Cultural values, norms and traditions. Culture of medieval Europe

The most important elements of human culture include norms, the totality of which is called the normative system of culture.

Norms - these are the rules governing human behaviorconducting. Cultural normsregulations, requirements,wishes and expectations of appropriate (socially approved) behavior. With the help of sign systems, they are passed on from generation to generation and turn into “habits” of society, customs, and traditions.

Functions of cultural norms: are obligations and indicate the degree of necessity in human actions; serve as expectations for future action; control deviant behavior; serve as models and standards of behavior.

Norms are classified on different grounds: by scope - in a small or large social group. Accordingly, there are 2 types: 1) group habits- norms that arise and exist only in small groups (youth parties, groups of friends, family, work teams, sports teams); 2) general rules- norms that arise and exist in large groups or in society as a whole. American sociologist William Graham Sumner singled out the following types cultural norms: customs (folkways); morals (mores); laws. Today, the typology of cultural norms takes into account traditions, customs, habits, mores, taboos, laws, fashion, taste and hobbies, beliefs and knowledge, etc.

Habit - the initial cell of the social and cultural life of people at the same time. They distinguish one people from another, one social class from all others. Manners- external forms of human behavior (based on habits) that receive positive or negative assessment from others. Separately, manners are elements or traits of culture, but together they form a special cultural complex - etiquette. Custom is a traditionally established order of behavior. Customs - socially approved mass patterns of actions that are recommended to be performed; they are inherent to the broad masses of people (as opposed to manners and etiquette). Habits and customs passed on from one generation to another - traditions(all that is inherited from predecessors) A type of tradition is rite- a set of actions established by custom or ritual. Ritual characterizes not selective, but mass actions in which certain religious ideas or everyday traditions are expressed; it covers all segments of the population. Ceremony- a sequence of actions that have symbolic meaning and are dedicated to the celebration of any events or dates. Ritual - a stylized and carefully planned set of gestures and words (with symbolic meaning), performed by persons specially selected and trained for this action. Manners- especially protected and highly respected by society mass patterns of action. Morals reflect the moral values ​​of a society; their violation is punished more severely than violation of traditions. Taboo - an absolute prohibition imposed on any action, word, or object.

A variety of morals – laws, i.e. norms, or rules of conduct formalized by parliamentary or government document. backed by the political authority of the state and requiring strict implementation. Right - a system of mandatory rules of behavior, sanctioned by the state and expressed in certain norms. Law, law, custom and values ​​of society are closely interconnected and form the foundation of the normative system of culture. A person learns traditions and customs regardless of his will and desires. There is no freedom of choice here. Elements of culture such as tastes, hobbies and fashion indicate free choice person. Taste- an inclination or passion for something, an understanding of the graceful. Fashion - the quickly passing popularity of something or someone.

Culture rests on a value system. Value is a characteristic of a person fixed in his mind relationship to the object. Values ​​justify norms and give them meaning (human life is a value, and its protection is a norm). But value is not identical to the economic understanding of it as value (monetary expression of value). Values ​​cannot always be expressed in monetary form, just as inspiration, memories, the joy of creativity and other manifestations of the human soul cannot be expressed in commodity-money form. In other words, value is the criterion by which a person evaluates the significance of actions, ideas and opinions.

Value must be distinguished from utility. A valuable thing may be useless, and a useful thing may have no value. The French philosopher I. Gobri identified benefit, beauty, truth and goodness as the main values.

Knowledge- reliable information about something, scientific information, the result of knowledge of specialized activities carried out by trained people. Unlike knowledge, erovanie- conviction, emotional commitment to an idea, real or illusory.

The entire set of considered types of cultural norms constitutes normative system of culture, in which all elements must be consistent. The pattern of building a society: a set of values ​​must correspond to a set of norms. The key link in the normative system of culture is public morality - prescriptions of what is right and wrong behavior in accordance with the proclaimed norms. Cultural differences can take the form of contradiction or clash (cultural or normative conflict). Disequilibrium in the normative system of culture takes different forms. Anomie- a state of society in which a significant part of the population, knowing about the existence of norms that bind them, treats them negatively or indifferently. Anomie is a violation of the cultural unity of society that arose due to the lack of clearly established cultural norms. Moral standards- these are unwritten requirements that function in society in the form of principles, concepts, ideas, assessments. Moral standards are not the product of some specialized institutional activity. Their implementation is ensured not through coercion, but through moral conviction (conscience) or by means of public opinion through approval or condemnation of certain actions.

There are three functions of morality:

    Motivational- moral principles act as reasons for behavior motivating to action.

    Constructive– morality is the central form of social culture, and its principles are superior to other forms of culture.

    Coordination– morality ensures unity and consistency in the interaction of people in various circumstances.

The Golden Rule of Morality is: Treat others the way you want to be treated.


FEDERAL STATE EDUCATIONAL INSTITUTION
HIGHER PROFESSIONAL EDUCATION
"RUSSIAN ACADEMY OF NATIONAL ECONOMY AND PUBLIC SERVICE"

FACULTY OF TAXATION AND MANAGEMENT

Speciality "Organization Management"

Department_______Taxation and management_______ __
Discipline______ Culturology_________________ ____

ABSTRACT
ON THE TOPIC:
« Cultural values ​​and norms"

Completed
student 1 course
group no. 314
Vankova Olga Sergeevna

Checked:
_________________________
_________________________

Rostov-on-Don
2010/2011 academic year

    Plan:
Introduction
    The concept of "culture"
    Cultural Norms
3. Cultural values
Conclusion
    Introduction
    Culture is an integral part of human life.
Culture organizes human life. In life
people, culture largely performs a regulatory function
in human behavior, the spiritual sphere, as well as in the sphere of creation
material assets.
Purpose of the work: consideration of culture as a system of values ​​and norms.
The work consists of three chapters in which the concept of “culture” is analyzed and the main components of culture are presented: values ​​and norms.
    The concept of "culture"

Concept "culture" is one of the fundamental ones in modern social science. It is difficult to name another word that would have such a variety of semantic shades. For us, such phrases as “culture of mind”, “culture of feelings”, “culture of behavior”, “physical culture” sound quite familiar. According to the calculations of American culturologists Alfred Kroeber And Klige Kluckhohn With 1871 By 1919 only 7 definitions of culture were given, then with 1920 By 1950 they counted 157 definitions of this concept. Later, the number of definitions increased significantly. L.E.Kertman counted more than 400 definitions.
It is believed that the word "culture" comes from Latin word « colere", which means to cultivate, or cultivate the soil. In the Middle Ages, this word came to mean a progressive method of cultivating grains, thus the term " agriculture"- the art of agriculture. But in XVIII and XIX centuries. they began to use it in relation to people - if a person was distinguished by elegance of manners and erudition, he was considered "cultural". At that time, the term was applied mainly to aristocrats in order to separate them from the “uncultured” common people. German word "Kultur" also meant a high level of civilization.
In an extremely broad sense, culture embraces everything created by people - from science and religious beliefs to methods of making stone axes.
Culture - this is, first of all, a set of meanings and meanings that people are guided by in their lives.
Culture – accumulated, acquired experience, passed on from generation to generation, provides a person with the knowledge and patterns of behavior necessary for survival, which are not inherited genetically, but are transmitted through teaching and upbringing.
Culture - is a creative reflection and transformation of nature into
human activity, stage of social consciousness.
Culture - is a set of methods and techniques of human
activities (both material and spiritual), expressed in objects,
on tangible media and passed on to subsequent generations.
Culture is the process of creating material and spiritual benefits.
Today under culture broadly understand all types
transformative human activity, as well as its results.
IN in the narrow sense under culture understand creative activity
related to art.
Culture - this is also a collection values ​​and norms regulating human behavior.

    Cultural Norms

Norms – these are the community’s ideas about acceptable behavior, behavioral standards. Norms make people's behavior more or less predictable and regulate social interaction. Like values, norms have significant variability across different cultures Oh.
Norms(rules) define how a person should behave in order to live in accordance with the values ​​of his culture. The assimilation of certain norms is necessary for a person to successfully adapt to society. The normative side of culture includes wide circle requirements. This includes basic neatness, hygiene, and compliance with accepted rules of behavior, moral standards, and legal norms (laws). Compliance with norms is ensured by various forms of coercion, starting with public opinion and ending with state institutions.
The presence of norms does not exclude, and, one might say, even implies, the possibility of deviation from them, designated in sociology and psychology as “deviation.” According to E. Durkheim , deviation from norms and especially the subsequent punishment plays a very important role: strengthening the normative order and social integration. Norms are related to the values ​​that exist in a culture. Legal standards that protect private property “work” in a society where there is, firstly, awareness of the value of law, and secondly, the value of private property. If both aspects are absent in a culture, then laws protecting private property, even if introduced, will not be respected by people.
The reactions of the social environment to compliance or non-compliance with norms are called sanctions. Sanctions may be positive(approval, encouragement) and negative(isolation, punishment). People tend to follow norms, since basic norms, like values, are learned by the individual in childhood and, as a rule, are not questioned. However, if there is heterogeneity and uncertainty of norms in a society, this naturally entails uncertainty of behavior and an increase in deviance.
There are different typologies of norms. Highlight: norms and rules
(the execution of which is mandatory) and norms-expectations(performance
which are desirable, but deviation is also acceptable); proscriptive
(prohibiting one or another type of behavior) and prescriptive
(prescribing a certain type of behavior) norms; norms formal
(clearly formulated and documented) and
informal(having the nature of expectations and existing only in
collective consciousness), etc.

    Cultural values

Values - these are ideas inherent in a particular culture about what one should strive for. Success, holiness, wealth, freedom, fame, love are all examples of values. Values – these are spiritual guidelines that set the general strategy of an individual’s behavior in society.
Values have pronounced cultural specificity: what is valuable for one society may not be valuable in another. Thus, the hallmark of Western European cultures is the recognition of the value of individual freedom. But in most non-Western cultures there was no such value, and the idea of ​​the need for individual freedom developed as a result of Western cultural influence.
Cultural specificity can manifest itself in the peculiarities of the hierarchy of values ​​inherent in a particular society. Thus, the value of life is an example of universal value. There is not a single culture that denies life and strives for death. However, not all cultures have the same position in the value hierarchy. For the ancient Greek, gaining good fame meant more than saving his life. For an Indian yogi, life is an illusion, a painful dream from which you need to wake up. For a Christian ascetic, monk or layperson earthly life- only a prologue to eternal life in the Kingdom of God has no independent value.
People often sacrifice their lives (not to mention the lives of others) for the sake of such seemingly abstract concepts as “truth”, “freedom”, “state interests”, “people”, “race”, “party”, etc. d. This may seem strange, but in fact it is impossible to find a culture where the value of human life absolutely dominates other values.
For media certain culture its inherent values ​​are objects of faith. It is impossible to rationally justify the superiority of some values ​​over others, the falsity of some values ​​and the truth of others.
Our values ​​seem obvious and natural to us. To force a person to accept new values, he must not only be “convinced,” he must be “converted,” even if we are not talking about religion itself.
In Russian cultural studies, until recently, values ​​were traditionally divided into material And spiritual. Under material assets refers to the material products of human labor (buildings, clothing, furniture, tools, etc.), spiritual values appear as beliefs shared by society or groups of people regarding the goals to be strived for in life (for example, moral values).
Currently, cultural scientists provide more developed classifications of values. The following types of values ​​are distinguished:

    vital(life, health, safety, welfare, etc.);
    social (social status, hard work, wealth, work, etc.);
    political(freedom of speech, civil liberties, rule of law, order);
    moral(goodness, benefit, love, friendship, honor, honesty, fidelity, etc.);
    religious(God, divine law, salvation, faith);
    aesthetic(beauty, beauty, harmony, etc.);
    family-related(family comfort, interconnection and mutual understanding between generations) and some others.
    Conclusion
Culture is a spiritual component of human activity as component and the condition of the entire system of activities that provide various aspects of human life. This means that culture is omnipresent, but at the same time, in each specific type of activity it represents only its own spiritual side - in all the variety of socially significant manifestations.
The human world is the world of culture. Culture is the mastered and embodied experience of human life. Culture reveals its content through a system of norms and values, expressed in the system of morality and law, religion, art and science.
Culturology: lecture notes by Enikeev Dilnara

1. Values. Norms. Cultural traditions

Value is understood as a generally accepted norm formed in a certain culture, which sets patterns and standards of behavior and influences the choice between possible behavioral alternatives.

T. Parsons noted that value- this is an idea of ​​what is desirable, influencing the choice of behavioral alternative. However, it should be noted that culture does not consist only of positive values, it also includes non-normative aspects of folklore, literature, music, as well as technological and other skills; secondly, the value and recognized patterns of behavior may not coincide, for example, prostitution in a number of cultures is a recognized pattern of behavior, but is not a value.

The problem of values ​​has been developed quite deeply in philosophy and sociology, anthropology and psychology. (E. Durkheim, P. A. Sorokin, T. Parsons etc.). There are two polar theories in Western cultural anthropology. One of them is relativistic, denying the possibility of objective analysis of value structures various societies and viewing value systems as relative. Another (opposite) theory is anti-relativistic positivism, asserting the possibility of studying value structures from the position of objective science.

What is the role of the value component in people's lives? Cultural life without values ​​is impossible, since they give society the necessary degree of order and predictability. Through the system of values ​​accumulated in culture, regulation is carried out human activity.

“Deprived of their significant aspects, all phenomena of human interaction become simply biophysical phenomena and, as such, form the subject of biophysical sciences,” notes Pitirim Aleksandrovich Sorokin. And indeed, all these cultural phenomena created by people, all these works, mechanisms and things, devoid of a value component, become simply piles of paper, metal or marble, tons of worn-out paint or pieces of matter. And then they can be the subject of physics, chemistry or biology, which studies their structure, structure or properties, but not the social or human sciences.

According to P. A. Sorokin, it is value that serves as the foundation of any culture. Depending on which value dominates, he divides all cultural supersystems into 3 types:

1) ideational;

2) sensual;

3) idealistic.

If an ideational culture predominates, then God and Faith become the highest values ​​in it, and an indifferent or negative attitude is formed towards the sensory world, its riches, joys and values.

In a sensual culture, the value of feelings prevails. Only what we see, hear, and touch has meaning. Its formation begins in the 16th century. and reaches its apogee by the middle of the 20th century. The values ​​of religion, morality, and other values ​​of ideational culture become relative: they are either denied or completely indifferent to them. In such a culture, cognition becomes the equivalent of empirical knowledge, represented by natural sciences; they are crowding out religion, theology and even philosophy.

The idealistic system of culture, according to P. A. Sorokin, is intermediate between the ideational and sensual. Its values ​​are the values ​​of reason, rationalizing objective reality, which is partly supersensible and partly sensual.

IN ordinary consciousness the concept of “value”, as a rule, is associated with the assessment of objects of human activity and social relations from the point of view of good and evil, truth and lies, beauty or ugliness, permissible or forbidden, fair or unfair, etc. In this case, assessment occurs from the position their own culture, therefore, their own value system is perceived as “authentic”, as a point of reference for good and bad.

Culturology proceeds from the understanding that the entire world of culture is a value, that the value systems of different cultures are equal, that there is no culture of one’s own or someone else’s, but one’s own and another, and that the more diverse the world is, the more stable it is.

What underlies the universal and specific in the nature of values? There is a huge difference between how values ​​are perceived different people different cultures. This perception also depends on their idea of ​​individual or group attitudes.

There is no culture where murder, lying or theft is not negatively assessed, although there are differences in ideas about the limits of tolerance for lying and theft (in some cultures, a hand is cut off as a punishment, in others, a person is deprived of freedom).

Values ​​that are widespread and identical or very similar in content are adopted by all cultures as a necessary part; they are eternal and binding on all societies and individuals. But these values ​​are “dressed” in specific cultural “clothes”, i.e. the configuration of the value system, the relationship and interaction of elements within it are products of a particular culture.

How do values ​​change? What factors influence this? From time to time, in one culture or another, fears arise that “one’s own” values ​​may be replaced by “strangers.” Thus, today there is great concern about the “Americanization” of Russian culture.

Values, both at the individual level and at the societal level, are revealed in a situation of crisis (individual or group - death, fire, disaster) or conflict (family, military, social, political, etc.). E. Durkheim introduced the concept of “anomie,” which denotes a state of value-normative vacuum, characteristic of transitional and crisis periods and states in the development of society, when old social norms and values ​​cease to operate, and new ones have not yet been established. “The old Gods grow old or die, but new ones are not born” (E. Durkheim, “Sociology”). This is the state that describes Johan Huizinga in “Autumn of the Middle Ages,” presenting a picture of the suffering and confusion of the conflict between the values ​​of the outgoing culture and the emergence as a result of new forms of sociocultural reality.

Japan turned out to be perhaps the only exception in modern world, where the spirit of a holistic worldview, formed in the leisurely Middle Ages and reflected in the traditional artistic creativity, was not forced out scientific and technological revolution and popular culture.

Meanwhile, the values ​​of any culture cannot be changed either by evidence of their inconsistency or by demonstrating more attractive values. The “mutation” of values ​​occurs relatively slowly even with targeted powerful influence, and they disappear only with the disappearance of the culture itself.

From the book In Search of Moral Absolutes: comparative analysis ethical systems by Latzer Irwin Wu

From the book Japanese [ethnopsychological essays] author Pronnikov Vladimir Alekseevich

From the book Theory of Culture author Author unknown

From the book Category of Politeness and Communication Style author Larina Tatyana Viktorovna

From the book Daily life California during the Gold Rush by Crete Lilian

3.5. Norms and ideals in culture Values ​​and value meanings have found and are embodied in the thoughts, feelings, intentions, actions (behavior) of people and are formalized, in particular, in norms human relations and behavior, in sets and systems of such norms. Standards for

From the book Culturology. Crib author Barysheva Anna Dmitrievna

1.3. Culture and cultural values

From the book Eye for an Eye [Ethics Old Testament] by Wright Christopher

From the book Cultural Values. Price and right author Neshataeva Vasilisa O.

8 CULTURAL NORMS Cultural norms are an important means of regulating people’s behavior. Norms established by the state are the official expression of cultural norms. But legal norms do not exhaust the variety of norms operating in society. Cultural

From the book Karl Marx and the Soviet Schoolgirl author Arkhipova Alexandra

From the book How to Speak Correctly: Notes on the Culture of Russian Speech author Golovin Boris Nikolaevich

From the book Religious pilgrimage in Christianity, Buddhism and Islam: sociocultural, communication and civilizational aspects author Zhitenev Sergey Yurievich

From the author's book

From the author's book

From the author's book

8 Instead of a conclusion: “reduced cultural values” and modern written folklore There are researchers (especially Western Sovietologists) who are inclined to believe that folklore is aimed at completely overcoming the prevailing ideology. Here we see concrete example, What is this

Concept of value. Value system. Universal values. Formation of values.

The concept of cultural norms and types of norms. Customs and traditions

The value-normative system is the most important component of culture. Cultural life without values ​​and norms is impossible, so. how they give society the necessary degree of order and predictability. The system of values ​​and norms form the internal core of culture, the spiritual quintessence of the needs and interests of individuals and social communities. What are values ​​and norms?

Value is the property of a particular object or phenomenon to satisfy the needs, desires, interests of a social subject (individual, group of people, society). With the help of the concept of value, the personal meaning for an individual and the socio-historical significance for society of certain objects and phenomena of reality are characterized. Values ​​can be large and small, material and spiritual, etc. In this or that community, a certain system of values ​​develops, in which values ​​are distributed according to the degree of their social significance and importance into a certain hierarchical structure, subdivided into more or less high order, more or less less preferred. As a result of this ranking, each person has a certain hierarchy of values. The top of this hierarchy, as a rule, is the value of life - main value human existence, on the basis of which any human activity unfolds that has meaning for him. Therefore, the value of life is often associated with the meaning of activity in Spiritual values ​​(material values) are also located in a hierarchical order. Spiritual values ​​are values ​​that ensure the development of the individual, his freedom and the ability to set goals according to his will and individuality. Material values ​​are values ​​that ensure human existence.

Values ​​can also be divided into absolute and relative, etc. There are many classifications of values, and they depend on what exactly is the basis: if structure is taken as such a basis, then values ​​can be classified as internal, constituting the core of culture, and peripheral. If modality, then both positive and negative, if content, then the following hierarchy of values ​​can be divided:

    meaning in life (ideas about good and evil, happiness, goals and meaning of life);

    vital (life, health, personal safety, families, etc.);

    social recognition (hard work, social status, etc.;

    interpersonal communication (honesty, selflessness, goodwill);

    democratic (freedom of speech, conscience, parties, national sovereignty, etc.);

    utilitarian (the desire for material wealth, personal success, enterprise, the search for areas to apply one’s strengths and abilities, etc.).

In the value system of any culture there are always universal and particular ones (related only to a given culture).

Universal human values ​​(with social side) are values ​​that are significant not for some narrow, limited circle of people (social group, class, party, state), but are significant for all of humanity. They are shared in one form or another by all social communities, social groups, peoples, although not all are expressed in the same way. The peculiarities of their expression depend on the characteristics of the cultural and historical development of a particular country, its religious traditions, a type of civilization. From the content side, universal human values ​​are ultimate, historically and socially non-localizable values. In philosophical terms, . com, these are transcendental (extraordinary) values, i.e. values ​​that are absolute in nature, eternal values. Believers, comprehending universal human values ​​from the standpoint of religion, believe that these values ​​are of divine nature. They are based on the idea of ​​God as the absolute embodiment of Good, Truth, Justice, Beauty, etc. For non-believers, universal human values ​​are based on the centuries-old experience of humanity, its potentials and aspirations. They are the fruit of a “social contract”, “general consent”, etc.

Universal human values ​​are of a constant, enduring nature. And that is why they act as regulators of behavior for all people. Expressing the experience of all mankind, these values ​​are formulated in various religious and moral systems in the form of commandments: “thou shalt not kill,” “thou shalt not steal,” “thou shalt not commit adultery,” “thou shalt not make an idol,” etc.

Values ​​are formed as a result of the subject’s awareness of his needs in correlation with the possibilities of satisfying them, i.e., as a result of a value attitude. A value relationship does not arise until the subject discovers for himself the problematic nature of satisfying the need that has arisen. The more problematic the possibility of satisfying a particular need, the greater the value of this or that object (phenomenon) for the subject. The evaluative attitude is realized in the act of evaluation, which includes the subject of evaluation, the object (phenomenon) being evaluated, the standard of evaluation, and the process of comparing the standard with this object (phenomenon). The subject of assessment is the individual, group of people, society carrying out the assessment. The standard acts as the basis for assessment. This is a sample, the highest and perfect form of an object (phenomenon), with which all other phenomena of reality that exist within a specific situation are compared.

Ideals act as the highest standards of evaluative attitude. A value attitude is a necessary component of value orientation, activity and relationships, which are expressed in a value attitude. A value attitude is the predisposition of the subject of a value attitude towards a specific object of evaluation (object, phenomenon, event, person, etc.). Value attitudes are developed by society in the process of socio-historical activity and communication and are transmitted to individuals and subsequent generations in the process of socialization: training, education, etc. Value attitudes orient a person in social activity, direct it and stimulate it. Individuals' awareness of the content of value attitudes forms the motive for activity and communication. Motive allows a person to correlate the specific situations in which he acts with the system of values ​​that guides his behavior.

A value attitude can be fixed in the form of a cultural norm. Cultural norms in a sense, should be seen as a consequence of stable, repeated evaluation. Norms are the means, a certain degree, that brings together the value-significant, necessary, and proper with life, with human practice.

The norm in cultural studies is considered to be a standard of cultural activity, a stable regulatory formation, which in this capacity is approved, recognized and justified by members of the community, and more often than not even codified, that is, put into oral or written form, forming part of the moral code (E. A. Orlova ).

Norms, as noted above, are genetically linked to values. However, in norms, to a greater extent than in values, there is a commanding element, a requirement to act in a certain way. Norms establish certain rules of behavior that indicate and prescribe to the individual how he should act in a particular normative situation. One of the important features of the impact of norms is that their implementation and prescription are ensured by various forms of coercion, from public opinion to state institutions.

Norms, by regulating people's behavior, regulate the entire spectrum of human relationships. They can be divided into two groups: 1) norms governing relations between people as individuals (personalities) - humanistic norms expressing the value of an individual, shining example moral standards; 2) norms governing relations between groups of people, including relations between communities - ideological norms that reflect and evaluate reality from the point of view of the interests of certain social groups (political norms and legal norms).

Norms also differ from each other in terms of mandatory implementation, in the degree of freedom of their choice in a certain situation: there are norms, the mandatory nature of which is clearly recognized, and control over their implementation includes a system of strict sanctions (legal norms, technical norms, safety norms, etc.). d.). In other cases, variability in behavior is allowed, and in this case it is relatively freely regulated (street environment, home environment).

Historically, the first cultural norms were norms of custom. Customary norms are rules of behavior that, as a result of repeated, more or less long-term use, become the habit of people and thus regulate their behavior. At their core, customs represent a mass pattern of human behavior approved by society, which is recommended to be followed. “Do as others do” is the basic rule of custom.

Strictly speaking, a behavioral pattern as such is not a rule of behavior, since the subject always retains the opportunity to choose one or several variants of patterns in accordance with his interests and goals. A behavioral pattern becomes a custom only when, due to long-term adherence, it becomes a behavioral stereotype, a habit. Habits in this context are firmly learned patterns of behavior that arise through repeated repetition and are performed automatically. Thus, a custom is a habitual norm of behavior, the reproduction of behavior in its established form. The existence of a custom in the form of a habit means the absence of special mechanisms for ensuring it, the absence of the need for certain coercion, since adherence to the habit is ensured by the very fact of its existence. A person in his daily life is constantly guided by habit. Unlike everyday habits, customs are mass patterns of behavior relating to socially significant phenomena. For example, the custom of hospitality. Traditions are closely related to custom. Traditions are historically established elements of social and cultural heritage, passed on from generation to generation, preserved in a particular community for a long time. Without a doubt, traditions are based on customs. Customs are traditionally established patterns of behavior reinforced by collective habits. However, traditions must be distinguished from customs. Custom indicates an approved and generally accepted way of behavior. This concept expresses a horizontal, one-time slice of culture. Tradition, compared to custom, is a broader education. Certain ideas, values, and social institutions are passed on as traditions. However, the main difference between tradition and customs is that through the concept of “tradition” a vertical cross-section of culture is reflected - the vertical axis of time, what existed in the past exists in the present and, most likely, will persist in the future.

Thus, tradition should first of all be understood as a mechanism of reproduction, the process of transmission (translation) from generation to generation of cultural norms and forms (language, customs, values, etc.). Traditions are like an elevator that carries intellectual and spiritual achievements of culture from the past through the present to the future. Along with customs, traditions ensure continuity in social development and respect for social experience and cultural heritage.

Cultural Norms

These are the rules of conduct, expectations and standards that govern the behavior of people, social life in accordance with the values ​​of a particular culture and strengthening the stability and unity of society. The content of a norm is closely related to value, follows from it and is justified by it. Thus, the Christian norm is the commandment “Thou shalt not kill!” justified by Christian values. Normally, one or another cultural value appears as a desirable specific pattern of behavior. Therefore, norms express the specificity and originality of the culture within which they operate. For some, polygamy is the norm, for others it is strictly prohibited.

Standards differ for many reasons. Of particular importance is the division into moral and legal norms. The latter act primarily in the form of law and are controlled state power, their non-compliance entails specific clear sanctions applied by special authorities. Moral standards rely on the strength of public opinion, the moral responsibility of the individual, a sense of duty, conscience, and shame. Social norms can be based not only on legal and moral standards, but also on customs and traditions, which is especially characteristic of archaic societies.

Among social norms Some researchers distinguish norms-rules and norms-expectations, norms prohibiting and norms encouraging. Norms and rules include the most significant moral and legal norms that regulate human behavior in the most important and responsible areas social life, providing guarantees of integrity and sustainability of society and social group. Norms-expectations are the expectation of desirable behavior; this is something that is not strictly obligatory, but would be desirable. Norms-expectations most often manifest themselves in rules good manners, in fashion, etc.

At all times, the role of prohibitive norms has been significant. It is no coincidence to the ancients cultural forms developed by humanity include religious and social prohibitions - taboos. Thus, thanks to the prohibition of sexual relations within the primitive tribal community(exogamy) community functioned stably as the basic form of human society for thousands of years. Thus, prohibitive norms outline a zone, a sphere of activity, beyond which may threaten the safety of other people and society as a whole. Moreover, within different cultures, the zone not subject to prohibited regulation may be wider or narrower. For example, in our country the ban on private enterprise has only recently been lifted.

Reward norms look more like a call to a certain course of action. They leave much greater degree freedom a person has regarding whether to fulfill or not fulfill, and how regularly to fulfill these norms. The main task of norms and rewards is to form a person’s desire to achieve success.

Values ​​are studied from different angles by different sciences. A special role in their research belongs to philosophy, cultural studies, and ethics. The sociology of values ​​is interested primarily as a factor that plays a determining role in the regulation social interactions. In order to evaluate, determine what is significant and what is not, what is useful and what is harmful, what is good and what is evil, i.e., to identify values, a person must apply certain criteria, measures by which the object will be assessed . It is these criteria for evaluating actions, objects, ideas, opinions that constitute the main thing in culture. They are usually called values, and they are the defining element of culture, its core. True, one should not confuse value as an ideal, imaginary, as a criterion with the object itself, an object that has already been recognized as valuable, a value for a person. It is in the latter sense of the word that it is customary to talk about the acquisition of material assets.