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How to open an English language school? Business project Language school “salut.

Federal State Budgetary Educational Institution of Higher Professional Education “Altai State Technical University

them. I.I. Polzunov"

Business project Salut language school

Project developers:

Timofeeva I.

Meshcheryakova D.

Barnaul - 2013

Introduction………………………………………………………………………..…….........3

Summary…………………………………………………………….………………….........5

1 Market analysis…………………………………………………………………………...........7

2 Product Description…………………………………………………………………..............8

3 Marketing Plan……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… 3

4 Organizational plan…………………………………………………………..........12

6 Risk Plan…………………………………………….………………………..........13

7 Financial plan………………………………………………………………………………………………………………………………………..13

Conclusion………………………………………………………….………………………..18

Introduction

In the conditions of constantly changing financial market conditions, the most important part of managing a company is planning, during which its policy is developed, starting from the emergence of a fundamental idea and up to its implementation in specific action plans and quantitative (numerical) indicators.

Planning the activities of any enterprise involves the study of financial and economic results of activities, the identification of factors, trends and proportions of economic processes, the main directions of development.

Planning allows you to foresee the prospects for the development of an enterprise for the future, use all resources more rationally, avoid possible risks as a result of financial and economic activities, introduce new types of products, works and services in a timely manner, improve their quality of provision in accordance with market conditions, ensure profitability and consistent increase in capital.

In other words, planning provides an understanding of the goal, the invariance of the ways to achieve it, depending on certain parameters that determine the external environment. Planning allows you to interconnect all aspects of the bank's activities through summary indicators, link results with the interests of the team through a system of material and other types of labor incentives.

In each organization, the practice of developing and making decisions has its own characteristics, determined by the nature and specifics of its activities, organizational structure, and the current communication system. However, there are common characteristics of the activity planning process wherever it is carried out. This is the single core that forms the technology for developing and adopting a plan used by any credit institution.

A business plan is a document that defines the goals of activities in the field of business and management and outlines ways and means to achieve the goals set based on an analysis of all the problems that arise in this case. The development of a business plan largely allows you to determine the potential of the bank, set new goals and objectives, develop the most rational management decisions, coordinate the actions of departments, identify the strengths and weaknesses of personnel and the entire credit institution. The business plan reflects the results of research in the field of finance, management and marketing.

All of the above confirms the relevance of the topic of our work.

This work is the development of a business plan for a new enterprise - a language school. To achieve this goal, it is necessary to solve the following tasks:

Reveal the content of the business idea;

To carry out planning of activity of the created enterprise;

Calculate the main economic indicators for the newly opened enterprise;

Substantiate the economic efficiency of creating an enterprise.

Summary

As part of the presented business plan, it is planned to create an enterprise - the language school "Salut!". Organizational and legal form of ownership - Limited Liability Company.

Full name of the enterprise: Salut! Limited Liability Company.

Short name: LLC "Salut!"

The main activity of this society is the provision of educational services to the population of the city of Barnaul in terms of teaching foreign languages ​​(English, French, German, Spanish, Italian, Portuguese, Polish, Czech, Chinese, Japanese, Korean).

Problem is that the current generation needs to learn foreign languages, since now the situation in the world requires knowledge of at least one foreign language, since many organizations require additional knowledge, which, as a result, are paid higher.

Children are taught the language from the first grade, but in order for the language not to be forgotten, it must be actively practiced. In addition, many people want to study abroad but lack either knowledge or information about opportunities.

Also, the need to learn foreign languages ​​arises when a person goes to a country without any knowledge at all. But in many countries there are no guides even in Russian.

Therefore, from the above, relevance is to obtain sufficient knowledge of the language for study, work, travel, as well as obtaining information for those wishing to study abroad, for practice, internship.

Educational services will be provided in the premises of the Prospekt business center. To do this, it is supposed (from 09 to 21 hours daily) to rent 2 offices. Classes at the school will be carried out daily in two classrooms. One classroom will be specialized for learning English, where classes will be held daily. In the second room there will be classes in other different languages ​​on the days of the week.

The cost of implementing the project is 191,760 rubles. rubles. These funds are supposed to be taken on credit from a commercial bank for a year at 14% per annum.

The payback period of the project will be 10 days.

Calculations are current for 2019

MS Word Volume: 45 pages

Business plan

Reviews (162)

Do you need a business plan for a language school? On our website you can study this document. A language school is a popular area of ​​modern entrepreneurship, because knowing English is an urgent need, and not just prestige. Career advancement often depends on knowledge of the language; with fluency in English, you can freely communicate on tourist and business trips abroad.

Having studied the business plan of the language center, you are guaranteed to acquire a unique opportunity to develop activities in the linguistic direction. Language courses can help preschoolers, primary school children, high school students, students and already established people, professionals who want to learn English, German, Spanish from scratch or simply raise their level of knowledge of a foreign language to the desired level.

A proven business plan for organizing language courses in English and other foreign languages ​​will certainly allow you to move in the chosen direction with the least losses. A modern language center is not only the work of competent teachers, but also teaching using modern textbooks, using video communication tools, working out material with native speakers using audio courses, lessons, modeling standard and non-standard situations. Knowledge of a foreign language opens up new horizons, therefore, with the correct formulation of this entrepreneurial business, continued success is guaranteed.


Knowing at least one foreign language significantly increases the chances of those who want to find a good job. But, since not everyone studied diligently at school or institute, only special courses will make it possible to fill the gaps in knowledge. If you decide to open foreign language courses, you can be sure that you will always find clients. Of course, if you manage to attract them.

As the experience of opening language courses shows, first of all, it is necessary to take care of the level of teaching. Graduates of linguistic universities are not a suitable option. For such work, teachers with experience in working with people, or specialists who received education abroad, are suitable.

In order to open a school of foreign languages, an entrepreneur should obtain a special license for educational activities. They are issued in the territorial committees on education. First you need to prepare a fairly solid package of documents confirming that you will be able to provide high quality education in your school or courses. And remember: if you plan to open a full-fledged school of foreign languages, with the issuance of state documents, registration as an individual entrepreneur will not be enough for you.

The main problem for a businessman who decides to open a business such as a school of foreign languages ​​will, of course, be high competition. Moreover, not only the owners of similar schools and language courses are among the potential competitors, but also ordinary tutors who go to their students at home. Therefore, the first step of an entrepreneur should be a competent assessment of competition in your region. Study the rates at which tutors work, find out how much they charge for similar services in other schools.

Judging by the experience of opening a foreign language school, the level of prices in it should be slightly lower than that of tutors. It is much more convenient for many clients to invite a tutor to their home than to go to classes themselves. As for the owners of competing schools or courses, in this case you need to take not lower prices for services, but quality. It is important to find an opportunity to stand out from your competitors or occupy a narrower niche.

Try opening an English language school for children or open a foreign language course for adults who need to know how to speak in order to travel abroad. Such a business as teaching the Turkish language also has the right to exist, but in this case, the entrepreneur will have to seriously consider the promotion in order to find his client.

A professional example of a business plan for opening a language school in English and other foreign languages ​​with ready-made calculations will help you start with the least losses. Do you want to know what is the difference between a school and a foreign language course? After studying this document, you can easily understand the difference and decide what attracts you.


Equipment

Opening a private English school is not possible without some equipment. For the functioning of a language school for four classes, you will need:

  • 4 tables for teachers;
  • 4 armchairs;
  • 32 single desks;
  • 32 chairs;
  • 4 hangers for outerwear;
  • 4 cabinets;
  • educational materials.

Costs and profits

Expenses

  • rent of premises: 100-200 thousand rubles per month;
  • personnel: 100-150 thousand rubles per month;
  • cleaning: 5-10 thousand rubles per month;
  • equipment: 350-500 thousand rubles;
  • stationery, drinking water and other small expenses: 5 thousand rubles per month;
  • Utilities: 3-5 thousand rubles per month.

Total: about 600 thousand rubles.

Profit

Net profit will be from 110 to 200 thousand rubles per month.

Franchise English School

Like, an English language school can be opened on a franchise basis. At the same time, marketing costs will be much lower, and the number of customers will be higher, but you will have to pay royalties to the network.

The most famous franchises

  1. SkillSet: the cost of the franchise is 500 thousand rubles, investments in opening - from 2 million rubles;
  2. Yes: the cost of the franchise is 300 thousand rubles, investments in opening - 500-700 thousand rubles;
  3. Windsor: the cost of the franchise is 250 thousand rubles, investments in opening - from 300 thousand rubles.

As you can see, English is not at all difficult, and the profits can be quite large. Despite high competition, this business remains one of the most profitable, since the growth rate of demand is very high and continues to grow.


At the moment, the discussion of the new law on education, which touched on all levels of the educational system without exception, has become very widespread. These are changes in the name of educational institutions, and the approach of teachers to the process of transferring their own knowledge to students.

So, for example, preparation for the Unified State Exam will now take place a little differently, because now each graduate will be able to prepare for specific task packages that are already open to everyone. In most cases, the school curriculum does not allocate enough time, so students must take care to somehow acquire the necessary skills and knowledge.
An option may be a lesson with a tutor or attending courses or a special language school. At present, schools of English, Italian or any other foreign language are very popular. This is understandable, because if children can cope with all other subjects with the help of their parents, then not everyone can cope with teaching and explaining the nuances of the English language. This requires at least attendance at courses or language practice.

Thus, if you are a specialist in the field of foreign languages ​​and want to start your own business, then opening a foreign language school is a profitable business. But it is not enough just to be a good linguist. You need a clear and specific business plan with which you can open a school of a particular foreign language.

Business plan for opening a school of foreign languages

Most often, people (both children and adults) seek help in the field of English, so your business plan should include a clause regarding why you decided to teach this particular foreign language. Several factors can testify in favor of one or another language, and much will depend on the city in which you intend to open a school (do not forget to include this item in your business plan too). So, if in a settlement with a small number of inhabitants the demand for these services is not very high (and, most likely, it will be only schoolchildren studying English), accordingly, there will be practically no demand for other foreign languages.

In a large city, you can not only open a school where it is convenient for you, but also acquire many more customers.

To open a school to study a particular foreign language, you will need to register as an individual entrepreneur. This type of registration implies compulsory licensing. A pleasant factor of this event will be that at present the license will not need to be renewed every 5 years, as it was before.

Now, once you have received a license to conduct educational activities, this will be enough for you to then engage in it at least for the rest of your life. This item is necessary so that you can subsequently hire workers in your foreign language school. This item is one of the main ones in such a document as a business plan, because in the future you will also have to choose the legal form of your business. If you plan to work only on your own, without resorting to hiring employees, then a license is not required. Moreover, for registration as an individual entrepreneur, you will pay only 1,500 rubles.

In addition to everything, it is necessary to apply for registration with the tax service, as well as register with the state or non-state pension fund of Russia.

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Choice of premises and equipment

An important factor in the success of your institution will be the place where the foreign language school will be located. In a city with a high population density, there should not be any special problems with finding a good place to open a foreign language school. It is necessary to try to do this near large shopping centers (but not in residential areas), close to educational institutions of various levels (both preschool and higher educational institutions). As for small settlements, you should open a foreign language school in the very center, and also do not forget to make sure that the advertisement about your institution is located in the most crowded places (at the station, again, next to schools, kindergartens, colleges and so on).

To start doing this business (if the business plan does not imply significant investments), the equipment that you used as a student will be enough. If you conduct classes alone and with a small number of students, then for a start you can purchase a basic set of furniture (chairs, tables) and teaching aids: textbooks, workbooks, audio and video materials. As a technique, at first, 1-2 laptops are quite useful. In the future, as the business expands (this will also need to be included in the business plan), it will be possible to purchase more advanced teaching aids and, accordingly, purchase new equipment.

  • Registration
  • License
  • Premises and equipment
  • Staff
  • Advertising
  • Costs and profits

The ability to speak a foreign language has always been highly valued in society and was a great advantage for getting a good job. That is why people who want to succeed in life and career seek to acquire new knowledge in this area. For those women who decide to organize a business on training, advice on how to open a foreign language school from scratch will be relevant. We suggest that you familiarize yourself with a step-by-step guide to implement this idea.

Registration

Where to begin starting a business? In order to properly open a school for the study of foreign languages, it is necessary to legally formalize your activities. The easiest way to register an IP. You will be able to train and hire teachers, but the company will not have the right to issue special certificates for the completion of courses in English or other languages. Experts advise to open a NOU (Non-State Educational Institution). This is a rather laborious process, but it will still be easier to “promote” your institution and make money. The company will have a more advantageous position than if an IP was issued. Agree that students will go to study in a specialized institution with great pleasure than to a private businessman. The same applies to teachers. The process of registration with the tax authorities will last up to 1 month.

License

Many women are interested in whether it is possible to open a foreign language school without a license? Unfortunately, for the provision of educational services and the issuance of certificates, licensing is a mandatory item (it is not necessary to issue it only for private tutoring). You can get it at the Department of Education of the city, for which you will need to collect a certain package of documents. Its list includes:

  • an application for a license;
  • notarized copies of constituent documents;
  • notarized copies of permits for the premises from the SES and the State Fire Supervision Authority;
  • a curriculum and a certificate confirming the availability of the necessary methodological and special literature;
  • personnel information;
  • certificate of payment of state duty;
  • description of all attached documents.


The exact list of documentation that is needed in order to obtain a license and open an educational institution from scratch, check with the territorial authority. Please note that it may change.

One of the popular money making ideas for girls online at home is the teaching of English or another foreign language online, via Skype. This option is suitable if you have the appropriate education and at least a little work experience.

Premises and equipment

Where is the best place to open your school of English or other foreign languages ​​from scratch? Experts recommend renting or purchasing premises near educational institutions, shopping centers and other places with high traffic. It is much more profitable to open an institution in the central areas of the city, since in the bedrooms you are unlikely to be able to attract many customers. Be sure to carefully assess the competition. If a similar establishment is already open nearby, find another place to set up your business.

The next step to open the school will be renovation, purchase of equipment and furniture. This is perhaps the largest expense and should be taken seriously. The educational institution should be modern, with stylish furniture and equipment. First of all, take care of buying good tables, chairs, cabinets and boards. Of course, the school can not do without educational and methodological literature. It will also be very cool if you purchase several computers and surf the Internet for the opening. As for the design, it all depends on your taste and financial capabilities, but we advise you to make the room beautiful and cozy. Hang themed paintings and posters on the walls, put funny figurines-symbols with the Eiffel Tower or Big Ben on the shelves. People should feel comfortable to want to come again and again. Especially if you want to open a language school for children.

Staff

To open a successful foreign language school from scratch, you need to find highly qualified teachers. Unfortunately, it's not as easy as it seems. Experienced employees to a new job can only be lured by high wages. You will have to try to find a decent teacher, especially if the institution will teach not only English, but also, for example, Spanish, Chinese, Italian or German. The age of your students also plays a big role. For adult clients, it is best to find a foreign teacher who can teach the nuances of business speech. Teachers in ordinary schools may well teach children, including preschoolers. In any case, this is a very important issue that needs to be addressed long before the opening of the institution. Your educational institution should have only experienced, competent and qualified teachers with an impeccable reputation, since a large part of success depends on this. Of the staff, you will also need a cleaning lady and a visiting accountant.