Business plan for a beauty studio with calculations. How to draw up a business plan for a beauty salon yourself: simple examples with the necessary calculations

Usually, when writing recommendations for a business plan or step-by-step instructions, they are guided by the preparation of production, marketing, and financial plans. All this is important, but we will do it differently. The basis of any business is sales.. All other aspects are important, but if there is no sales, then any, the best organization in all other areas becomes an unnecessary addition to unsuccessful sales.

You can rely on blind chance. But it is better to first thoroughly study the direction in which you are going to work, all the features, nuances, try to develop a business idea that will be different from what is available on the market. ... Then blind chance will be less blind to his favorite.

Let's start the beauty salon business plan by considering the features of the industry, possible ideas, and a range of proposals. At the end, general recommendations for a production, marketing and financial plan will be given and a small indicative costing sample will be made.

Distinctive features of a beauty salon

An important feature of beauty salons in our country is that they all grew out of hairdressing salons. In the recent past, there were practically no beauty salons, but hairdressers were very common. Actually the hairdresser can already be considered as a small beauty salon. And if financial considerations do not allow you to open a full-scale salon, then it is quite possible to start with a hairdresser with additional services. Gradually filling the enterprise with services, you can move to another category. This is one of the ways to become a business. In many ways, traditional, that's how it historically developed.

Basic services of beauty salons

Services of beauty salons can be conditionally divided into two groups: basic services and additional ones.

Basic services:

hair care (haircut, styling, etc.);
Mani Pedi;
facial skin care (cosmetology services).

The basic set of services does not differ much from the set of hairdressing services. It is characterized by the fact that it should be provided in any beauty salon.

The additional services of a beauty salon can include everything related to the design of a person's appearance and not only.

Additional services:

full body skin care services (solarium, spa, etc.);
various massages;
epilation, depilation;
make-up services;
image maker services (creating an external image);
stylist services;
etc.

Generally speaking, the set of additional services is not limited to a specific list, it can include something of your own, characteristic of the region, city.

Types of beauty salons

To understand business and especially its further development, it is enough for us to single out four qualitative groups. And in addition, to designate another fifth one separately. The fifth one stands out separately, since it can be either independent or included in a set of additional services of others.

Basic beauty salons

These are small beauty salons, with a limited range of services, actually basic, maybe with slight variations. Designed for the immediate environment, fast services, everyday services (haircut between work, styling, nail treatment, etc.). Usually services are inexpensive, in the lowest price range, without excessive requirements for the final result. They are modestly located in residential areas, industrial districts, where the cost of rent is not so high. Designed for classic, working, everyday, everyday processing of students, employees, workers, pensioners, etc.

Middle class beauty salons

These are salons that provide a wide range of services of a fairly high class. A shift towards an individual approach and development of recommendations for each client. Basically a beauty studio. There are regular customers with their own schedule of visits and features of their service. Designed for the middle class or the preparation of an external image for various events. Including the study of images for weddings, celebrations, costume balls, etc. The set of services includes not only image preparation, but also body care: massage, solarium, etc. Located on busy streets, in shopping centers.

Top class beauty salons

The whole range of services is provided here. Sometimes services are added at the request of the client. The client base is large businessmen, politicians, officials, public figures and so on. Special quality requirements, development of individual styles, personal consultants. The location of such salons is not so important, since specific clients are able to drive a few extra kilometers for a good service. But the interior design should match. In addition, there should be a high-quality coffee bar in the salon. Some of the services take a long time and clients should not feel disadvantaged. The requirements for staff are increased, often clients go not to the salon, but to a specific stylist for service. However, each high-class salon is a bright individual institution, as well as its clients.

Download a ready-made business plan for a beauty salon, current for 2019, you can from our trusted partners "Biplane". Download link.

Network of beauty salons

The most versatile form. It can include both a network of small basic-class salons and a set of multi-format salons. In the case of a set of various salons, any needs of customers are closed. You can offer the client any service, the only thing is that for some services you will have to go to another place or wait for the right specialist for some time.

Separate fifth class beauty salon - Internet salon

In fact, the point of sale of services on the Internet.

Firstly, except for the base class beauty salon, everyone else must have their own representations in the Internet space. This makes it possible to get acquainted with the services, choose the time of the visit, order a visit in advance, pay for the services, etc.

Secondly, this selling point can be completely independent. Those. services can be provided offsite. Or, by agreement with other institutions and specialists, organize a service for clients in a particular institution.

So, we examined the possible types of beauty salons. Organization of one kind or another primarily depends on your financial capabilities. But don't forget that great things start small. By organizing your first small beauty salon, you can create opportunities for further development..

What does it take to open a beauty salon

To be included in the finished business plan of a beauty salon, you will need to decide which beauty salon will be implemented initially. If there are not enough own funds, then it will be necessary to attract investors or creditors. Particular attention should be paid to the preparation of a summary of the business plan. The summary briefly outlines the main idea and key points of the business plan. First, the summary is read and if it is of interest, then they get acquainted with the entire document. This is the main point with a lack of finance.

The requirements for a beauty salon can differ significantly from volumes, a set of services.

Documentation

To open a beauty salon, it is enough to register an individual entrepreneur, licensing is not required. But depending on the client base, the peculiarities of taxation, it is possible that the option with corporatization will be more profitable. In addition to everything, according to the option of corporatization, it is possible to create a cartel-type society, where employees can also be co-owners of the business.

Documentation:

a set of constituent documents;
necessary documents with external organizations (lease agreements, work contracts, etc.);
internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).

Premises

Space requirements vary. General approach: the minimum size of the room is 14 square meters, each additional workplace - plus another 7 square meters. Be sure to provide cold, hot water, microclimate maintenance systems.

For additional procedures - separate rooms, suitably equipped for the procedure.

It will also be necessary to provide facilities for waiting, rest after service, etc. depending on the specific set of services.

In addition, you need places to store varnishes, cosmetics, linen. Own mini-laundry or under an agreement with an external organization.

For staff, it will be necessary to provide for some kind of personal area: drinking coffee directly in the client salon is unacceptable. A shower is desirable so that the staff can wash off their cut hair.

All premises are subject to standard requirements for fire safety and SES.

Equipment

The specific set of equipment depends on the fullness of the services. Naturally, each unique service has its own equipment. All equipment must be professional.

The minimum set for the base class cabin:

head wash;
hair dryer;
hairdresser's workplace (chair, table, mirror, waste basket, etc.);
UV sterilizer;
dirty laundry basket;
a set of tools (scissors, combs, hair dryers, clippers, etc.);
furniture (waiting chairs, tables, hangers, etc.).

Staff

The higher the cabin class, the higher the requirements for personnel. For small salons, one person is enough. But this is usually in small towns, or somewhere on the far outskirts of the city. In this case, the master himself is the owner of the salon, because opening a salon with the hiring of one master raises doubts about the payback of the project.

Minimum staff: 2-3 craftsmen (depending on work schedule and range of services). Additionally, depending on the volume, cleaners, an administrator, specialized specialists (make-up artist, massage therapist, stylist, etc.) can be added.

It is not necessary to recruit new specialists to expand services. Here you can go two ways:

enter into contracts with external specialists;
provide training for staff.

Generally, the future of business depends on the professionalism of specialists.

competition, customers

For the organization of points of sale, the most important thing is customers and the competition available in this place. A business plan for opening a beauty salon should include an analysis of these two interrelated components.

We have already given the orientation of certain types of beauty salons to a specific target audience.

In terms of competition on average across the country, one can observe such a picture. Recently, a lot of ultra-small points of beauty salons have opened. Which is quite understandable: opening a small point does not require large expenses. Small points do not bring any significant profits, they rather give work to the owner himself, since the owners themselves mostly work in these salons. The upper segment is densely occupied, there is fierce competition for a few customers. In the middle segment, things are not so good. Salons of this class appear, but they are clearly not enough. Perhaps this is because their owners are eager to quickly transform their salon into a high-end salon, which in most cases ends in additional costs and higher prices for services.

To work out the competitive environment and the client mass, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.

Marketing

An important component of a beauty salon is marketing. For small outlets, local advertising and a little work with regular customers are enough. The business plan of any beauty salon of the middle class and above must have a well-thought-out marketing policy if it is not going to, for example, completely rely on chance.

Marketing should include:

agreed advertising plan;
customer service plan;
a plan to expand the services provided and promote them to the market;
understanding of the development of the sphere and its specific implementation at the enterprise;
analysis of competitors and development of a strategy for working with them.

Sample costing for a beauty salon

Let's give a small sample of the costing of a beauty salon. We will not consider a large enterprise. For example, just look at the calculation of a small institution. Beauty salon for 3 masters. There will be no additional staff. All work is carried out independently. The room is 40 square meters. Basic set of services.

Income

The average revenue from one client is 200 - 400 rubles. With the passage of 20 - 30 people a day, we get - 4 - 12 thousand rubles a day. On average, it will turn out 120 - 300 thousand rubles per month.

Profit is: 20 - 50 thousand rubles per month.

The payback of the project will be approximately from 1.5 to 3 years.

Self-sufficiency in this business is quite fast - 2-3 months. Subject to the prevention of miscalculations in planning.

Service list
Equipment costs
Staff costs
Final calculation

Beauty salon is a promising type of business that is gaining popularity. According to research, there are 77 salons for every 1,000 women in large cities. At the same time, it is rather difficult to obtain the same data for provincial settlements.

But in order to occupy your niche in this business, you need to open a salon now, because after a while the market will be oversaturated with such services and it will be more difficult for newcomers to make a profit in this area. For readers of the site http://lady-biznes.ru, we have compiled a ready-made business plan for a beauty salon with calculations for 2017.

Below you can find the approximate costs of starting such a business.

Service list

To open a beauty salon, you will need start-up capital, which can be attracted partially or entirely in the form of credit funds. In 2017, entrepreneurs can take advantage of the state program aimed at supporting small and medium-sized businesses.

Immediately you need to decide on the list of services that the beauty salon will provide. Let's take the following as an example:

hairdressing services - haircuts for women, men, children;
manicure;
pedicure;
cosmetology services, including hair removal, peeling, eyebrow, body and face skin care;
massage;
solarium.

To open a beauty salon with a similar list of services, a room of 125 m2 will be required, which will be divided as follows:

Reception - administrator's area with a desk and a wardrobe - 11 m2.
Hairdressing hall - 26 m2.
Hair care cabinet - 12 m2. This is a specialized room where washing, waving and hair coloring will be carried out, do not confuse it with a hairdressing room.
Pedicure and manicure room - 12 m2.
Massage room - 16 m2.
Solarium - 15 m2.
Make-up artist's office - 8 m2.
Staff room - 15 m2.
Utility room - 10 m2.

At the same time, in our business plan, the cost of funds for the repair and re-equipment of the premises will average 240-280 thousand rubles.

The rent of such premises will require 70-80 thousand rubles a month, the acquisition will cost 5.6-7.2 million rubles, depending on the area of the city (prices are taken average for the regional centers of the western regions of the Russian Federation).

The premises may be located on the ground floor of a residential building and must be removed from the housing stock. It is desirable that it be a busy place close to entertainment, shopping, business centers, as well as public transport stops.

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Equipment costs

The equipment costs shown below are weighted averages and may vary depending on the manufacturer, the material from which it is made and its features. The business plan includes a detailed description of the equipment of each salon room.

Receptionist:

stand - 20,000;
administrator chair - 3500;
wardrobe, hangers - 21000;
coffee table - 5000;
LCD panel - 16000–24000;
armchairs for visitors 3 pieces or a sofa - 30,000;
cash register - 15000.

Total: 110.5–118.5 thousand rubles.

Hair salon:

hydraulic chair 3 pcs. – 45000–50000;
chair with sink 2 pcs. – 20000;
specialized washing - 7000;
tool trolley 3 pcs. - 9000;
climazon 2 pcs. - 34000;
sushuar - 8000;
air sterilizer - 4000.

Total: 127-132 thousand rubles.

Manicure room:

pedicure group - 15000;
manicure table - 7000;
armchair - 2000;
coasters for varnishes - 1.5–2000;
manicure hood - 4000;
manicure lamp - 2000;
special pads 3 pcs. - 1,200.

Total: 30-31 thousand rubles.

Makeup artist's office: equipment includes a specialized armchair and a mirror with a total cost of 4000 rubles.

Cosmetology office:

special chair - 17000;
cosmetic table - 3000.

Total: 20 thousand rubles.

Solarium. Here the cost of equipment depends solely on the financial capabilities of the one who opens the salon. The cost of opening a solarium varies from 160 thousand to 1.2 million rubles. The business plan is to install a model that is in the average price range of 400,000-600,000.

Massage room:

massage couch - 10000;
massage table - 3000-4000.

Total: 13-14 thousand rubles.

Utility room, staff room:

sofa - 18000;
armchair 2 pcs. - 12000;
table - 8000;
cooler - 8000;
racks - 10000.

Total: 56 thousand rubles.

Staff costs

To ensure uninterrupted and stable operation, a beauty salon must serve a staff consisting of:

senior administrator 1 person - salary 20000;
administrator 1 person - 15000;
beautician 1 person – 20000;
massage therapist 1 person – 20000;
hairdressers 3 pers. - 18000;
manicure masters 2 pers. - 18000;
make-up artist - 1 person - 17000;
cleaner 2 pers. - 10000.

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With such a staffing table, the salon requires monthly spending 148,000 on the payroll. Together with deductions for employees, this is about 40,000, the amount will be 188 thousand rubles.

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You should also take into account other items of current expenses:

utility bills 8000–15000;
purchase of consumables - 20,000–30,000;
advertising - 20000.

The total monthly costs of the salon are 236-253 thousand rubles. Together with the rent, this amount will amount to 306-333 thousand rubles.

Final calculation

The initial investment in the salon, according to our business plan, taking into account the cost of repairs and equipment, will be from 1 to 1.25 million rubles. and taking into account current costs, this amount will increase to 1.3–1.55 million rubles.

When loading the cabin by 30% (this is an average), its payback is 7 months. The price range of the services provided varies between 40–2500 rubles, where 40 rubles is the development of nail design, and 2500 is the cost of a festive hairstyle. The profitability here will be more than 65%.

Similar business ideas:

How to open a massage parlor from scratch
Opening a nail salon at home
Barbershop business plan with calculations

Source: http://lady-biznes.ru/biznes-plany/gotovyj-biznes-plan-salona-krasoty.html

Elegant strokes of a beauty salon business plan

The basis of any business is sales..

All other aspects are important, but if there is no sales, then any, the best organization in all other areas becomes an unnecessary addition to unsuccessful sales.

Distinctive features of a beauty salon

And if financial considerations do not allow you to open a full-scale salon, then it is quite possible to start with a hairdresser with additional services. Gradually filling the enterprise with services, you can move to another category. This is one of the ways to become a business.

In many ways, traditional, that's how it historically developed.

It is worth studying the article: a business plan for a hairdressing salon.

Basic services of beauty salons

Services of beauty salons can be conditionally divided into two groups: basic services and additional ones.

Basic services:

hair care (haircut, styling, etc.);
Mani Pedi;
facial skin care (cosmetology services).

The basic set of services does not differ much from the set of hairdressing services. It is characterized by the fact that it should be provided in any beauty salon.

The additional services of a beauty salon can include everything related to the design of a person's appearance and not only.

Additional services:

full body skin care services (solarium, spa, etc.);
various massages;
epilation, depilation;
make-up services;
image maker services (creating an external image);
stylist services;
etc.

Generally speaking, the set of additional services is not limited to a specific list, it can include something of your own, characteristic of the region, city.

Types of beauty salons

Basic beauty salons

Usually services are inexpensive, in the lowest price range, without excessive requirements for the final result. They are modestly located in residential areas, industrial districts, where the cost of rent is not so high.

Designed for classic, working, everyday, everyday processing of students, employees, workers, pensioners, etc.

Middle class beauty salons

Designed for the middle class or the preparation of an external image for various events. Including the study of images for weddings, celebrations, costume balls, etc. The set of services includes not only image preparation, but also body care: massage, solarium, etc.

Located on busy streets, in shopping centers.

Top class beauty salons

The location of such salons is not so important, since specific clients are able to drive a few extra kilometers for a good service. But the interior design should match. In addition, there should be a high-quality coffee bar in the salon.

Some of the services take a long time and clients should not feel disadvantaged. The requirements for staff are increased, often clients go not to the salon, but to a specific stylist for service.

However, each high-class salon is a bright individual institution, as well as its clients.

Network of beauty salons

Separate fifth class beauty salon - Internet salon

In fact, the point of sale of services on the Internet.

What does it take to open a beauty salon

Particular attention should be paid to the preparation of a summary of the business plan. The summary briefly outlines the main idea and key points of the business plan. First, the summary is read and if it is of interest, then they get acquainted with the entire document.

This is the main point with a lack of finance.

The requirements for a beauty salon can differ significantly from volumes, a set of services.

Documentation

Documentation:

a set of constituent documents;
necessary documents with external organizations (lease agreements, work contracts, etc.);
internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).

Premises

For additional procedures - separate rooms, suitably equipped for the procedure.

It will also be necessary to provide facilities for waiting, rest after service, etc. depending on the specific set of services.

In addition, you need places to store varnishes, cosmetics, linen. Own mini-laundry or under an agreement with an external organization.

All premises are subject to standard requirements for fire safety and SES.

Equipment

The specific set of equipment depends on the fullness of the services. Naturally, each unique service has its own equipment. All equipment must be professional.

The minimum set for the base class cabin:

head wash;
hair dryer;
hairdresser's workplace (chair, table, mirror, waste basket, etc.);
UV sterilizer;
dirty laundry basket;
a set of tools (scissors, combs, hair dryers, clippers, etc.);
furniture (waiting chairs, tables, hangers, etc.).

Staff

It is not necessary to recruit new specialists to expand services. Here you can go two ways:

enter into contracts with external specialists;
provide training for staff.

Generally, the future of business depends on the professionalism of specialists.

competition, customers

We have already given the orientation of certain types of beauty salons to a specific target audience.

Small points do not bring any significant profits, they rather give work to the owner himself, since the owners themselves mostly work in these salons. The upper segment is densely occupied, there is fierce competition for a few customers.

In the middle segment, things are not so good. Salons of this class appear, but they are clearly not enough.

Perhaps this is because their owners are eager to quickly transform their salon into a high-end salon, which in most cases ends in additional costs and higher prices for services.

To work out the competitive environment and the client mass, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.

Marketing

Marketing should include:

agreed advertising plan;
customer service plan;
a plan to expand the services provided and promote them to the market;
understanding of the development of the sphere and its specific implementation at the enterprise;
analysis of competitors and development of a strategy for working with them.

Sample costing for a beauty salon

Income

Profit is: 20 - 50 thousand rubles per month.

The payback of the project will be approximately from 1.5 to 3 years.

Self-sufficiency in this business is quite fast - 2-3 months. Subject to the prevention of miscalculations in planning.

Source: http://4ownbiz.ru/business-plans/otkrytie-salona-krasoty.html

Business plan for a beauty salon: from scratch, a sample, an example of calculations, how to draw up

In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. A business plan for a beauty salon, a strictly prescribed project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investments emerges.

Main advantages

For every person, regardless of his status and age, his appearance is a very important factor.

Therefore, according to statistics, beauty salons are a fairly profitable business, which has very high indications of demand for offers, and the main advantages are the following characteristics:

Beauty salon is quite a profitable business

Proper organization of the beauty business in the future can lead to the emergence of a number of network salons, under an already established brand name. Which, moreover, independently attracts additional investors;
To enable the business to work, a minimum number of hired personnel and equipment for the salon is required;
The enterprise can perform its functioning within a small room. For example, the calculation is carried out according to the quadrature occupied by the master of the workplace. So the estimated area per worker will be 7 square meters;
The beauty business is characterized by good growth rates, even taking into account the time of crisis.

Planning stage

The project of a business plan for a beauty salon begins, first of all, with a competent and correct summary of the planned company. This section is rather short in its content, but at the same time its significance is quite high. Since the component must necessarily lure future readers and create a positive opinion about itself and the project.

And so, the initial lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the tasks set and by what methods he is going to implement them.

The first points in drawing up a business plan for a beauty salon are usually the following points:

Planned profit from the organization of a beauty salon;
Detailed description of the enterprise development plan;
The final conclusion with the analysis regarding the payback period of the beauty salon.
The first point above is the main one, because it is on it that the foundation of the future business is formed.

Marketing stage

A business plan for opening a beauty salon for girls contains a section on marketing. At this stage, the planned place of the business project in the existing service market is considered. An assessment of the strengths and existing competing enterprises is also given.

The following factors should be present in the final business plan:

The development trend of the enterprise in a competitive environment;
Analyzing information regarding the location of the enterprise and its development;
Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
Drawing up an analysis of the planned advertising, which is expected at the start of the business project;
Information concerning competitive firms, their positive aspects and features.

Customer focus of the planned beauty salon

Before you draw up a business plan for a beauty salon, you need to understand the target audience of a beauty salon. Since, the number of customers directly depends on this, and hence the generated profit.

Until recently, the main clients of beauty salons were mostly women in the age category from twenty to thirty-five years.

However, today this age and gender category has changed significantly.

Now they also often visit a beauty salon and a teenager from the age of fourteen, both girls and boys. Men also often began to visit beauty salons.

The stage of determining the level of income of the client base directly depends on the type of services provided and the beauty salon itself. So, for example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and more. Mid-level salons, in turn, are aimed at customers with a monthly income of fifteen thousand rubles.

Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.

Drafting of advertising campaign

However, if you have even small funds, you can create a good advertisement by resorting to the following methods:

It is worth adding a beauty salon to the cards. Thus, a set of client base can be formed from requests, for example, “lunar manicure of the Leninskaya metro station”, while you don’t need to pay extra to get into the results;
Availability of gift certificates. Which will attract more customers to the salon. Because, today it is very popular to give friends and work colleagues paid visits to beauty salons;
Promote an advertisement about a beauty salon in various women's forums. Since it is on them that the entire main female population lives, trusting the opinion and experience of other members of the forum;
Promote an advertising company in various social networks. This is sometimes even a much more effective method compared to the others listed above, because a modern person spends most of his free time on such Internet resources.

Description of all services offered

In order to get more detailed information regarding the necessary equipment, tools, workers, materials, you need to describe in detail in the business plan of the beauty salon the entire list of services offered.

For example, such as:

Hair care procedures that include: cutting, styling, coloring, creating complex hairstyles, as well as full-length salon care using professional cosmetics.
Nail treatments. And various techniques and procedures, for the implementation of which special means, equipment, tools and others are needed.
List of cosmetic procedures.
List of procedures for skin care. This item should include special cosmetic products, massage equipment, a solarium (if available) and other components.

beauty salon staff

For the normal functioning of the beauty salon, it is necessary that the following employees be present in it:

manager (administrator). Job responsibilities, which include: registration of applications, procurement of necessary funds and equipment, financial management, control of other staff members;
Hair stylist. For the functioning of the salon at the initial stage, it is recommended to hire one male and two female masters. And it is desirable that people be qualified specialists with a certain amount of experience in their position;
Massage professional. Also, do not hire newcomers without some experience and relevant knowledge.
Nail master. At the beginning, there may be one employee. Also with a certificate and experience;
Makeup artist-cosmetologist.

Step by step implementation of the business plan

A ready-made business plan for a beauty salon with calculations for calendar months will help the project initiator to gradually control the progress of work, since there are clearly formulated actions and people responsible for them.

First calendar month

The owner of a beauty salon must register as an entrepreneur and issue a state of emergency with a print order. Next, you need to start processing all the necessary permits for the functioning of the business.

It is necessary to find the most advantageous and convenient location for the beauty salon, as well as the room in which the future salon will be located. It is worth allocating a little more time for this event, since the success of the development of a business project depends on the correctly chosen position.

For successful work, the main thing is to choose and equip the premises correctly.

Second calendar month

An order is placed for all the necessary equipment for a beauty salon. Additional equipment for the recreation area and the administration area is also being issued. It includes, for example, such things as: TV, computer, sofa, armchairs, tables, lamps and other items.
Repair work is underway in the found premises. Special workers, designers are hired, who must complete the tasks set by the front in a specified time.
The recruitment of staff begins.
The process of active advertising of the enterprise begins, which should take place throughout the existence of the beauty salon. A separate budget should be allocated for these purposes.

third calendar month

All purchased equipment is checked and installed at their workplaces.
The recruited personnel for the beauty salon are fully instructed in all the necessary standards, and, if necessary, certain skills are trained.
The company is starting to operate. Also, before the opening, you can hold a small presentation, but this is possible if there are free financial resources.
Calculation of costs before starting work.
In order to more correctly calculate all the costs, it is necessary to take into account an example of a business plan for a beauty salon, and sum up the final amount.

And so, taking all the necessary equipment, you can make the following calculation:

Based on the above costs, the final expense will be: 1,311,000 rubles. However, these readings do not include the monthly cost of paying rent for the premises.

Financial section

Also, this sample business plan for a beauty salon includes the calculation of monthly expenses, which are given in the following form:

According to the testimony, the entrepreneur can calculate the expected income from the operation of the opened beauty salon and the speed of return of the spent material resources.

From the above business decision, one can safely judge the complexity of the ongoing project, its costs, possible difficulties and other points. However, an important detail for the implementation of the task is the execution of such a business plan.

It is a correctly and well-formulated business plan for a beauty salon that will help an entrepreneur in obtaining an investment, as well as in issuing a loan from a bank. The project also involves a phased solution of all the intended goals, which by itself streamlines procedures and actions for the future entrepreneur, without any fuss and other mess.

A business plan for a beauty salon is a unique document of a future institution. A ready-made example with calculations can be downloaded for free on the page.

Before the start of business activities, it is necessary to subject each activity to calculations. Business is built on the basis of the idea, needs and demand of the market for goods and services. A beauty salon, a car service, a store will not bring the desired benefits if all the smallest details of the functioning of the enterprise are not considered. A business plan is the backbone of any institution. This free resource page provides a ready-made example of a beauty salon business plan with calculations. Consider the main features of this project.

The plan to create a beauty salon can look completely different. There are no mandatory criteria for its design. beauty salon business plan is always a unique individual work. The main purpose of the discussed paper carrier of information is to decompose each stage into subparagraphs, and identify all kinds of risks of activity, expected profit, and other issues. A business plan for a beauty salon should include a huge amount of information.

Mandatory points of a business plan for a beauty salon

Title of the project;
Content, summary, title, chosen style;
The main idea, the location of the premises;
List of proposed services;
Opening a legal entity or individual entrepreneur, advertising developments, description of future consumers;
Analysis of nearby competitors;
Pricing, staff, equipment for operation.

Despite the huge competition in the field of the direction in question, the beauty salon will be successful if all the nuances are correctly calculated. The list of services provided, professional craftsmen, cleanliness of the premises, unique offers - all this is only a plus for a potential client. It is not at all necessary that the cost of the work of specialists should be lower than that of competitors. Nowadays, quality stands much higher in the formation of a plan of business structures. The appearance of a person plays a huge role in life. In business relationships, this factor is one of the fundamental elements of initial success.

In this material:

Opening a beauty salon is one of the most popular ideas that come to mind for aspiring business women. And this is not surprising. What could be more attractive for a woman than working in the beauty industry!

But is it so easy to develop your business in this area? After all, the main thing for business is stability and obtaining economic benefits.

Business Description

Goals

The activity of any beauty studio is aimed at providing cosmetic and hairdressing services. At the same time, the level of beauty centers is different - from economy to premium class. Therefore, it is very important to determine the format of your own enterprise when a ready-made business plan is drawn up.

All salons are divided into three categories:

Basic level with the offer of standard inexpensive hairdressing services, eyebrow correction, classic manicure.
Average level. Masters of higher qualification already work here, offering a large list of modern care services. Such a beauty salon can offer simple cosmetic procedures, a solarium.
Luxury class. The most prestigious establishments operating in this area, with a high level of specialists and, accordingly, the most expensive services in the city. Luxury salons offer services taking into account the latest fashion trends and methods for transforming appearance.

Services

Most successful beauty salons have grown out of small quick-service barbershops or manicure shops that have gradually expanded their field of activity.

Today, the mandatory list of a full-fledged mid-level beauty center should include the following types of work:

Cosmetic procedures. These include massage, skin cleansing, face and neck care and correction procedures.
Hairdressing services. Hair care, including cutting, styling, coloring.
Eyebrow modeling.
Manicure. This is, first of all, manicure and pedicure, as well as hand skin care procedures.

But the beauty industry does not stand still, so beauty salons try to offer additional procedures in addition to basic procedures. These include:

services of a stylist and make-up artist;
solarium;
therapeutic or relaxing massage;
tattoo;
piercing;
epilation.

To stand out from the background of numerous competitors, you can offer exotic types of massage:

Chinese;
Thai;
Vietnamese.

Anti-cellulite massages, scrubs, body wraps and other body shaping procedures are very popular among visitors to beauty salons, especially in spring, before the planned vacation.

Do not forget about the little visitors of beauty centers, offering services for kids in special children's hairdressing chairs, which will additionally attract customers.

Men prefer to apply for hairdressing and barber services, so many beauty salons focused on the stronger sex offer hair correction and beard modeling in a complex.

The beauty industry is constantly evolving. It is very important to keep track of fashion trends and new technologies, so successful salons constantly send their employees to trainings and industry exhibitions, review and expand the price list. Today you will not surprise anyone with such procedures as

gray hair camouflage;
hardware cosmetology;
wax depilation;
male manicure;
exit barbershop;
acupuncture;
salt therapy;
paraffin face masks;
eyelash extension;
face tattoo.

Cosmetology is also gaining momentum, especially correctional and age-related, offering the following services

birevitalization - an injection method for enriching the skin of the face with vitamins;
contour plastic - filling wrinkles with hyaluronic acid and fillers;
mesotherapy - injections for rejuvenation and healing of cells.

In addition to providing traditional and exotic procedures, a beauty salon can earn money by selling cosmetics and jewelry.

If sufficient investment is possible, it is recommended to start with a mid-level beauty studio, which will allow you to reach a large target audience in your area. For this you need to open

beauty parlor;
hairdressing room;
manicure and pedicure room.

The relevance of the idea to open a beauty salon

People have always needed hair, nail and skin care services. These procedures do not lose their relevance today, regardless of the region and the average income level of the population.

The invention of new cosmetic, manicure and other procedures, as well as their further widespread advertising and popularization, help to generate income that is much more than just a haircut or facial massage.

Therefore, opening your own beauty studio is not only prestigious, but also profitable. True, in order for this activity to become profitable, it is necessary to correctly develop a business plan for the future beauty salon.

Preparatory stage

Market and competitor analysis

The service industry is characterized by high competition in almost all regions of the country. Often in large cities you can see two or three salons side by side, or even in the same building. Therefore, a detailed market analysis must be included in the business plan of a beauty studio.

On the one hand, the organization needs to be competitive, and on the other hand, it is necessary to develop such a pricing policy in order to make a profit and recoup investments. Rapid collection of information will allow you to correctly assess the situation on the market and tell a lot about similar companies.

Usually, all competitors are divided into several types:

Monosalon. These are establishments offering one type of service - massage parlors, manicure studios, cosmetology centers, tanning salons.
Home craftsmen. Such activities are not to everyone's taste due to the minimal comfort of staying in someone else's apartment.
Economy class hairdressers attract with low prices, but usually the level of service leaves much to be desired.
Beauty salons of medium and high level. Organizations of this type are in direct competition.

To begin with, it is recommended to visit similar establishments to study the quality and range of services, as well as the price list. If the owner of a beauty salon is familiar with the activities of business neighbors, he will be able to correctly argue prices for similar procedures. It is also necessary to have an idea about the target audience that the salon focuses on.

REFERENCE: 15-20% of the establishments of the beauty industry are salons of an average level of services.

Thus, competent study of the market will allow:

correctly position your own brand;
optimally work out the list of services and pricing policy;
timely offer novelties that competitors do not yet have;
think over effective promotional activities.

Definition of the target audience

Most visitors to beauty salons are representatives of the weaker sex. They are the consumers of most services:

cosmetic;
hairdressing;
nail service;
comprehensive body treatments.

If you expand the set of personal care offerings, focusing on men and children, you can significantly increase the flow of customers, salon occupancy and, consequently, income.

Risk factors

When analyzing risks in the beauty industry, external and internal factors are identified. External risks include

increase in the number of direct competitors and activation of their activities;
dumping prices in the market;
business seasonality;
decrease in the purchasing power of the population;
replacing old methods and technologies with new ones;
increase in the cost of raw materials.

When a new participant enters the market, similar organizations usually increase their marketing activity, trying to redistribute the client flow. In such a situation, monitoring the activities of competitors and timely correction of pricing policy will help.

The increase in the purchase cost of materials eliminates the change of suppliers. The modern beauty industry offers a huge selection of care products.

To smooth out seasonal recessions, you will have to think through promotions and optimize monthly expenses.

Internal risks are

staff turnover;
low level of competence of specialists;
lack of funding for marketing activities.

With the help of personnel motivation systems, you can retain qualified employees and increase their loyalty to the company. It is also recommended to keep track of exhibitions, forums, staff training events in order to maintain a high level of services offered.

organizational plan

Registration of a beauty salon

To get started, you need to register an individual entrepreneur or LLC, as well as switch to a simplified income taxation system (6%).

The procedure for registering an individual entrepreneur is simpler than an organization. To do this, you will have to submit to the local tax office:

application for registration;
receipt of payment of the fee (800 rubles);
a copy of the passport;
application for USN.

After registration, you need to collect permissions

fire inspection;
territorial administration of property.

Premises search, location requirements

You can locate a beauty salon in a large business center or on the first floor of a residential multi-storey building in a residential area, preferably from the side of the roadway.

Room requirements:

at least two isolated rooms for a manicurist and a beautician;
a spacious hall for hairdressing services at the rate of 2-3 seats;
reception hall and waiting area;
from 7 meters for each workplace;
availability of an additional room for staff recreation;
hot and cold water, heating, good lighting.

Interior design

The development of interior design requires a special approach, since the interior plays, if not decisive, then an important role in the success of a business. A good option would be to contact special organizations to work out the concept of corporate identity and design of the premises.

The atmosphere inside the salon should be in harmony with the types of services offered by the institution. For example, if there is a Chinese massage in the price list, it is better to make an interior design in Chinese style.

Purchase of equipment and furniture

The style and functionality of the furniture must also meet the requirements of the beauty salon concept.

Below is an approximate list of technical equipment and interior items to get started.

No. p / p	Expenditure	Qty	Price	Total
	Hairdressing chair
	Chair stand
	Pedicure chair
	manicure table
	Armchair for the client
	Mirror
	Closet
	Massage table
	Chair
	Hanger
	reception desk
	hair washer
	Sterilizer with timer
	Sofa
	Lamp for manicure
	Beautician lamp
	Lacquer stand
	Trays
	Tools
	Consumables
	Total:

All equipment must comply with the standards established by the Ministry of Health of the Russian Federation, have a warranty period and permits.

Recruitment

The skill level of the masters ensures the retention of the base of regular customers and the influx of new visitors, so it is recommended to pay great attention to the selection of personnel. The state depends on the level of the salon and the list of services provided, but, in any case, you will need

two hairdressers;
one manicure and pedicure master;
one cosmetologist;
two administrators;
room cleaner.

Very often, the owner of a beauty salon takes over some of the functions, for example, replaces the administrator.

Beauty salon advertising and marketing

outdoor

The tastes of the public are constantly changing, new types of services appear or traditional ones are improved. All this makes it necessary to timely adjust marketing activities and update offers.

In the beauty industry, one of the most effective ways to convey information to the target audience is considered to be outdoor advertising on the streets of the city. For this are used:

cabinets;
advertising installations;
displays;
billboards;
stretch marks;
shields;
prismatrons.

These structures can be placed everywhere - along the roadway, at bus stops, train stations, in parks, on the facades of houses.

Outdoor advertising complements television commercials. It covers a large audience and can have a very strong impact on the consumer. The most commonly used billboards are 3x6 meters or city-format light boxes.

Site creation

For a mid-level or premium class beauty salon, having a beautiful modern website is not just an advantage over competitors, but a prerequisite for a successful advertising campaign. Its creation must be entrusted to professionals.

On television and radio

As mentioned above, commercials work great in combination with outdoor advertising. Television has the widest communicative possibilities of conveying information to the consumer, providing both visual and sound effects. The disadvantage of this type of advertising is the high cost.

It will be much cheaper to place radio advertisements, but the degree of concentration of people's attention when listening to the radio is lower than when watching TV.

Other ways to attract customers

Additional means of attracting consumers include the distribution of leaflets, the placement of advertising blocks in local print media.

A good flow of customers can be provided by advertising on the Internet:

mailing by e-mail;
information in search engines (Yandex, Google);
communication on the forums.

The optimal platform for promoting a beauty salon is social networks, especially Instagram, which has a huge visual impact on the target audience. This contributes

the great popularity of the Instagram network among Internet users;
the predominance of the female audience;
easily digestible content;
viral advertising;
the ability to use the site from a mobile phone.

Of great importance for an advertising campaign on social networks is the correct selection of hashtags, a kind of content tags. For example, #beauty salonMoscow, #manicurist. Hashtags should be popular, but limit the audience on a territorial basis.

Financial plan

Investments in business

To open a beauty studio, you will need the following investments:

Current expenses

Monthly expenses include

Income

The income part of financial calculations is formed as follows:

No. p / p	Item of income	average cost	Qty	Total for a month
	Women's haircut
	Men's haircut
	Children's haircut
	Laying
	Hair coloring
	Hair highlights
	Hair toning
	Perm
	beard trim
	Eyebrow correction
	Eyebrow coloring
	Eyebrow tattoo
	Eyelash coloring
	eyelash extension
	Ear piercing
	Makeup services
	Classic face massage
	Hardware facial massage
	Face cleaning
	Moisturizing face mask
	Anti-aging face mask
	Paraffin face mask
	Facial waxing
	Leg epilation
	Epilation of the bikini area
	Classic manicure
	Hardware manicure
	French manicure
	Classic pedicure
	Hardware pedicure
	Hand skin care
	Foot care
	Nail extension
	TOTAL monthly income:

Profit calculation

With the declared level of income, the financial result for the month is expected to be about 571,150 rubles of profit.

Profitability and payback period of investments

If we divide the profit received by the monthly income, we get 38% profitability. The payback period of the initial investment will be 2-3 months.

The beauty salon business plan presented above allows us to conclude that this type of business has practically no serious risks and is available to almost every novice entrepreneur who is ready to invest in a new promising business.

What exactly is a business plan? Written correctly and clearly, it will be the beginning of a successful business. Without it, a start in a new endeavor is devoid of any meaning and further development. In addition, it is a painstaking and time-consuming process. From literacy and a responsible attitude to writing a business plan, how the fate of the whole idea will turn out largely depends.

1. Summary of this project

The gist of the material below is how to open a beauty salon, capable of providing potential consumers with a high-quality service for face, body care,
hair and nails. Commerce based on the development of beauty salons belongs to a rapidly growing and progressive category. With the growth of the standard of living of Russians, approaching Western standards, there is a need for thousands of new salons. Now it has become indecent to appear in society unkempt or untidy. Many women take care not only of their hair and nails, but also rejuvenate their face, correct figure flaws and fight cellulite, realizing that salon procedures are much more effective than home care. More and more men and young people are becoming today's visitors to beauty salons. The income of owners of modern beauty salons depends on the size of the premises. The larger the total area of all the premises of the cabin, the greater the amount of net profit. This must be taken into account when designing, because in accordance with existing standards, auxiliary rooms must also be provided in the cabin. Each region has its own level of salaries, prices and salon occupancy, but the main thing is to interest, attract and retain as many customers as possible.

2. Industry features and company description

The purpose of this project is to determine how to organize your beauty salon, which provides a wide range of services based on various areas: hairdressing, cosmetology, nail services, massage. It is necessary to organize its work in accordance with all service standards. Such services are now available to a large number of people.

As a rule, beauty salons are premises with a sign and a separate entrance, located on the lower floor of houses, preferably on the red line. It is preferable that this be a room located on a busy site, close to public transport stops, shopping and entertainment centers.

To open it, you will need a room of about 130 sq.m., the area of \u200b\u200bwhich will be divided as follows:

Administrator area (reception) with a counter and a hall (area for receiving visitors) with a wardrobe area - 10m 2;
Hairdressing salon for three chairs for haircuts, styling and curling hair - 30m 2;
Special room for hair care, in which washing and hair coloring is carried out - 15m 2;
Combined room for manicure-pedicure and nail extension services - 12m2;
Massage room - 15m 2;
Solarium - 14m 2;
Beautician's office - 9m 2;
Staff rest room - 14m 2;
Utility room - 11m 2.

IN salon business plan expenses included:

for the repair and equipping of the premises in the amount of 260,000 - 310,000 rubles;
start-up costs for registering an enterprise, personnel, marketing - 550,000 rubles.
rent of premises 75,000 - 85,000 rubles. every month.

3. Characteristics of the services provided

The beauty salon serves the following main positions:

Services of a hairdresser and hair stylist (haircuts, coloring, styling, hair styling);
Manicure.
cosmetic procedures;
Various types of massages and wraps, specialized body skin care (anti-cellulite procedures);
Solarium and SPA procedures, which are an excellent opportunity to expand the list of services.

Nowadays, hairdressing services are important, but they are no longer the main ones. As practice shows, the owners of beauty salons reduce the number of hairdressing chairs by increasing the space for physiotherapy, which are much more profitable than classic ones. In fact, a meter of a hairdressing salon brings in three times less income than a square meter of space devoted to beautician procedures.

The advantages of this salon should be offered:

a wide range of procedures provided;
affordable pricing policy;
quality service;
the courtesy of the staff and the competence of the administrator.

Table 1 Price for services provided

№	Services	Cost, rub
1.	Women's haircut	750-850
2.	Haircut bangs	160
3.	Men's haircut	720
4.	Children's haircut	400
5.	Hair Styling	360-560
6.	Ironing	700
7.	Curler styling	550-750
8.	Festive styling	1600-2600
9.	Classic painting	1000-2000
10.	Highlighting short hair	700-1500
11.	Toning: short hair	960-1860
12.	Hair straightening	1450
13.	Chemistry classical	600-1600
14.	eyelash extension	600-800
15.	Manicure (classic, European)	410-630
16.	Salt bath	50
17.	Paraffin therapy	270
18.	Nail polish removal	55
19.	Lacquering	160
20.	Nail design	60-550
21.	Classic pedicure	600
22.	Hardware pedicure	700
23.	Classic massage	650
24.	Solarium 1 min.	15

The provision of the listed services of a beauty salon requires the issuance of relevant permits.

4. Increasing sales and marketing

The salon carries out its activities aimed at serving the population with an average and above average income level. The main activity of the salon is aimed at meeting the needs of its visitors in high-quality hairdressing services, services of nail service masters, massage and cosmetic manipulations. A high level of professionalism, quality service, a suitable location and time of service - these principles will become fundamental in the salon's activities. The current salons are gaining the upper hand by increasing the list of services. The main principle is that the client can get all the procedures in one place, without running to nearby establishments. But it would be nice if the salon acquired a few highlights that no one else has nearby, adding some popular service to the range. It can be vacuum massage, lymphatic drainage, myostimulation, etc. Next, you need to choose a direction, purchase equipment and hire specialists who can solve these problems. As a result of these actions, the salon planned for opening has many advantages over its competitors, providing a wider range of services with excellent quality. Service is provided on a first-come, first-served basis or by phone.

5. Project implementation plan

The salon is located in a residential area surrounded by high-rise residential buildings, next to a transport interchange, retail space, cafes, supermarkets, office space and banks.

Salon organization costs:

Layout of the premises and repair - 260,000 rubles.
Selection of employees - 8,000 rubles.
Purchase of equipment - 748,950 rubles.
Installation of equipment - 47,000 rubles.
Advertising events - 63,000 rubles.

Total: 1,126,950 rubles.

The given figures are averaged and may vary depending on the functional features of the equipment, the manufacturer and the quality of the purchased material. The beauty salon business plan contains a detailed description of the equipment of each functional section of the cabin.

Tab. 2. Equipment purchase costs

11 000

№	Equipment	Price for 1 unit, rub.	Qty	Amount, rub
1.	Administrator workstation	20 000	1	20 000
2.	Chair	3500	3	10500
3.	Wardrobe wardrobe	18 000	1	18 000
4.	Armchair	8000	6	48 000
5.	Coffee table	4500	1	4500
6.	TV	18 000	1	18 000
7.	Cash machine	15 000	1	15 000
8.	pouf	4000	3	12 000
9.	Trempel for clothes	300	10	3000
10.	Hydraulic barber chair	16 000	3	48 000
11.	Workplace for a hairdresser	3	33 000
12.	Barber's chair with sink	9000	2	18 000
13.	Cart	2500	4	10 000
14.	Washing	6800	1	6800
15.	Air sterilizer	3600	1	3600
16.	Place for a pedicure with a chair	15 000	1	15 000
17.	Manicure table	7000	1	7000
18.	Manicure hood	4000	1	4000
19.	Manicure lamp	1500	2	3000
20.	Pad for manicure	450	3	1350
21.	Stand	400	3	1200
22.	Beautician's chair	16 000	1	16 000
23.	Cosmetic table	2500	1	2500
24.	cosmetics rack	1500	2	3000
25.	Solarium	400 000	1	400 000
26.	Massage couch	8000	1	8000
27.	massage table	5500	1	5500
28.	Corner Soft	17 000	1	17 000
29.	cooler	8000	1	8000
30.	Table	5000	1	5000
31.	Mirror	900	3	2700

The management of the organization of the salon is assigned to the administrator, the staff provides for the presence of six hairdressers working in shifts, a manicure-pedicure specialist, a cosmetologist and a massage therapist. The staff is recruited from employees with appropriate professional training, confirmed by a diploma of graduation from an institution of a special profile. The main requirement for employees is their competence, ability to work with visitors, conscientious attitude to work.

Table 3 Payroll and staffing

The term for the implementation of this project from the initial registration of documents to the start of the operation of the salon is about one quarter. Management is carried out by the owner of the beauty salon. It is he who conducts business planning for the salon, looking for new ways to promote, analyzes the results of its activities in terms of key performance indicators. The manager is subordinate to the administrator, who performs management functions and to whom the service personnel are subordinate.

6. Planning of financial costs:

6.1. Preparatory period - 1,130,950 rubles.

6.1.1. Costs for registration and obtaining permits - 27,000 rubles.

6.1.2. Creation of the concept of the premises and repair - 260,000 rubles.

6.1.3. Recruitment activities - 8,000 rubles.

6.1.4. Purchase and assembly of equipment - 798,950 rubles.

6.2. The main stage - 494,200 rubles.

6.2.1. The fee for renting the premises is 72,000 rubles.

6.2.2. OT Fund (salary) - 356,200 rubles.

6.2.3. Purchase of consumable materials - 20,000 rubles.

6.2.4. Marketing - 26,000 rubles.

6.2.5. Payment for the services of an accountant - 11,000 rubles.

6.2.6. Payment of utility bills - 12,000 rubles.

7. Calculation of business efficiency for organizing a beauty salon

The implementation of this project requires large start-up costs, which is associated with repair work, the purchase of professional equipment and consumables. However, with reaching the planned sales volumes of services, the payback will increase, which will lead to minimization of risks. It is planned that this project will bring the estimated profit immediately after the opening.

During the operation of the salon, certain risks may arise that must be calculated when planning its activities:

The emergence of competitors;
Reducing the solvency of potential customers;
Possible theft;
Natural disasters and natural disasters.

8. Conclusion

It will take about four months to set up your own beauty salon. During this period, it is necessary to draw up documents, develop a concept, create a project, carry out repairs, complete the selection of equipment and hire personnel. Using the step by step instructions provided by beauty salon business plan possibly on your own open your own beauty salon. If difficulties arise, it is necessary to invite specialists who can help with the solution of a particular problem. As a rule, the cost of organizing a salon will justify itself within a year. Experts recommend starting work in the summer or autumn, so that by the New Year holidays, when the salon can be loaded to the maximum, it will be ready and begin to function. And by the spring, when many people pay more attention to their appearance and willingly go to specialists, it began to bring tangible profits.

Business plan for a beauty studio with calculations. How to draw up a business plan for a beauty salon yourself: simple examples with the necessary calculations

Distinctive features of a beauty salon

Basic services of beauty salons

Types of beauty salons

Basic beauty salons

Middle class beauty salons

Top class beauty salons

Network of beauty salons

Separate fifth class beauty salon - Internet salon

What does it take to open a beauty salon

Documentation

Premises

Equipment

Staff

competition, customers

Marketing

Sample costing for a beauty salon

Income

Service list

Equipment costs

Staff costs

Final calculation

Elegant strokes of a beauty salon business plan

Distinctive features of a beauty salon

Basic services of beauty salons

Types of beauty salons

Basic beauty salons

Middle class beauty salons

Top class beauty salons

Network of beauty salons

Separate fifth class beauty salon - Internet salon

What does it take to open a beauty salon

Documentation

Premises

Equipment

Staff

competition, customers

Marketing

Sample costing for a beauty salon

Income

Business plan for a beauty salon: from scratch, a sample, an example of calculations, how to draw up

Main advantages

Planning stage

Company Information

Marketing stage

Customer focus of the planned beauty salon

Drafting of advertising campaign

Description of all services offered

beauty salon staff

Step by step implementation of the business plan

First calendar month

Second calendar month

third calendar month

Financial section

Mandatory points of a business plan for a beauty salon

Business Description

Goals

Services

The relevance of the idea to open a beauty salon

Preparatory stage

Market and competitor analysis

Definition of the target audience

Risk factors

organizational plan

Registration of a beauty salon

Premises search, location requirements

Interior design

Purchase of equipment and furniture

Recruitment

Beauty salon advertising and marketing

outdoor

Site creation

On television and radio

Other ways to attract customers

Financial plan

Investments in business

Current expenses

Income

Profit calculation

Profitability and payback period of investments