new “Factory” is the luxurious apartments in which the children live.

Even the artists envy them; we ourselves would happily live in such a house,” admits the general director of Muz-TV. - After “Factory” was broadcast on the federal channel for several years, there was enormous responsibility and expectations. We were faced with the task of doing everything at the highest level, and I think we succeeded.

In this issue, the first participant, 22-year-old Rostovite Vladimir Idiatullin, left the project. Neither TV viewers nor “manufacturers” saved him.

At the last reporting concert, during the first elimination nomination at the new “Factory”, the fragile blonde 17-year-old Lolita Voloshina was supposed to leave the project, but Victor Drobysh used his only veto for the entire project and left the girl:

“She hasn’t had time to prove herself yet. We have a rule - each of the participants must sing their own solo song for the project. It’s not for nothing that they passed the casting of 15 thousand participants from all over Russia.”

Now the jury will no longer be able to save anyone, but the creators promise to surprise viewers with other surprises. There is still time before the project ends at the end of December.