How to create a concert agency business plan. How to organize concerts in your city? How to organize a group concert? How to organize a charity concert of a star? Instructions for organizing a concert

There is a widespread opinion that in order for a pop singer's concert to be successful, the organizers need to invest in it a large amount of their own strength, energy and money.

Show business is currently filled with professionals. There are concert agencies that can organize the performance of an artist. For example, on the site http://www.concert-agent.ru you can learn more about the professional organization of concerts.

How to organize an artist's concert in your city?

Many people have a question: is it possible to organize an artist's concert on their own? Let's try to answer this question by listing the necessary actions in order.

To hold a concert in your hometown, you need certain funds. You also need to stock up on patience, courage, perseverance and connections.

These qualities will be needed in negotiations with representatives of artists or musical groups. It will not be difficult to find their contacts - usually they are listed on the official websites of the musicians. If the desired performer is just starting his concert activity, then he himself will be interested in holding frequent concerts to attract the public to get acquainted with his work.

If you want to invite famous artists to hold a concert, you will need to tune in to serious work. It is rather difficult to agree with them, but it is possible. After all, if you suffer for a long time, something will work out. If you manage to assemble a team of employees who think in unison with you, share your attitude to music, and are ready to overcome all the difficulties that arise, then the concert will subsequently exceed all expectations!

Choice of location and equipment

It can be very difficult to wedge into an artist's busy schedule. Their movements are fast, the cities replace each other. After going through all this, you finally agreed with the chosen artist and agreed on the date of the concert. Try to take into account all the nuances before arrival, so as not to waste time.

First, find a suitable room and musical equipment. The choice will depend on your budget and desired scale. If the invited musical group is small, then it is better to rent a music club. But famous artists should be offered something more spacious, quite possibly a stadium.

It is even more profitable to rent a room with the equipment already in it, but you need to make sure that it is of good quality.

Concert advertisement

Good advertising is needed to gather an audience. Here it is better to use the media and the Internet. Active use of social networks such as Vkontakte, Odnoklassniki will help promote the event at minimal cost.

Do not miss the traditional methods of promotion - posters in busy places in the city, advertising in newspapers and on television.

It is also necessary to take into account the artist's requirements - the so-called rider, which indicates information regarding the choice of a hotel, the necessary things for rest and preparation for a performance, a restaurant, and a cultural program.

Before starting, you need to discuss all the conditions about the artist's fee and ticket prices. In this case, a good option would be to combine the expected profit and the cost of tickets available to spectators.

If you take into account all the above recommendations and follow them, then the day of the concert will be the most pleasant and long-awaited, you will be at the top of fame and enjoy the work done and profit, and perhaps this will become your source of income!

It's no secret that in the world of music there is always competition. But, despite this, people still appear who are interested in organizing concerts and music festivals. And if you also sometimes thought about how to make a concert, then it will not be superfluous for you to familiarize yourself with a simple scheme for organizing concerts for beginners.

To get started you will need:

• No budget
• Knowledge of local groups or contacts through which stars can be invited
• Friends willing to offer help
• Sociability, without it nothing
• The designer who will be busy with the artwork
• Computer with internet access

Instructions for organizing a concert

• Before organizing a concert, it is necessary to conduct a small analysis of music venues and teams. To do this, you will need a computer with Internet access, thanks to which you can go to specialized sites where you will learn a lot of information about groups and even find contacts to contact them.
• It is necessary to think carefully about the genre of the concert itself, and which venues will be more relevant for it, because the organization of concerts of stars has a completely different focus.
• Decide on the teams that will directly perform at your event. Prepare a list of bands that are most interested and write them an offer letter asking them to perform at your concert.
• Further, when you already have a list of bands and some venues for performing, you need to decide on the date of the concert. Weekends are considered the best time for absolutely any concert.
• Simply indispensable for the organization of any concert are promotional materials. These include flyers, posters, posters, etc. And just the designer will help to develop them, because who can know better how to make a concert poster. You should make sure that you give the designer accurate information about the teams, dates, name and location of your event.
• The bands that will be participating in the concert can also help you. Just give them a certain number of tickets to resell, naturally offer them a percentage of the tickets sold. This will help attract as many people as possible to the event.
• Activities should be promoted as actively as possible, using posters and a variety of leaflets. They can be given out to musicians, who in turn will distribute them to their friends and fans. Also, don't forget to put up a poster at the venue of the concert itself.

Important points for organizing concerts

Security is probably the most important point in organizing concerts. That is why all the thoughts of the organizers about how to properly organize a concert should first of all be directed to organizing all the necessary security measures for this event. And all because holding any kind of mass events carries a certain hidden threat, because there is a very large amount of equipment at the concert, which makes you think at least about fire protection.

In addition, even decorations are dangerous, because if their fastenings are not of high quality, then they can collapse at any moment, which can subsequently harm the guests themselves. Often, in the productions of their concerts, the organizers use fire and light shows, which require more caution and compliance with special safety rules.

Group concert organization

If you are thinking about how to organize a band concert, then you should know two main points that the concert attendees do not know, but you, as the organizer, must know.

• The first is the fee, namely, how much the work of this or that group on stage will cost you.
• The second is the rider, or in simple terms technical and living conditions. Usually it depends on the popularity of the team.

Classification of performing groups

• Widespread popularity in wide circles. Groups of this kind gather stadiums, their fees are very high, the conditions of the rider are almost impossible, but they will undoubtedly gather a full hall, from babies to pensioners.
• Widespread popularity in narrow circles. These are mostly successful bands that work in any style other than POP. Their fees are usually quite acceptable, and the riders include several points.
• Narrow popularity in wide circles. They have less success than the groups from the first point, however, their fees are higher than those of the groups from the second point, and the riders are painted on several sheets.
• Narrow popularity in narrow circles. Almost no one knows about them, although they probably have two released albums and one video clip in their piggy bank, which was shown a couple of times on music channels.

And if you are thinking about how to organize a concert with the participation of groups, then first you should use the services of groups that are widely popular in narrow circles. And if the event looks like a fest or session, then groups that have a narrow popularity in narrow circles will do.

Of course, so that your event does not consist of mistakes and shortcomings, it is better to turn to trusted organizers - professionals in their field. The cost of organizing a concert may not reach the mark of $ 1,000, or may exceed a million, so before starting work on organizing a holiday, you will need to decide from the very beginning on the amount of money that you are willing to spend.

If your interests include music, then it can also bring you good profit. Naturally, if this is not limited to an extensive playlist in the player. How to make money on such a hobby? Organize a concert, of course. It can be a music festival or a solo concert. This activity will not only bring a lot of experience and acquaintances, but can also increase your capital. If you feel that this idea is for you, then we will consider all aspects in order.

And so, there is an idea, there is a desire and aspiration. But where to start? And you should start with the following. It is unlikely that you will go to conquer the capital with only one idea and aspiration. There are enough of them, and they have more money.

You will get your first experience in this business in your city, even if it is just a small provincial town. At this stage, it is worth studying: what kind of music is preferred by the inhabitants (especially young people) of the city. Here you should close your eyes to your opinion on a particular genre, unless, of course, your goal is to make a profit. To do this, it is necessary not only to attend several events, having studied the number of those who came, but also to be close to young people, to study their preferences. Who knows, maybe there are a lot of rock fans in your city who limit themselves to "garage" concerts.

Having decided on the audience, it will not be difficult to find a potential band or singer. Here you can create a poll on social networks and rely on the popularity and originality of the "star". Do not stop at one option, because the stock should always be. But do not rush to invite the performer. Now it is worth thinking about such issues as the venue for the concert and the equipment. Why?
These aspects often become a stumbling block in this business. Either the venue will not be affordable, or there will be no musical equipment.
The platform issue can be resolved as follows. If there is a night club in the city, or something like that, then we go there. Such institutions attract more people than the palaces of culture. Here you can relax, and the bar is nearby.

It is better to talk with the director of the club, since the manager will not be able to help you in all matters, and it is better to talk about the rental price directly with the owner. But here it is worth showing confidence in your work. Make it clear that the idea is worthwhile and profitable. Without any doubts!

Do not let the interlocutor think that you will run away with money, if you can earn it at all. If everything goes smoothly, then you can even agree that you pay the rent from the money you earn, but this does not always work out. Solve this issue and move on to the next one.

Finding equipment for your concert is a very important part of the process. So let's break it all down. The necessary apparatus varies from genre to genre. And the more complex the execution, the more difficult it is to find a quality device. This is where the knowledge of musical craft comes in especially handy. And if there is no knowledge, then it is best to find a person who can help with this. Do not try to climb into this jungle without any elementary understanding. After all, if there is equipment for club music in any nightclub, then for rock you will have to look for everything from the console and amplifiers to the drum kit. But if there is knowledge (or a knowledgeable person), then it will not be difficult to find it. Often musical equipment can be found in studios or rehearsal places.

Those who know will find them without difficulty. The question will remain small. The services of rental companies will cost much more. Such firms can get you almost anything you want, but for your money.

There is one more point: the technical rider.
Well-known performers do not hesitate to demand the best equipment from the organizer, and you can find a tech-rider on the website of the band or singer. And as already noted: the quality, and therefore the price of the device varies depending on the genre. Of course, if your concert is limited to little-known bands, then what you get in local rehearsal places, studios or even palaces of culture will be enough for them.

It is also important to prepare lighting equipment. You will not find them in the studios, but even the most seedy club has the minimum necessary kit. The rest can be ordered from companies that have already been written about above.

Now you have everything you need to hold a concert, except for the performer. In this case, you should have already stocked up on options. Approaching the issue of invitees is no less subtle. If this is a well-known performer, then the fee will be appropriate, which means that the price of tickets will rise. For small towns, the price is a very weighty argument, and sometimes people can refuse just because of this. To begin with, it is worth thinking about the "hodgepodge" of different performers.

Such a festival will bring together a lot of spectators, and musical groups may not be so famous. The fee of those often comes down to paying for travel, and some are ready to work for the idea. So, skill to convince and elementary friendliness will help here. But if you decide on a "big fish", then get ready for difficulties. The stars are very picky, and failure to comply with their requirements can cost you a pretty penny.

When all this is done, it may seem that everything is ready. But no. There are, perhaps, two questions left, and if one can be skipped, then without the other you will be nowhere. The first is sponsors. But keep in mind that few people will want to give you their money, even if you hang their advertisements all over the concert venue. This question can be addressed as follows. Of course, no one forbids advertising in a newspaper, on the Internet, or even just sticking it around the city near large shops or establishments.

However, it is often easier for a sponsor to give you the necessary supplies than their money. So, for a concert, try looking for a sponsor among musical instrument stores. Maybe they will provide some of the equipment. In return, any sponsor will require a promotion from you. Simply put, don't forget to mention it at the concert and attach the logo on the event poster.

There is another type of sponsor - informational. They will help you spread the news about the upcoming concert. These can be local newspapers, the Internet portal of your city, public in the social. networks. Do not forget about the major Internet music portals, which very often place posters in exchange for their logo on it. It is worth recognizing that large sites are visited more often than they read the local newspaper. Here we come to the last moment - advertising. What is written above is a very important part of the advertising campaign. But that's not all.

Do not be stingy to print posters and stick them around the city. Just do not trust this business to hired posters - you fool yourself. Walk around the city. Offer to place posters in shops or cafes. Educational institutions are also suitable if the event is sufficiently cultural. Since we live in a modern world, do not forget to create a concert page on the Internet. It doesn't have to be a website. A page on a social network is enough. By the way, this is a very convenient way to distribute advertising and monitor people's activity.

Having done all this, it remains to draw up an exact plan for the event. Coordinate it with the speakers and the director of the club. Do not forget to think about who will lead the event, especially if there are many groups and they will need to be presented to the public. Finding a leader is not difficult. Advertise in the newspaper and post on the Internet. The management of the club will be able to help you with this question. Do not forget to prepare texts for the presenter. Some of them can be obtained from the performers themselves.

On the day of the concert, it's a good idea to arrive early at the scene. So you can manage all the preparations. The sound engineer, whom you will receive as a load for any device, even from a tenant company, even from a local studio, will have to rebuild the device. The sooner he starts it, the better. After all, various small problems take place.

Before the start of the concert, take the time to carefully inspect the site with a representative of the club. It is advisable to record the inspection in a special act, because all the damage that may occur during the concert will fall on your shoulders and wallet.

Don't forget to personally greet the performers. Consider the wishes of the artists. Some, for example, may need a dressing room or a room where they can place musical instruments.

Payments will be made after the concert. And don't despair if your first gig doesn't pay off too much. Even if you were able to recoup it by recovering all the costs (i.e., going into the plus), then you should already rejoice, because you have gained a lot of experience, new acquaintances and connections. And all this will definitely help you in organizing concerts in the future.

Back

Forward -

The ability to organize an event is an important skill of every modern person. For a musician, a concert is the main format of his work and a source of income. Many creative people resort to the help of professionals. Agents and managers know how to properly organize an advertising campaign, find resources, and sell tickets. And the task of the artist is to light the hall with his inspired creativity. In the history of art, a natural symbiosis of a musician and a manager has developed.

I see the goal, I believe in myself

The simplest option - you want to introduce your friends to your music. How to organize concerts in this case? The easiest way is to hold a flat. Home concerts were very popular in the USSR in the second half of the last century. Moscow and St. Petersburg rockers did not get along with the official culture and were forced to perform secretly.

Home concert, or Back to the USSR

In those days, there were traditions of the apartment house. Several musicians played acoustic instruments. No sound equipment was used. There were few spectators. They could talk freely with the musicians, and often the concerts turned into a feast or just friendly communication.

Today, it is possible to use sound recording equipment within the framework of apartment buildings. And the speakers and amplifiers will disrupt public order and interfere with the neighbors. The exception is private households. No official permission, no hall rent, no advertising, no expenses at all are needed to hold a house party. Enough free space, which one of your friends will provide free of charge. There is only one minus of the apartment house - the lack of income.

Help from a non-profit organization

How to organize concerts if you need to raise money for a good cause? Need a small amount urgently? Reach out to friends and acquaintances. But instead of simply asking for a loan, organize a concert-feast in your apartment. Let it be a little party. Tell the audience about your problem or arrange a presentation of the project. Set up a money box. It should look bright and attract attention. For those who prefer electronic payments, bank details should be printed. Hang the leaflet in a conspicuous place, and also distribute to each of those present.

Consider how your friends can control your spending. They need to understand where their money will go. How to organize concerts for charities and non-profit organizations? Here a simple apartment house is not enough. It is necessary to raise a lot of funds. Therefore, a competent advertising campaign is needed.

What to show the viewer

Define the target audience. Studies show that people of all ages and social classes donate to charity, but most of all - young men and women after forty. Both categories of citizens belong to the middle class. Unfortunately, these are completely different target audiences. It is not possible to create a common advertising campaign for them.

How to organize a charity concert and determine your target audience? Do your own research. Start with an experiment. Try to hold a promotion in the main square of the city. She may look different. Hand out booklets and free artist demos to passers-by. Entertain walking people, and they will be grateful for it. You can arrange a small auction. Selling handmade toys, unfussy drinks, calendars, magnets and other small items will attract the attention of the townspeople.

Target audience and repertoire

Pay attention to who donates the most. You can involve a special observer in the study. This is how you define your target audience. Such an advertising campaign requires a lot of investment. To avoid this, try to attract volunteers.

Studied. But how to organize a concert? The next step is the image and repertoire of the artists. Explore the musical tastes of your future viewers. To do this, it is enough to monitor social networks. Pay attention to profile communities. For example, ladies gather in groups dedicated to family, children, and culinary recipes. Check what other communities they are in, whether they post music. Bikers, hipsters, yuppies, as well as representatives of other subcultures and social strata of society have their own groups.

Speech structure

The musical tastes of the target audience have been studied. Before organizing a concert, introduce the artists to the repertoire. Together with the musicians, make a list of songs in a certain order. Do not forget that concert numbers should be contrasting - a fast piece will certainly be followed by a slow one. Include performances by artists of other genres: dancers, comedians, circus performers. Men's numbers must alternate with women's. Do not forget that such an event does not last more than one hour. Don't take breaks between sections. Otherwise, after the intermission, you will not count the number of spectators.

The image of the musicians and the tasks of the producer

Attention should be paid to the appearance of the artists. If you are interested in how to learn how to organize concerts, take care not only of the costumes and make-up of the group, but also of their manner on stage. For a young audience, abrupt movements and extravagant appearance of the musicians are appropriate. Older viewers won't like it. They will appreciate the calm and contemplative mood of the event. In addition, you need to take care of renting high-quality sound equipment, hiring professional lighting technicians, and even supervise the cleaning of the auditorium.

How to organize concerts? It's difficult enough. There is a popular expression among managers and organizers: "If you want everything to be good, do it yourself." This wise aphorism captures the main problem of all leaders. Finding responsible performers is one of the most difficult tasks. Therefore, the organizer needs assistants who control different areas of work. It is desirable that you have complete trust in these people.

As you know, creativity and discipline are incompatible concepts. Exceptions to this rule are rare. Artists can cause a lot of trouble. Do you want to know how to organize concerts in your city? Succeed in the field of production. Earn money for yourself and artists. And then the best musicians will contact you. Of these, the most talented and disciplined should be chosen. Then success is guaranteed.

Where to hold a concert

A separate problem is the rent of the hall. It's good if the city has a Palace of Culture, a club, a stadium, a philharmonic society or something like that. And you have money for rent. If there is no professional concert hall, you need to turn on your imagination. Do you want to know how to organize a concert of a rock or pop band? needs a rehearsal room. Most likely, the group already has a capacious garage or warehouse where they regularly meet. You can ennoble this room and hold a concert there. Each city has a large warehouse or production workshop. It needs to be cleaned well. And then it's perfect for a rock performance.

How to organize a concert of the group, will tell the practice of holding festivals of contemporary art. Often they are on the territory of abandoned factories and factories decorated in the loft style. Huge rooms have almost no partitions. Functional areas are distinguished only by meager decorations. Musical performances take place in a small hall. There are also exhibitions of installations, souvenir stalls and fast food sheds. Try to adopt this practice. Lease part of the premises to merchants. To do this, you need to have official permission. To get it, you have to work hard. But you are guaranteed a profit.

To lead is to foresee

It is good to organize the sale of discs with the group's records at the entrance to the hall. If the group is known only in your city, it is likely that their music is not yet available on the Internet. It's just that no one has been able to download it. Therefore, fans will be happy to buy their favorite songs. Holding a concert in an abandoned production facility can cause some problems. For example, there may be no outlets for connecting audio equipment. All possible problems must be carefully studied long before the start of the concert. And try to eliminate them. A good manager anticipates all possible difficulties in advance.

distinguished guests

How to organize a concert of a star? And what is the cap on the fee? Such questions are often asked by young art directors of numerous nightclubs, which today appear in every city like mushrooms after rain. Novice managers should be aware that the costs will not be limited to the star's fee.

Large funds will be spent on the relocation of the artist and his team, as well as on accommodation. The star will not stay in a cheap hotel and eat in the dining room. There is no guarantee that you will make a profit. It is more likely that there will be losses. Another difficulty is drafting a contract. It should be entrusted to an experienced lawyer who has worked with such documents before. This is another expense item.

The artist's fee may vary depending on the circumstances. The date of the concert is of great importance. For example, the amount of payments increases several times. Much depends on the time the artist is on stage and the number of songs he has to perform. The number of viewers and the density of the star's tour schedule are taken into account. The larger they are, the more expensive the concert will cost the customer. If you still decide to invite a star, you should book performance dates in advance and coordinate them with the musician. Clear organization is the key to the success of the event.

Spotlights, stars on the stage, excellent sound, happy listeners and, of course, fabulous fees - this is exactly how the work of the organizer of concerts of popular pop groups and performers seems to many. Indeed, what could be better than creating all the conditions for holding show programs, inviting famous musicians, enjoying their performance, and even making decent money on it?

The dreams of many aspiring managers and businessmen collapse like a house of cards when faced with a number of difficulties: finding performers, renting concert venues, holding promotions, selling tickets, fulfilling the conditions of riders for stars. Meanwhile, such a form as organizing concerts of bands, pop artists, rock festivals and other shows can bring a very decent income.

How to start a concert organization business?

It is easy to guess that it is almost impossible for a person who decided to make money in show business to organize concerts of famous bands and pop stars from scratch, but who forbids “promoting” musical groups and rising pop stars who do not have big names and too high opinion of themselves?

It is known that the organization of concert programs with the stars of the musical Olympus is carried out by eminent companies and production centers. Even if we assume that you can interest the managers of the stars and offer interesting terms of cooperation, nothing will come of this venture anyway.

First of all, this is due to the reluctance of band leaders and pop performers to contact little-known organizers, since a lot of money is at stake, and disrupting a concert for any reason is fraught with trouble.

If you want to organize concerts and do it on a professional level, then you should start your own business by collaborating with unknown musical groups who want to perform on the big stage. Even an unknown manager is able to achieve tangible results in this field with a skillful approach.

First of all, you should understand that in this business everything depends on your organizational skills and certain knowledge. At first, you will have to work hard and offer your services to the musicians yourself. You need to learn how to convince pop groups and performers that it is you who will be able to provide a concert and the necessary technical equipment for the stage. Remember that musicians are also businessmen, they are also interested in providing them with services that will allow them to effectively hold a concert and earn a decent fee.

Business registration

First of all, you need to register your enterprise, and this can be either a form of individual entrepreneur or a legal entity. It is preferable to register your company in the form of a limited liability company, since in this case the degree of trust among potential customers increases many times over. Please note that in both cases there is a simplified system for paying taxes for organizing concert activities. In this case, it will be necessary to pay an amount of only 6% of the profit received.

Office rent

As for the representation of your business, it is necessary to make modern furniture in it and create all the conditions for receiving potential customers and business partners. By the way, over time, you will be able to professionally provide, which will bring additional income.

Engagement of bands and variety performers

Now let's talk about how to organize a meeting with musical groups and arrange concerts with performers. Like every entrepreneur, artists are interested in the issue of profit (after all, we are not altruists, you can work for free only as part of charity concerts), therefore, first of all, it is necessary to interest singers in the amount of payment for a performance. Further, it is necessary to discuss the conditions of the rider, including the provision of the musicians' life (accommodation in a hotel, classy rooms, meals, etc.) and the technical equipment of the stage. Here, one should take into account the venue lighting, electrical equipment and networks for connecting instruments, the sound accompaniment of the concert and the placement of spectators in the concert hall. For the technical equipment of concert venues, if necessary, specialists can be involved. Many musicians have their own websites, which contain contact information for contacting the director or manager of the band (performer). The leadership of the group (and for little-known groups, this role can be played by a soloist or one of the musicians) must be interested in a carefully thought-out commercial proposal in advance. In show business, as in any type of entrepreneurial activity, there are practically no verbal agreements on cooperation, so you should worry about drawing up an appropriate agreement, which the interested parties will have to sign. It is mandatory to clearly define the obligations of the parties, actions in case of force majeure, the form of payment for services, the amount of the fee, etc.

Choosing a venue for a concert

This is one of the key issues that must be addressed first of all in order to organize a high-quality concert for a group or performer. Choose several options for venues and stages that, in your opinion, will be suitable for the performance, as well as technically equipped with everything you need. You should also consider the amount of rent that you need to pay for the show. If the site owners are asking too high a price, then this can affect your income. There is one trick that experienced organizers successfully use in their activities - if the group is scheduled to perform on weekdays, then you can get substantial discounts. Please note that sites must be sought in places in the central part of the city or near metro stations where a large number of people pass daily. This greatly increases the likelihood of the audience attending the concert, besides, your ad will be seen by a large number of music lovers.

How to run a business organizing concerts?

Consider the important nuances in the work that will allow you to professionally organize the concerts of groups and solo performers.

Project advertising and sponsorship

Having solved all the issues with renting a concert venue or hall, you need to start looking for sponsors. Let's not focus on the importance of this issue, but let's talk about how to attract a potential philanthropist who is ready to allocate some of the hard earned money for the promotion of your project. As you know, advertising drives the processes of trade and the provision of services, so you can offer a prospective sponsor to advertise his company (services). It can be banners in a concert hall, holding all kinds of promotions, distributing flyers with relevant content. In addition, the attention of sponsors should be focused on the fact that the posters of the upcoming concert of the musical group will contain advertising material indicating a specific patron. Provide potential sponsors with a concert program and explain what will guarantee the success of your enterprise, as well as how it will affect the advertising campaign.

Getting ready for the concert

As practice shows, the greatest effect in attracting visitors to the concert can be achieved by distributing flyers. It is easy to guess that the main part of the people who will come to the concert are young people. In this regard, promotional materials should be distributed near educational institutions, shopping centers, metro stations, and schools. It is advisable to organize a press conference for journalists a few weeks before the concert, as well as a buffet table (of course, at the expense of attracted sponsorship funds). Care should also be taken to provide the “masters of the pen” with promotional materials that will allow journalists to write articles and disseminate information about the upcoming event. It is mandatory to provide them with invitation cards to the concert. Establish yourself as a social media professional. On the Internet, you can easily find information about Odnoklassniki, Facebook, Instagram and other popular sites. It would be useful to create a web resource about your activities, to which visitors to your publics from social networks will go.

It is also necessary to organize security for the people who will come to the concert of the group, and for the musicians themselves. In this case, it is better to turn to security companies that can ensure order in the hall and prevent disruption of the concert. You need to personally meet the performers on the day of arrival at the concert, escort them to their hotel rooms and take care of their accommodation. At the end of the concert, you will need to arrange the payment of fees, the amount of which is discussed in advance with the manager of the musical group.

What does a beginner organizer need to know?

To professionally organize a concert of musical groups and pop artists, you need to learn how to arrange bright, memorable shows, because this is what the audience is waiting for. It is important from the first days to declare yourself as an organizer capable of solving any issue and arranging an unforgettable holiday. In addition to posters and other promotional materials, you will need to advertise the project on radio and television (this is another powerful argument for attracting sponsors).

It would be useful to get acquainted with the technical workers of the concert venues. Make friends with sound engineers, directors, lighting technicians and others who will help (for a fee, of course) put on a show. If possible, it is necessary to get a job as a manager in concert halls, palaces of culture and other venues where show programs are often held. This will allow solving organizational issues with minimal loss of funds and time.

Tip: to scale your business of organizing concerts of bands and artists, you need to gradually increase the number of partners, find new connections and expand the scope of activities. Think carefully about commercial offers and contract terms that will be mutually beneficial, and success will not be long in coming.

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It is worth remembering that the organizers of concerts can both earn a lot of money and suffer considerable losses (unfortunately, these are the realities of show business). Therefore, it is recommended to start your own business in this field with a solid start-up capital.

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