Weak qualities of a person for a resume. Strengths of a person’s character: objective assessment and work on oneself

You can be an incredibly cool specialist and even a guru in some narrow field, but what is the use of this if the personal qualities for the resume were chosen incorrectly or were completely forgotten about? It would seem: they should look at work experience, and the employee’s business qualities for a resume are of secondary importance. In fact, how you present yourself in the “personal qualities” column can become fateful.

Before moving on to considering the qualities an employer needs, a little advice: forget about the words “commitment”, “quick learner”, “result-oriented” in the templates. This is all great, but so old. Even if you want to write about such qualities, let them not be the only ones on the list of honor. Your characterization as a future employee will definitely not benefit from the scarcity and stereotyped presentation.

Let's start with general advice from professional HR specialists. In order not to waste their precious time on an interview with the wrong person or the wrong person, they will definitely pay attention not only to work experience, but also to personal qualities. And here’s what the HR people themselves advise:

You can value yourself very much as a specialist, but you don’t need to indicate more than 5 personal qualities
The qualities of an employee for a resume are indicated based on the position. We will write more about this later. But, for starters: an employee of a food warehouse will not need charisma when performing his direct job duties.
You can use humor, but only if you are not applying for a leadership position. The employer's preferences can most often be found out in advance in the job description.

Positive qualities of a person for a resume must correspond to the job responsibilities. That is why we have prepared a list of positions and personal characteristics for them.

Examples of business qualities for workers by specialty

Example #1: accountant. A lot depends on this person. Sometimes, even the life of the company depends on him and his ability to manage money correctly.

Strong professional qualities of an accountant that are important to indicate: resistance to stress, perseverance, learning ability, loyalty, responsibility, non-conflict. And it’s not for nothing that we put stress resistance in first place. Conducting financial transactions for a company with a million-dollar turnover is not a reason for stress? If the turnover is lower, the nerves are intact and the sleep is stronger.

Example No. 2: sales manager. The more he can sell, the better. The more new clients it attracts, the more confidently the company will develop. Yes, the life of the company largely depends on the sales manager. True, representatives of this position are not always rewarded with decent wages. But we will only talk about the good, and only about professional sales managers, for whom it is important to indicate the following employee qualities for their resume:

Sociability, resistance to stress, presentable appearance, well-spoken speech, learning ability, responsibility. In the case of the sales manager, we put communication skills first. True, what kind of sales can there be if the manager does not know how to start a conversation, and even more so, “lead” the conversation with a potential client to the result necessary for the company?

Example #3: Secretary. For some reason, there is a stereotyped opinion that a secretary is an exclusively attractive person. And she is included, but many complex routine tasks fall on the shoulders of the secretary, depending on the needs of the company.

Personal qualities in a resume for a secretary: competent speech, attractive appearance, diligence, responsibility, perseverance, ability to work in a team, non-conflict. And here is the destruction of the template: primacy goes to “competent speech.”

Secretaries must be able to win over every visitor, be it an applicant for a position in the company or a potential business partner. The secretary is the first to create a general impression of the company. Have you ever met secretaries who couldn’t say two words? If you have met, you understand exactly why competent speech is so important.

Here we “went through” some of the most common vacancies that appear on the Internet every day in the amount of several dozen and even hundreds.

Why not pay special attention to IT specialists?

The professional skills of IT specialists are especially valuable today. Many companies are in need of incredibly cool specialists who can catch up and surpass their competitors, while increasing the company’s income several times.

Here's what IT specialists most often write about themselves in their resumes:

Analytic mind
Hard work
Skill to work in team
Ability to work with large amounts of information

Hard work, it seems to us, is approximately the same pattern as “determination” with “the ability to work for results. It is not hard work that potential employers want to see in the personal qualities column of their future IT specialist. Do you want to know what they want to see?

Here's what:

Independence
Initiative
Stress resistance
Energy
Responsibility
Skill to work in team
Attentiveness
Mobility
Creativity

This is the track record.

Business qualities, as you can see, have absolutely no importance for an IT specialist’s resume. In the first positions: independence and initiative.

True, what employer wants to get an IT specialist into their team, who will have to be constantly monitored or adjusted and reminded of something? Moreover, the IT sector is one of the few where narrow specialization does not allow management to influence the results in any way.

So it turns out that an IT specialist must be independent, proactive (where would we be without this), creative, etc. Resistance to stress is a plus for the karma of not only the IT specialist himself, but also the entire company. This work is rarely without stressful situations, and deadlines cannot be missed, it is undesirable to show one’s emotions and losing a client is like the collapse of one’s own and corporate reputation.

Here is a list of qualities that IT specialists list least often in their resumes:

Charm
Bravery
Eloquence
Forethought
Strength of character
Skepticism

It seems to us that most of this list are very important personal characteristics for a resume. Especially if you want to join a creative team. Why not indicate bravery and charm? When communicating with clients and employees, these qualities will not be superfluous. True, everything should be in moderation.

Universal positive qualities for any resume

And finally, about the universal qualities that HR specialists recommend indicating in your resume without reference to the position and its requirements:

Fast learner
Honesty
Initiative
Stress resistance
No bad habits

This is a small but universal set. You can take note of it, but do not forget to indicate those personal qualities that the future employer expects from you.

And it’s very simple to write what you need: put yourself in the shoes of this employer. Think about what kind of specialist you would like to see on your team? The right employee qualities for a resume are not templates. You want people to pay attention to you, right? Then pay special attention to the “personal qualities” column, and the position will be yours, we are sure.

After all, it is after reading it that the first stage of screening candidates for the position follows. This means that the applicant must first of all interest the HR specialist in order to qualify for the first interview.

The resume should be fairly short, no more than 1-2 pages. It is necessary to try to place in this format not only information about professional skills and education received, but also to briefly identify the applicant. When providing personal information, weigh each phrase, as this will reveal your weaknesses in your resume. For example, if you are afraid that you may be rejected because of your age, list your work experience first and write your date of birth at the end. and the presence of children in each specific case also affects the evaluation of the resume. If your job involves business travel, be sure to indicate that a family member or nanny is with the children and that you can easily leave them during business trips. This applies to women to a greater extent, especially if the children are small. It is better to include information about the children at the very end of the resume so that it is not perceived negatively. For almost any employer, the presence of preschool-aged children is your weaknesses in your resume. Try to spend as much time as possible

our strengths - education, professional experience, acquired skills. It may happen that you are asked to fill out a resume form developed by the employer. Surely it will contain a lot of questions about your personal qualities. There is no need to pretend to be someone you are not, because during work it will all come out.

Yours on your resume

If you're required to describe your strengths and weaknesses in your resume, don't be too forthcoming. There is no need to describe character weaknesses. In your resume, be concise and weigh the characteristics. Indeed, depending on the position for which you are applying, the same quality can be both an advantage and a disadvantage. For example, communication skills are not required to work as an analyst; other qualities are more appropriate here - scrupulousness, concentration, etc. Working with visitors requires a worker with a calm, sometimes even phlegmatic character. Leadership inclinations are not needed here at all.

When describing your weaknesses in your resume, for example, lack of knowledge of a foreign language, focus on your desire for development and desire to learn. If you are required to talk about your shortcomings, indicate no more than 2-3 qualities. It is better to avoid vague formulations and do not indicate qualities that run counter to the requirements for the vacant position. Describe your weaknesses in your resume in the simplest words, without complex verbiage. Example: impulsiveness, straightforwardness, isolation, etc. Do not write statements such as restlessness, short temper, slowness, etc. that frighten a potential employer. Don't share your pain, it has nothing to do with your plans to get a job.

One of the most important components of a successful job search is a well-written resume. This small document is designed to distinguish the applicant from other applicants for the position and interest a potential employer. It is important not only to reliably indicate age, education and work experience, but also personal qualities in your resume. Real life examples show that it is precisely this information that recruiters and managers have been seriously paying attention to recently. You can seek help from specialists or try to do it yourself.

Important nuances

Before choosing which personal qualities to include in your resume, examples and samples, you need to study and familiarize yourself with the basic rules for filling out this section.

Any information must be reliable and truthful. The deception will sooner or later be revealed anyway, so you shouldn’t fool others or yourself by the nose.
Personal qualities should be stated briefly and clearly. However, you should not use only hackneyed general phrases that do not convey any specific information to a potential employer.
This section, like the entire resume as a whole, must be written correctly, without errors and colloquial vocabulary.
As a rule, you are asked to indicate the five most important personal qualities, so there is no need to overdo it and indicate everything. It is necessary to carefully analyze which character traits or behaviors may be useful for a particular profession or position. For example, an economist does not necessarily need to be creative, but a salesperson will find it very useful to be able to resolve conflict situations.

Groups and Templates

Personal qualities for a resume can be divided into several groups, each of which has its own template phrases.

Work and job responsibilities. These include: high efficiency and hard work, dedication or focus on results, analytical skills, determination, responsibility, ability to adapt, discipline.
Relationships with people. Templates: sociability, friendliness, resistance to stress and non-conflict, ability to persuade, ability to work in a team, fairness, politeness, competent speech.
Creative thinking and development. Possible options: easy learning, desire for development, desire to improve, creativity, creative approach, resourcefulness.
Character traits. Typical expressions: perseverance, attentiveness, accuracy, activity, punctuality, decency, cheerfulness.

Personal qualities in a resume: examples of writing for some professions and positions

There are many template phrases that can be used when creating a questionnaire. The employer carefully examines the personal qualities in the resume.

Example of a manager:

focus on the results of the entire team’s work;
ability to persuade and direct; availability of skills to quickly analyze the situation and make decisions;
stress resistance;
increased performance.

Accountant: attention to detail, scrupulousness when working with documents, the ability to easily learn and adapt when changing legal requirements, perseverance, decency.

Lawyer: literacy, ability to find, remember and analyze volumes of information, perseverance when working with documents, ability to quickly make decisions, contact.

Secretary: pleasant and well-groomed appearance, competent speech and good diction, ability to communicate, ability to smooth out conflict situations, efficiency, accuracy.

It is very important to correctly describe personal qualities for professions that involve working with people (managers, salespeople, consultants, etc.). You can use this sample to create a resume.

Personal qualities (example): sociability, ability to easily establish contact, ability to persuade, resistance to stress, non-conflict.

First job

If a resume is being compiled for the first time, and there is nothing to fill out in the column about work activity, then in the section on the specialist’s personal qualities it is better to indicate the following:

desire to develop and improve;
fast learner;
good memory;
activity;
creativity and creative approach to work;
desire to work in a team.

However, we should not forget about the relevance of qualities for a particular place of work.

Nobody is perfect

From the information presented in the previous paragraphs, it is clear how to write personal qualities in a resume. The examples given above will help you understand and fill out this section correctly. But what if the employer asks you to state your shortcomings?

Under no circumstances should this item be ignored or left blank. Because ideal people simply do not exist. A reluctance to point out your weaknesses may put a potential employer on guard. In this matter, it should be remembered that some negative character traits or behavioral characteristics are simply unacceptable for some professions, but for others they have no meaning or, on the contrary, can be very useful.

So, let's look at personal qualities in a resume: examples, weaknesses in a favorable light:

Excessive scrupulousness or perfectionism. For a party organizer or animator, such a deficiency will most likely greatly interfere with their work. But such an accountant or financier will be just a godsend for a manager.
Excessive activity. For professions that require perseverance (analysts, accountants, economists, accountants, seamstresses, telephone operators, etc.), this is a big drawback, but for those from whom “moved mountains” are expected (managers, salespeople, journalists, etc.) ), this negative quality is actually simply irreplaceable.
Inability to deceive or be cunning. For a seller, most likely, such a disadvantage will be significant, but an assistant manager with such a weakness will suit a potential employer.
Having bad habits. Today, many firms and enterprises refuse to employ people who lead an unhealthy lifestyle, but a person who smokes cigarettes will fit quite harmoniously into the position of sales manager at a tobacco company.
Appearance. For example, being overweight can be a huge disadvantage for many professions, but for a customer service dispatcher or a telephone operator taking taxi orders, such a disadvantage does not matter at all, since no one will see it.

Resume for interview

When writing your characteristics, you should take into account the likelihood that during the interview the applicant will be asked to confirm what he wrote with specific actions. Therefore, it is worth seriously considering what personal qualities to include in your resume.

Example: a person applying for the position of an analyst wrote about his ability to quickly find any information. During an interview, he may be asked to do this to ensure that he has this skill in practice.

Or another example: an applicant for the position of sales manager, who easily finds an approach to people, may be asked to meet and get the phone number from the first person he meets.

Such checks are now very popular and are used in hiring processes in many large companies.

Competently writing a resume will serve a person well when applying for a job.. This document should be written in such a way that it intrigues a potential employer. In addition to education and work experience, personal qualities are very important in a resume. Examples and life experience show that it is this information that is of serious interest to managers and personnel officers.

Before indicating personal qualities in your resume, you must carefully study the samples and examples in order to fill out the required section according to all the rules:

The information must be truthful and reliable, since the deception will still be revealed sooner or later, so there is no need to “philosophize with the crafty.”
Personal qualities should be stated clearly and briefly, but you should not use only general, hackneyed phrases that will not give a potential employer complete information about your strengths and weaknesses.
This section must be written correctly, without colloquial vocabulary or errors.
As a rule, you need to indicate the most important personal qualities (5 options), so you should not be too zealous in indicating everything. It is necessary to analyze everything and enter only those character traits that will really be useful for a vacant position or profession. For example, a salesperson will need the ability to resolve conflict situations, but this is not at all necessary for an economist.

Groups and Templates

Personal qualities for a resume can be divided into several groups, which have their own specific templates.

First job

If your career is just beginning and your resume is being compiled for the first time, then the section on personal qualities can be filled out as follows:

Desire to work fruitfully in a team.
Creative approach to business and creativity.
Activity.
Good memory.
Easy to learn.
Desire to improve and learn.

For a specific vacancy, you need to determine your priority options for personal qualities - depending on the proposed position and profession.

It is not always necessary to indicate your weaknesses in your resume. But if, nevertheless, you need to indicate character weaknesses in your resume, examples of them may not be so fatal. Therefore, you should not be afraid to describe them.

Everyone has their own shortcomings, but it is important for the employer to see how adequately you evaluate yourself. Therefore, try to choose traits of your character that in everyday life can be considered a disadvantage, but for performing the proposed work these qualities will be an advantage, for example:

Fear of air travel.
Hyperactivity.
Slowness.
Restlessness.
Love of formalism.
Excessive emotionality, hot temper.
Increased anxiety.
Reliability.
Inability to show flexibility.
Excessive directness.

All these weaknesses can be looked at from a different angle, and then they can turn into strengths for the employer. For example, restlessness for an active manager or sales representative is more of a plus than a minus. Or reliability, which will give the manager a reason to think that you can always be trusted to work overtime.

Weaknesses and professional qualities

Each applicant must correctly focus his weaknesses on the profession in which he wants to work. For example, a design engineer or future accountant might write the following:

Although such a list is not at all suitable for a person who must constantly communicate with people in the process of work. For example, a future sales manager might provide the following negative qualities for a resume:

Excessive sociability.
Workaholism.
Straightforwardness.
Mistrust.
The need for external motivation.
Impulsiveness.
Restlessness.
Self-confidence.
Hyperactivity.

An applicant for a leadership position needs to prepare more thoroughly before filling out the column that will indicate his weaknesses. He can write about the following character traits:

Little tricks

To prevent an employer from immediately trashing your resume after reading about your shortcomings, don't be too open. Neutral qualities that cannot in any way affect future work are quite suitable. The following personal qualities (disadvantages) are suitable for almost any vacancy:

Fear of airplanes.
Ophidiophobia (fear of snakes).
Vespertiliophobia (fear of bats).
Arachnophobia (fear of spiders).
Love for sweets.
Lack of experience.
Love for shopping.
Excess weight.

This information is quite transparent and will not pose any “danger” to the applicant during the employment process.

You can also write:

I am overly interested in analyzing past mistakes.
Prone to reflection.
Too trusting.
I can’t always accurately express my thoughts.

These are negative qualities for a resume, but they very rarely affect the work process.

You can specify the following:

When I have to lie, I get noticeably worried.
I can't swear.
I take everything to heart.
I don't like gossip.
I’m an overly addicted person, so I forget to take breaks.

Some nuances

There are points that it is better not to include in your resume. For example, you should not write:

I love office romances.
I get distracted often.
Unpunctual.
I don't like making independent decisions.
I'm afraid of responsibility.
I don't like getting up early.
Sometimes laziness overcomes.

For example, after reading about laziness, the employer will decide that you are not eager to work.

Strengths in your resume

To get a decent job, you need to provide an excellent reference and profile. When indicating your positive aspects in your resume, you need to adequately evaluate yourself professionally and enter only the best qualities in the required fields, which, without a doubt, will be appreciated by the employer. A sample list of strengths is as follows:

You should also indicate your business characteristics, which should be described in one sentence, for example: “Seven years of work as a chief accountant.” It is important to ensure that personal and business qualities do not conflict with each other.

Several examples of job descriptions

Accountant

Mandatory qualities: responsibility, learning ability, attentiveness.

Will be well appreciated: scrupulousness, non-conflict, stress resistance.

Sales Manager

Required qualities: result orientation, activity, communication skills.

Well appreciated: competent speech, innovative thinking, stress resistance.

Secretary

Required qualities: diligence, accuracy, resistance to stress, competent speech.

Will be well appreciated: neatness, well-groomed, pleasant appearance.

Universal positive qualities

No bad habits.
Stress resistance.
Initiative.
Honesty.
Fast learner.

Don't forget to include the personal qualities that your future employer wants to see. To do this, put yourself in his place and think about who you would like to take on your team.

Checking the veracity of what is written

Most job seekers tend to embellish their resumes, so employers invite applicants for interviews and ask additional questions that help reveal a person better.

For example, they will want to know your opinion on a specific conflict, and based on the answers received, they will conclude how truthful the answers in your resume are regarding squabbles and scandals.

There are a number of simple rules to remember when interviewing:

Focusing on the following advice from professional personnel officers, you can quite easily please your future bosses:

The resume should be written in a discreet manner, and humor is inappropriate here. However, creative and creative positions may involve this.
Copied, template resumes will not bring success, since personnel officers see such tricks right away.
Five professional characteristics will be enough. Among them, stress resistance is always highly valued.
You should indicate only the necessary qualities for the desired position.
You need to answer questions only to the point. It won’t be possible to chat up the HR officer, but the impression of the applicant will be ruined.

In order to attract the attention of the employer, it is very important to think through all the points of the resume that relate to the personal qualities of the applicant. Correct completion of this document will guarantee your employment.

Attention, TODAY only!

Not everyone requires you to list your weaknesses on your resume. But if there is such a clause on the form, then putting a dash through would be a mistake. Better look at an example of character weaknesses in your resume.

Before filling out the box in which you need to indicate your shortcomings, think about your answer. Do not miss it under any circumstances, because ideal people do not exist. As a rule, managers want to see how adequately you evaluate yourself. If you don't know what to write, look at the suggested options and choose something that suits you best.

A universal formula: select character traits that are an advantage for performing this particular job, but in ordinary life can really be considered a human flaw.

The following weaknesses can be written:

excessive directness, the habit of telling the truth face to face;
difficulty establishing contact with strangers;
inability to show flexibility in labor matters;
reliability;
increased anxiety;
excessive emotionality, hot temper;
love of formalism;
restlessness;
slowness;
hyperactivity;
fear of air travel.

All of the weaknesses listed in your resume can become strengths if you look at them from a different angle. An example is restlessness. For a sales representative or active sales manager, this can even be a plus. The same goes for reliability. This is a signal to the manager that you may be the person who will do all the overtime work.

All applicants should think about how to write my weaknesses for a resume. For example, a future accountant or design engineer might write:

distrust;
excessive scrupulousness;
increased anxiety;
excessive demands on oneself;
straightforwardness;
pedantry;
modesty;
inability to lie;
difficulties in establishing contact with strangers;
self-esteem;
lack of flexibility in labor matters;
integrity;
inflated sense of responsibility;
lack of diplomacy.

hyperactivity;
self-confidence;
restlessness;
impulsiveness;
the need for external motivation;
distrust, desire to double-check and confirm all information.

Disadvantages for one profession can become advantages for another.

You can also indicate in your resume among your negative qualities:

straightforwardness;
workaholism;
excessive love of communication.

Applicants for the position of manager must prepare before filling out this column. It is better to think in advance about what weaknesses to include in your resume. You can write to them about the following character traits:

excessive emotionality;
pedantry;
love for little things;
thoughts about work and planning occupy most of your free time;
increased demands on others.

A good example would be the following:

inability to respond to rudeness with rudeness;
tendency to make decisions based on one’s own opinion;
distrust of people and love of confirmation of facts.

Some applicants prefer to indicate that they:

overly trusting;
can raise their voice to subordinates;
straightforward, express their opinions without veiled embellishments;
hot-tempered;
always looking for confirmation of words;
have a hypertrophied sense of responsibility;
prone to formalism and pay excessive attention to detail;
irritated by clutter;
slow;
do not like to do something to please others.

Many people are afraid to write about shortcomings, believing that the employer will immediately send their resume to the trash bin. Of course, you shouldn’t be too frank, but you shouldn’t completely skip this section of the questionnaire. In this case, you can write about some neutral qualities that will not affect your work in any way. For a person applying for any vacancy, among the inherent weaknesses one can indicate:

fear of airplanes;
arachnophobia (fear of spiders), vespertiliophobia (fear of bats), ophidiophobia (fear of snakes);
excess weight;
lack of experience;
age (suitable for people over 40 years old);
love of shopping;
love for sweets.

This information does not characterize you in any way, it simply speaks about your fears or small weaknesses.

The following disadvantages can be mentioned:

I don’t always express my thoughts accurately;
I trust people too much;
prone to reflection;
I often analyze past mistakes, focusing too much attention on them;
I spend a lot of time evaluating my actions.

These are negative qualities, but they should not affect the work process.

Regardless of the position for which you are applying, you can write the following weaknesses in your resume:

I get so carried away with work that I forget to take breaks;
I can’t build relationships with colleagues because I don’t like gossip;
I can’t fight back in response to boorish treatment;
I constantly pass all situations through myself;
I let people get too close;
I don’t know how to swear;
I get noticeably worried when I have to lie.

Please note that there are items that are best left unindicated. You should not write, for example, that you:

love to be lazy;
afraid to take responsibility;
don't like making decisions;
unpunctual;
are often distracted;
you only think about your salary;
love office romances.

For example, if you write about your laziness in your resume, you run the risk that the employer will decide that you don’t want to work.

It is known that there are no phenomena or events that would have only positive or negative consequences, therefore each of the factors of the external or internal environment must have a comprehensive assessment of the mechanisms and results of the impact. In addition, it must be borne in mind that environmental analysis is carried out by certain persons who can evaluate events and phenomena differently and develop various approaches regarding the behavior of an enterprise in certain conditions. There is still a basic rule: you need to analyze the external and internal environments in their interrelation and dependence.

Strategic balance is a certain combination of negatively and positively influencing factors (threats and opportunities) affecting the activity of the enterprise, which objectively exist in the external environment of the enterprise and are subjectively changed by managers, with relatively strong and weak points in the functioning of the enterprise. In addition, the greatest threats arise when a negative development of the situation in the environment is superimposed on the weaknesses of the enterprise; opportunities are situations in the external environment, a positive process or phenomenon in which the enterprise has the opportunity to demonstrate its strengths. It is necessary to identify threats in a timely manner in order to prevent a crisis of the enterprise, and knowledge about potential opportunities makes it possible to write in advance for their most effective use.

Drawing up a strategic balance in Western literature is called SWOT analysis.

GENERAL CHARACTERISTICS OF THE STRENGTHS AND WEAKNESSES OF THE ENTERPRISE ARE USED IN SWOT ANALYSIS

Potential Internal Benefits

Potential Internal Weaknesses

competitive advantages (uniqueness)

the most important features in competence regarding certain activities

strong position in specific market segments, well-known leader

tough competitor in the market (use of aggressive initiative)

offensive strategy or other special strategy, justified "strategic set"

promoting growth in the number of target consumer groups or their loyalty

above average awareness of market conditions

knowledge of the most important strategic groups, possibilities of protection from competitors

concentration on fast-growing market segments

lack of real competitive

constant attacks from key competitors (competitive position worsens)

loss of competitive position as a result.

lower average growth rate

lack of some key skills to compete effectively

lack of financial resources, insufficient profitability

loss of reputation among consumers

“shepherding” in product development, narrow specialization or unjustified diversification

working in a strategic group losing its foundation, shortcomings in strategic activities

weakness in areas that have high market potential, insufficient attention to research and development

product differentiation, justified diversification

competition to reduce costs

higher average profitability and

sufficient financial resources

above average marketing skills

above average technological and innovative skills

creative, entrepreneurial management

well-researched market, needs

ability to realize the capabilities of competitive personnel skills

image of a reliable partner

lack of action to mitigate competitive pressures

weak distribution system

high-cost production, aging capacity

production sizes are too small to influence the market situation or too large - the “disease of large companies” begins

lack of real specific management skills, lack of talent

a "newbie" in business whose reputation has not yet been proven

poorly chosen and insufficiently justified strategic actions (including market relocation), lack of a clear understanding of the strategic directions of development

lack of a strong position to deal with threats

GENERAL EXTERNAL OPPORTUNITIES AND THREATS FOR THE ENTERPRISE USED IN SWOT ANALYSIS

To develop strategies, it is not enough to state the influence of certain environmental factors. To ensure the survival of the enterprise in the long-term trade union perspective, it is necessary to predict trends in the development of chances and thunderstorms. The fact that analysis and forecasting of trends should be carried out simultaneously is confirmed by the list of stages of conducting a SWOT analysis (Table 2.15).

The need to process large amounts of information predetermines the use of various statistical methods of data analysis: single and multifactorial, descriptive and inductive methods, methods of dependency analysis and methods of relationship analysis. In many enterprises, when applying SWOT analysis, regression, variation, discriminant, factor and cluster analysis are widely used. The use of a particular method depends on the level of scaling of dependent and independent variables, as well as the content of the phenomenon or problem that is the object of analysis. The quality of the analysis performed ensures the reliability of the forecasts constructed on its basis (see Section 2.7).

MAIN STAGES OF APPLYING SWOT ANALYSIS

Analysis of the current situation (diagnosis)

Future analysis (forecast)

1. Analysis of critical internal and external factors

2. Assessment of external factors (expertise)

5. Forecasting development trends for each (selected) external factor

3. Assessment of internal factors (expertise)

4. Who are we and what are our competitive advantages (disadvantages)?